📌 Core Information
🔹 Job Title: CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Saarlouis, Saarland, Germany (with remote/hybrid work arrangement)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (with office days in Saarlouis and Borken)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer loyalty measures along the customer journey
- Analyzing and optimizing existing customer retention measures based on KPIs
- Managing and coordinating external agencies and internal stakeholders
- Leading projects and project teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conception and implementation of loyalty measures along the customer journey
✅ KPI-based analysis and optimization of existing customer retention measures
✅ Steering and coordination of external agencies and service providers
✅ Requirements management towards internal stakeholders for process and reporting improvements
✅ Participation in projects and takeover of partial project leadership
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, economics, or a related field
Experience: Proven experience in marketing or CRM roles
Required Skills:
- Proven experience in marketing or CRM roles
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Excellent communication and stakeholder management skills
- Fluency in German (C1 level or above)
Preferred Skills:
- Industry experience in telecommunications, energy, banking, or insurance
- Experience with CRM software (e.g., Salesforce, HubSpot, etc.)
- Fluency in English (B2 level or above)
ASSUMPTION: Candidates with a strong academic background and relevant work experience in marketing or CRM roles are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Flexible working arrangements
- 30 days of vacation and additional days off on December 24th and 31st
- Home office equipment, including ergonomic furniture
- Corporate academy with a growing range of training opportunities
- Company pension scheme and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits
- Flexible benefits (e.g., public transport allowance, job bike, wellness allowance, childcare allowance, or company health insurance) with employer contribution
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and the company's size and industry. Benefits are comprehensive and tailored to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company that provides internet, telephone, and television services to private households, businesses, and public institutions in rural areas.
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 2011
Company Description:
- Deutsche Glasfaser is a pioneer and trailblazer in the industry, planning, building, and operating provider-independent fiber optic connections for private households, businesses, and public institutions.
- The company's mission is to create the conditions for the rural population to participate in the opportunities of digitization.
- Deutsche Glasfaser is committed to sustainability, innovation, and customer satisfaction.
Company Specialties:
- FTTH (Fiber to the Home)
- Glasfaser bis ins Haus (Fiber to the Home in German)
- Glasfaser auf dem Land (Fiber optic on the countryside)
- Glasfaser (Fiber optic)
- Internetanbieter (Internet provider)
- Gigabit Internet (Gigabit internet)
- Digitales Bürgernetz (Digital citizen network)
- Glasfaser im ländlichen Raum (Fiber optic in rural areas)
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser is a growing company with a strong focus on innovation and sustainability, offering a dynamic work environment and opportunities for professional development.
📊 Role Analysis
Career Level: Mid-Senior level with opportunities for career growth and development
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid work arrangement with a mix of remote work and on-site work in Saarlouis and Borken
Growth Opportunities:
- Potential for career progression within the marketing department or other departments within the company
- Opportunities for professional development through the corporate academy and training programs
- Chance to gain experience in project management and leadership
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a dynamic and growing industry, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid work environment with offices in Saarlouis and Borken
Office Location(s): Klaus-Bungert-Straße 8, Düsseldorf, Nordrhein-Westfalen 40468, DE (Headquarters), Am Kuhm 31, Borken, Nordrhein-Westfalen 46325, DE, and Am Saaraltarm 1, Saarlouis, 66740, DE
Geographic Context:
- Saarlouis is located in the Saarland region of Germany, near the French border
- Borken is located in the North Rhine-Westphalia region of Germany, near the Dutch border
- Both locations offer a mix of urban and rural environments, with easy access to nature and outdoor activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work environment offers a balance between remote work and on-site collaboration, with opportunities for professional development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the head of marketing or another senior leader
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and stakeholder management skills
- Project management and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company and its mission
- Prepare examples of your past projects and achievements that showcase your skills and experience
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: CRM, marketing, customer loyalty, KPI, project management, stakeholder management, data analysis, customer retention, cross-functional collaboration, process improvement
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving, communication, and leadership abilities.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions, with a focus on CRM software and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Customer satisfaction
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong focus on results and continuous improvement?
ASSUMPTION: Candidates who are innovative, customer-focused, and comfortable working in a dynamic and collaborative environment are likely to be a good fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with external agencies and service providers
- Analyzing and interpreting data to drive decision-making
- Adapting to a hybrid work environment and balancing remote work and on-site collaboration
ASSUMPTION: These challenges are common to marketing and project management roles and can be overcome with strong project management skills, effective communication, and a data-driven approach.
📈 Similar Roles Comparison
- This role is similar to other CRM marketing manager positions, but with a focus on customer loyalty and retention in the telecommunications industry
- Compared to other marketing roles, this position requires strong analytical skills and a data-driven approach
- Career progression in this role could lead to senior marketing or management positions within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in the telecommunications industry and develop skills in customer loyalty, retention, and data analysis.
📝 Sample Projects
- Developing and implementing a customer loyalty campaign to increase customer retention rates
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing external agencies and service providers to deliver projects on time and within budget
ASSUMPTION: These projects are representative of the types of tasks and responsibilities required for this role, with a focus on customer loyalty, data analysis, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer loyalty and retention?
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to assess whether the position is a good fit for their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past projects and achievements that showcase your skills and experience
- Follow up with the hiring manager, Lisa Sperzel, within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
