📌 Core Information
🔹 Job Title: CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Saarlouis, Saarland, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Conception and implementation of loyalty measures along the existing customer journey
- KPI-based analysis and optimization of existing customer retention measures
- Steering and coordination of external agencies and service providers
- Requirement management towards internal stakeholders for process and reporting improvements
- Contribution to projects and takeover of partial project leadership
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conception and implementation of loyalty measures along the existing customer journey
✅ KPI-based analysis and optimization of existing customer retention measures
✅ Steering and coordination of external agencies and service providers
✅ Requirement management towards internal stakeholders for process and reporting improvements
✅ Contribution to projects and takeover of partial project leadership
ASSUMPTION: The role may involve occasional weekend work or evening hours to meet project deadlines.
🎯 Required Qualifications
Education: Degree in business administration, marketing, or a related field
Experience: 2-5 years of professional experience in marketing or CRM
Required Skills:
- Knowledge in CRM software and marketing automation tools
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Proven project management experience
- Fluency in German (C1 level)
Preferred Skills:
- Experience in the telecommunications, energy supply, banking, or insurance industries
- Fluency in English (B2 level)
ASSUMPTION: Candidates with relevant experience in customer retention and a proven track record in driving customer loyalty initiatives are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Flexible working options
- 30 days vacation & additional days off on 24.12. and 31.12.
- Home office equipment including ergonomic office furniture
- In-house academy with growing training offer
- Company pension scheme & worldwide 24/7 accident insurance
- Employee discounts & corporate benefits offers
- Flexible benefit options (e.g., public transport allowance, job bike, wellness benefits, childcare allowance, or company health insurance)
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company specializing in fiber optic internet connections for private households, businesses, and public institutions.
Company Size: Deutsche Glasfaser has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Deutsche Glasfaser was founded in 2011 and has since grown to become a leading provider of fiber optic internet connections in Germany.
Company Description:
- Deutsche Glasfaser is committed to providing high-speed internet connections to rural areas, enabling digitalization and supporting regional development.
- The company offers an open network infrastructure, allowing multiple internet service providers to use their fiber optic connections.
- Deutsche Glasfaser focuses on sustainability, using environmentally friendly materials and processes in its network construction.
Company Specialties:
- Fiber-to-the-home (FTTH) technology
- Glasfaser bis ins Haus (Glasfaser on the premises)
- Glasfaser auf dem Land (Glasfaser in rural areas)
- Glasfaser (fiber optic internet)
- Internet service provider (ISP)
- Gigabit internet
- Digitales Bürgernetz (digital citizen network)
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser's focus on rural areas and sustainable practices may appeal to candidates who value working for a company with a strong social and environmental responsibility.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in marketing or CRM, seeking to advance their career in customer retention and loyalty.
Reporting Structure: The CRM Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and customer service.
Work Arrangement: The role is hybrid, with a mix of on-site and remote work. The exact work arrangement may be discussed during the interview process.
Growth Opportunities:
- Expanding one's skill set in customer retention and loyalty marketing
- Gaining experience in project management and leadership
- Potential career progression to a senior or management role within the marketing department
ASSUMPTION: The role offers opportunities for professional growth and development, as well as the chance to make a significant impact on customer retention strategies.
🌍 Location & Work Environment
Office Type: The role is based at Deutsche Glasfaser's Saarlouis office, with a mix of on-site and remote work.
Office Location(s): Am Saaraltarm 1, Saarlouis, 66740, DE
Geographic Context:
- Saarlouis is a city in the Saarland region of Germany, with a population of approximately 35,000 people.
- The city is located near the border with France and offers a mix of urban and rural living.
- Saarlouis is known for its historic old town, cultural events, and recreational opportunities in the surrounding nature.
Work Schedule: The role follows a standard full-time work schedule, with flexible working hours and the possibility of remote work.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Saarlouis office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
- Job offer and onboarding
Key Assessment Areas:
- Customer retention strategies and campaign development
- Data analysis and reporting skills
- Project management and leadership capabilities
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in customer retention and loyalty marketing.
- Prepare examples of successful customer retention campaigns or projects you have led.
- Research Deutsche Glasfaser and be prepared to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: CRM, marketing, customer loyalty, KPI analysis, process improvement, project management, cross-functional collaboration, structured work approach, hands-on mentality
ASSUMPTION: The application process may take several weeks, and candidates should be prepared to follow up with the hiring manager if they have not heard back after the expected timeline.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot, or Adobe Campaign)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Candidates should have experience with CRM software and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Reliability
- Teamwork
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record in developing and implementing successful customer retention strategies?
- Are you comfortable working with data and using it to drive decision-making?
- Can you effectively manage projects and collaborate with cross-functional teams?
ASSUMPTION: Candidates should assess their fit with Deutsche Glasfaser's company values and work style, as well as their comfort with the role's responsibilities and required skills.
⚠️ Potential Challenges
- Occasional weekend or evening work to meet project deadlines
- Managing multiple stakeholders and balancing competing priorities
- Working in a fast-paced and dynamic environment with a focus on continuous improvement
- Adapting to changes in the market and responding to new customer trends
ASSUMPTION: Candidates should be aware of the potential challenges associated with the role and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role focuses on customer retention and loyalty, whereas related positions may focus on customer acquisition or brand marketing.
- Customer retention strategies may vary depending on the industry and target audience.
- Career progression in customer retention and loyalty marketing may lead to senior or management roles within the marketing department or related fields.
ASSUMPTION: Candidates should research similar roles and consider how their skills and experience align with the specific requirements of this position.
📝 Sample Projects
- Developing and implementing a customer loyalty program to increase customer retention rates by 10% within the first year
- Analyzing customer data to identify trends and opportunities for targeted retention campaigns
- Managing external agencies and service providers to optimize customer retention efforts and improve ROI
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and how they have contributed to customer retention and loyalty initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current customer retention strategies in place and how this role will contribute to their evolution?
- How does the marketing department collaborate with other departments, such as sales and customer service, to improve customer retention?
- What are the most significant challenges facing the customer retention efforts at Deutsche Glasfaser, and how can this role address them?
- How does Deutsche Glasfaser support the professional development and growth of its employees in marketing and related fields?
- What is the expected timeline for onboarding and integrating into the team and the company's processes?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online portal
- Tailor your resume and cover letter to highlight your relevant experience in customer retention and loyalty marketing
- Prepare examples of successful customer retention campaigns or projects you have led
- Research Deutsche Glasfaser and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager, Lisa Sperzel, after one week if you have not heard back regarding your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
