CRM Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: CRM Marketing Manager (w/m/d)

🔹 Company: Deutsche Glasfaser

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany & Saarlouis, Saarland, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Conception and implementation of loyalty measures along the customer journey
• KPI-based analysis and optimization of existing customer retention measures
• Steering and coordination of external agencies and service providers
• Requirements management towards internal stakeholders for process and reporting improvements
• Participation in projects and takeover of project leadership

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Conception and implementation of loyalty measures along the customer journey

✅ KPI-based analysis and optimization of existing customer retention measures

✅ Steering and coordination of external agencies and service providers

✅ Requirements management towards internal stakeholders for process and reporting improvements

✅ Participation in projects and takeover of project leadership

ASSUMPTION: The role may involve occasional project management tasks and stakeholder communication.

🎯 Required Qualifications

Education: Bachelor's degree in business administration, marketing, or a related field

Experience: 2-5 years of professional experience in marketing or CRM

Required Skills:

• Excellent analytical skills
• Strong project management skills
• Excellent communication and stakeholder management skills
• Proficient in CRM software and marketing tools
• Fluency in German

Preferred Skills:

• Industry knowledge in telecommunications, energy supply, banking, or insurance
• Experience in cross-functional team collaboration
• Structured and hands-on work approach

ASSUMPTION: Candidates with relevant industry experience and a proven track record in CRM and marketing will be prioritized.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Flexible working options
• 30 days of vacation
• Home office equipment
• Corporate academy with continuous training opportunities
• Company pension scheme and worldwide accident insurance
• Employee discounts and corporate benefits
• Flexible benefits (e.g., public transport allowance, job bike, wellness allowance, childcare allowance, or company health insurance)

Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Deutsche Glasfaser is a telecommunications company specializing in fiber optic internet connections for private households, businesses, and public institutions. They are a key player in the German market, focusing on providing high-speed internet access to rural areas.

Company Size: Deutsche Glasfaser is a mid-sized company with approximately 1,300 employees, offering a dynamic and collaborative work environment.

Founded: 2011, with a strong focus on expanding fiber optic networks across Germany

Company Description:

• Deutsche Glasfaser is committed to providing high-speed internet access to rural areas, enabling digitalization and fostering regional development
• The company offers a wide range of internet, telephone, and TV services, focusing on customer satisfaction and innovative solutions
• Deutsche Glasfaser is an employer of choice, offering competitive benefits and opportunities for professional growth

Company Specialties:

• Fiber optic internet connections (FTTH)
• Expansion of broadband infrastructure in rural areas
• Customer-centric approach and innovative service offerings

Company Website: www.deutsche-glasfaser.de

ASSUMPTION: Deutsche Glasfaser's focus on rural areas and digitalization makes it an attractive employer for candidates interested in driving regional development and innovation.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on customer retention and project management

Reporting Structure: The role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and customer service

Work Arrangement: Hybrid work arrangement with a combination of on-site and remote work

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities based on project success and company growth
• Opportunities to work on high-impact projects and drive digital transformation

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and project management.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with a focus on employee well-being

Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany & Saarlouis, Saarland, Germany

Geographic Context:

• Düsseldorf is the capital city of North Rhine-Westphalia, offering a vibrant cultural scene, excellent shopping, and a strong economy
• Saarlouis is a mid-sized city in the Saarland region, known for its historic architecture and proximity to nature

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to the needs of employees with diverse personal circumstances.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Project management skills and experience
• Communication and stakeholder management skills
• Cultural fit and motivation

Application Tips:

• Highlight relevant experience in CRM, marketing, and project management
• Demonstrate strong analytical skills and a data-driven approach
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare examples of successful customer retention campaigns or projects

ATS Keywords: CRM, marketing, customer retention, project management, KPI analysis, stakeholder management, process improvement

ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, Pardot, or Adobe Campaign)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and managing stakeholders?

ASSUMPTION: Candidates who align with Deutsche Glasfaser's values and work style will be more likely to succeed in the role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and balancing their expectations
• Adapting to a fast-paced and evolving work environment
• Occasional travel between office locations

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on customer retention and project management
• Industry-specific context: The role requires an understanding of the telecommunications industry and the unique challenges faced by rural areas
• Career path comparison: This role can serve as a stepping stone to senior marketing positions or project management roles within the company

ASSUMPTION: Candidates with experience in similar roles within the telecommunications industry or related fields may find this position particularly appealing.

📝 Sample Projects

• Developing and implementing a customer loyalty program to increase retention rates
• Analyzing customer data to identify trends and optimize marketing strategies
• Managing external agencies and service providers to improve customer experience and reduce churn

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the role, providing candidates with a clear understanding of the expectations.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer retention and how this role fits into that strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of working in this role, and how have previous incumbents addressed them?
• How does the company foster a collaborative and inclusive work environment?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful customer retention campaigns or projects
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.