CRM & Marketing Platform Manager (GoHighLevel)

📌 Core Information

🔹 Job Title: CRM & Marketing Platform Manager (GoHighLevel)

🔹 Company: Activate Talent

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Streamlining and optimizing digital infrastructure using GoHighLevel
• Collaborating directly with the founder and core team to drive growth
• Building and managing full-scale CRM and automation systems
• Monitoring and reporting on campaign performance and lead lifecycle

ASSUMPTION: This role requires a balance of technical proficiency in GoHighLevel and strategic marketing thinking to succeed.

📋 Key Responsibilities

✅ Set up, manage, and maintain the full GoHighLevel CRM environment

✅ Build and optimize marketing workflows, nurture sequences, and onboarding systems

✅ Oversee lead capture strategies and ensure all contact forms, landing pages, and integrations are functioning and tracked properly

✅ Implement and manage pipelines for sales and client journey tracking

✅ Monitor and report on campaign performance, engagement metrics, and lead lifecycle

✅ Collaborate with content and marketing teams to launch campaigns and drive growth

✅ Ensure the CRM is clean, organized, and scalable—standardizing tags, automations, and data structure

✅ Integrate GoHighLevel with other platforms as needed

ASSUMPTION: This role involves a mix of hands-on platform management and strategic planning to maximize results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in GoHighLevel and CRM management

Required Skills:

• Proven expertise in GoHighLevel (2+ years of hands-on experience)
• Experience building and managing full-scale CRM and automation systems
• Deep understanding of sales funnels, lead generation, and marketing automation
• Solid grasp of segmentation, tagging, and customer journey mapping
• Ability to translate marketing strategies into actionable workflows and systems
• Comfortable with troubleshooting, QA testing, and ensuring system reliability
• Highly organized with strong project management skills

Preferred Skills:

• Experience in personal branding, coaching, or online education spaces
• Familiarity with integrations across platforms like ManyChat, Zapier, ActiveCampaign, Kajabi, Stripe, or Slack
• Systems-focused mind with a “build once, optimize often” approach
• Passion for personal growth and spirituality

ASSUMPTION: While specific industry experience is not required, a strong understanding of digital marketing and sales funnels is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 120,000 per month (Based on experience and market standards for mid-level marketing roles in the Philippines)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in the Philippines, considering the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company specializing in connecting businesses with top-tier talent. They focus on streamlining the talent acquisition process and boosting productivity for their clients.

Company Size: Activate Talent has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but they have established a strong presence in the staffing and recruiting industry.

Company Description:

• Activate Talent aims to boost clients' productivity and cut labor costs by providing premium talent solutions
• The company focuses on recruiting, talent, and hiring specialties
• They are a privately held company with headquarters in Los Angeles, CA

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: activatetalent.com

ASSUMPTION: Activate Talent's focus on streamlining talent acquisition processes may influence the company culture and work environment, emphasizing efficiency and productivity.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of technical skills and strategic marketing experience.

Reporting Structure: The CRM & Marketing Platform Manager will report directly to the founder and collaborate with the core team.

Work Arrangement: This role is remote-friendly, offering flexibility for candidates based in the Philippines.

Growth Opportunities:

• Expanding skills in GoHighLevel and other marketing platforms
• Developing strategic marketing and sales funnel expertise
• Potential career progression into senior marketing or management roles

ASSUMPTION: Given Activate Talent's focus on talent acquisition, there may be opportunities for the right candidate to grow within the company or explore other roles in the future.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location specified

Office Location(s): Philippines (Remote)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) year-round
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences
• The Philippines is known for its beautiful beaches, historical sites, and friendly people

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or project presentation
• Final interview with the founder and core team

Key Assessment Areas:

• GoHighLevel expertise and CRM management skills
• Marketing automation and sales funnel strategy
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills

Application Tips:

• Highlight specific GoHighLevel projects or campaigns you've managed in your resume
• Tailor your cover letter to demonstrate your understanding of Activate Talent's mission and how your skills align with their goals
• Prepare for behavioral questions that assess your problem-solving, communication, and collaboration skills

ATS Keywords: GoHighLevel, CRM Management, Marketing Automation, Sales Funnels, Lead Generation, Project Management, Troubleshooting, Customer Journey Mapping, Segmentation, Data Structure, Email Automation, SMS Automation, Integration, Workflow Optimization, Campaign Performance Monitoring, Nurture Sequences

ASSUMPTION: The interview process may involve a mix of technical assessments, behavioral questions, and case studies to evaluate the candidate's fit for the role.

🛠️ Tools & Technologies

• GoHighLevel
• CRM and marketing automation platforms (e.g., HubSpot, Marketo, ActiveCampaign)
• Sales funnel builders (e.g., ClickFunnels, Kartra)
• Integrations and automation tools (e.g., Zapier, ManyChat, Kajabi)

ASSUMPTION: The required tools and technologies may evolve over time as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Streamlined talent acquisition processes
• Productivity and efficiency
• Premium talent solutions

Work Style:

• Results-driven and focused on client success
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-driven environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you enjoy collaborating with teams and contributing to a shared vision?

ASSUMPTION: Activate Talent's focus on streamlined talent acquisition processes may influence the company culture, emphasizing efficiency, productivity, and client success.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to changes in the company's growth and client needs
• Ensuring data integrity and security in the CRM
• Balancing technical platform management with strategic marketing planning

ASSUMPTION: The role may present challenges related to managing multiple priorities, adapting to change, and balancing technical and strategic responsibilities.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on CRM and marketing platform management, with a strong emphasis on GoHighLevel
• In the staffing and recruiting industry, this role may have unique aspects related to talent acquisition and client success
• Career progression may involve expanding into senior marketing roles or exploring other opportunities within Activate Talent

ASSUMPTION: This role may have unique aspects compared to similar positions in other industries, with a focus on talent acquisition and client success in the staffing and recruiting sector.

📝 Sample Projects

• Implementing a new lead capture strategy using GoHighLevel and integrating it with other marketing platforms
• Optimizing nurture sequences and onboarding systems to improve client engagement and conversion rates
• Monitoring and reporting on campaign performance to identify trends and opportunities for improvement

ASSUMPTION: Sample projects may involve a mix of technical platform management, strategic marketing planning, and data analysis to drive results.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Activate Talent support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach work-life balance for remote employees?

ASSUMPTION: Interview questions should focus on understanding the company's growth plans, the team's challenges, and the role's expectations for success and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight specific GoHighLevel projects or campaigns you've managed in your resume
• Tailor your cover letter to demonstrate your understanding of Activate Talent's mission and how your skills align with their goals
• Prepare for behavioral questions that assess your problem-solving, communication, and collaboration skills
• Follow up with the hiring manager within one week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.