📌 Core Information
🔹 Job Title: CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Saarlouis, Saarland, Germany (with remote/hybrid work arrangement)
🔹 Job Type: Full-time, Temporary (2 years)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer loyalty measures along the existing customer journey
- Analyzing and optimizing existing customer retention measures using KPIs
- Managing and coordinating external agencies and service providers
- Collaborating with cross-functional teams to improve processes and reportings
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Conceptualize and implement customer loyalty measures along the existing customer journey
✅ Analyze and optimize existing customer retention measures using KPIs
✅ Manage and coordinate external agencies and service providers
✅ Collaborate with internal stakeholders to improve processes and reportings
✅ Lead or contribute to projects as needed
ASSUMPTION: The role may involve occasional travel to meet with external partners or attend industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Marketing, or a related field
Experience: 2-5 years of experience in marketing or CRM, preferably in the telecommunications, energy, banking, or insurance sectors
Required Skills:
- Proven experience in CRM and marketing
- Strong analytical skills and data-driven mindset
- Excellent project management and stakeholder management skills
- Fluency in German (C1 level or above)
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of SQL or other database languages
- Fluency in English (B2 level or above)
ASSUMPTION: Candidates with relevant internship experience or certifications may be considered for entry-level positions.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on experience and industry standards for the region)
Benefits:
- Flexible working arrangements
- 30 days of vacation, plus additional days off on December 24th and 31st
- Home office equipment, including ergonomic furniture
- In-house academy with a growing training offer
- Company pension scheme and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits offers
- Flexible benefits (e.g., public transport subsidy, job bike, childcare subsidy, or company health insurance) with employer contribution
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company specializing in fiber-to-the-home (FTTH) connections for private, social, economic, and public life in the regions it serves.
Company Size: Medium-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: 2011, with a mission to provide digital infrastructure for the ländliche regions and enable the successful development of the country.
Company Description:
- Deutsche Glasfaser is the digital infrastructure provider for the private, social, economic, and public life in the regions it serves.
- The company plans, builds, and operates open-access fiber optic networks for private households, businesses, and public institutions.
- Deutsche Glasfaser is committed to providing high-speed internet access to rural areas and enabling digitalization for all.
Company Specialties:
- Fiber-to-the-home (FTTH) connections
- Open-access fiber optic networks
- Digital infrastructure for rural areas
- Collaboration with regional partners and municipalities
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser's focus on rural areas and collaboration with regional partners may result in a more laid-back company culture compared to larger, urban-based corporations.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and leadership within the marketing department.
Reporting Structure: The CRM Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and IT.
Work Arrangement: Hybrid work arrangement with a combination of remote work and on-site presence at one of Deutsche Glasfaser's offices in Düsseldorf, Borken, or Saarlouis.
Growth Opportunities:
- Potential career progression to a senior marketing role or leadership position within the marketing department
- Opportunities to gain experience in project management and team leadership
- Chance to contribute to the company's mission and make a significant impact on its growth and success
ASSUMPTION: Due to the temporary nature of this role, long-term career progression may be limited. However, the position offers valuable experience and the opportunity to build a professional network within the industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity
Office Location(s): Düsseldorf, Borken, or Saarlouis, Germany
Geographic Context:
- Saarlouis is located in the southwest of Germany, near the French border, and offers a mix of urban and rural living
- Borken is situated in the northwest of Germany, near the Dutch border, and is known for its picturesque landscapes and historic architecture
- Düsseldorf is a major city in the western part of Germany, offering a vibrant cultural scene and numerous job opportunities
Work Schedule: Flexible working hours with the possibility of remote work and occasional on-site presence at one of Deutsche Glasfaser's offices
ASSUMPTION: Candidates should be comfortable with occasional travel to meet with external partners or attend industry events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Problem-solving skills and strategic mindset
- Analytical skills and data-driven approach
- Project management and stakeholder management skills
- Fluency in German and relevant industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic mindset, and ability to work effectively with cross-functional teams
- Research Deutsche Glasfaser and the telecommunications industry to demonstrate your enthusiasm and understanding of the company's mission and values
ATS Keywords: CRM, marketing, customer retention, customer loyalty, project management, stakeholder management, data analysis, KPIs, telecommunications, energy, banking, insurance
ASSUMPTION: Due to the temporary nature of this role, the interview process may be accelerated to ensure a quick start for the successful candidate.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Excel, SQL)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
Work Style:
- Dynamic and collaborative work environment
- Focus on results and performance
- Openness to new ideas and continuous learning
Self-Assessment Questions:
- Do you have a customer-centric mindset and a passion for creating meaningful customer experiences?
- Are you comfortable working in a dynamic and collaborative team environment, with a focus on results and performance?
- Do you have a growth mindset and a willingness to learn and adapt in a rapidly evolving industry?
ASSUMPTION: Candidates who are a strong cultural fit for Deutsche Glasfaser will be passionate about the company's mission, comfortable working in a dynamic and collaborative team environment, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Occasional travel may be required to meet with external partners or attend industry events
- The role is temporarily limited to 2 years, which may impact long-term career prospects
- The telecommunications industry is subject to rapid change and innovation, requiring candidates to stay up-to-date with the latest trends and technologies
- Candidates may face competition from other qualified applicants, as the role is in high demand
ASSUMPTION: The temporary nature of the role and the need for occasional travel should be carefully considered by candidates before applying.
📈 Similar Roles Comparison
- This role is similar to other CRM marketing manager positions in the telecommunications industry, with a focus on customer retention and loyalty
- However, the temporary nature of this role may limit long-term career progression compared to permanent positions
- Candidates with relevant experience in marketing or CRM may find this role an attractive opportunity to gain experience in the telecommunications industry and make a significant impact on the company's growth and success
ASSUMPTION: Candidates should carefully consider their long-term career goals and the potential impact of the temporary nature of this role on their career progression.
📝 Sample Projects
- Developing and implementing a customer loyalty program to improve customer retention and increase customer lifetime value
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with cross-functional teams to improve processes and reportings, resulting in increased efficiency and effectiveness
ASSUMPTION: The specific projects and initiatives undertaken by the CRM Marketing Manager may vary depending on the company's priorities and the candidate's skills and expertise.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's overall mission and growth strategy?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does it foster an inclusive work environment?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic mindset, and ability to work effectively with cross-functional teams
- Research Deutsche Glasfaser and the telecommunications industry to demonstrate your enthusiasm and understanding of the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
