📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: 7-Eleven
🔹 Location: VIC - Support Office, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid, 2 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Executing a comprehensive CRM and digital marketing strategy to enhance customer loyalty and drive growth
- Building, testing, and deploying automated campaigns and communications across customer segments and channels
- Managing digital promotions and offers, and advocating internally for the My 7-Eleven and Velocity program
- Analyzing reporting and data to generate insights into the performance of experiences and campaigns, and recommending optimizations
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement. The ideal candidate will have experience in CRM marketing and digital marketing, with a passion for customer-centric solutions.
📋 Key Responsibilities
✅ Build, test, and deploy automated campaigns and communications across customer segments and channels to maximize customer loyalty
✅ Manage our digital promotions and offers and advocate internally for the My 7-Eleven and Velocity program
✅ Perform experimental testing (AB and multivariate) on experiences and campaigns to inform optimization and drive uplift in customer RFM, transactions, and revenue
✅ Define and operationalize target audiences to activate moment-based experiences and communications
✅ Analyze reporting and data to generate insight into the performance of experiences and campaigns, and recommend and pursue optimizations to experiences and campaigns
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in CRM marketing, digital marketing, or a related role
Required Skills:
- Strong communication and stakeholder management skills
- Passionate about all aspects of our customers, initiating customer-centric solutions and experiences
- Strong data-driven culture with a passion for insights into action
- Experience in the Adobe suite including Adobe Campaign, AEM experience desired
- Experience in Adobe Analytics and Tealium highly valued
Preferred Skills:
- Experience in a retail or convenience store environment
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the Adobe suite and a proven track record of driving customer loyalty through data-driven marketing strategies are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Based on industry standards for mid-senior level marketing roles in Australia)
Benefits:
- Vibrant open office in Richmond
- Work Your Way: Enjoy the perfect balance of remote flexibility and in-office collaboration
- Paid Volunteer Day
- Free 7-Eleven coffee and snacks in the office
- Family Comes First: Up to 15 weeks of paid parental leave as a primary carer
- Stay Social & Connected: Join our Social Club and Open Committee for regular events, celebrations, and fun activities
- Grow Without Limits: Access unlimited LinkedIn Learning courses and invest in your personal and professional development
Working Hours: 38 hours per week, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically convenience stores
Company Size: 7-Eleven is a large, global organization with over 10,000 employees worldwide. This role is based in their Australian headquarters in Richmond, VIC.
Founded: 1927, in Dallas, Texas, USA
Company Description:
- 7-Eleven is the world's largest convenience store chain, operating, franchising, and licensing over 70,000 stores in 18 countries around the globe.
- They are known for their iconic products and commitment to customer convenience.
- Their Australian operations are headquartered in Richmond, VIC, and employ over 50,000 people across the country.
Company Specialties:
- Retail
- Convenience
- Franchise
- Jobs
- International
- License
- Food and beverage
Company Website: 7eleven.com.au
ASSUMPTION: Working at 7-Eleven offers opportunities for career growth and development within a large, global organization. The company's focus on customer convenience and innovation makes it an exciting place to work in the retail industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works collaboratively with cross-functional teams, including IT, Operations, and Store Support.
Work Arrangement: Hybrid, with 2 days in the office and the remainder of the week working remotely.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into international markets or other business units within 7-Eleven
- Development of skills and expertise in CRM marketing, digital marketing, and data analysis
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. The company's focus on customer convenience and innovation makes it an exciting place to work in the retail industry.
🌍 Location & Work Environment
Office Type: Vibrant open office in Richmond, VIC
Office Location(s): 3200 Hackberry Rd, Irving, TX 75063, US (Global Headquarters); 452 Church St, Richmond VIC 3121, Australia (Australian Headquarters)
Geographic Context:
- Richmond, VIC is a vibrant inner-city suburb of Melbourne, Australia, known for its trendy cafes, restaurants, and shops.
- The office is located in a modern, high-rise building with easy access to public transportation.
- The area offers a mix of urban and green spaces, with parks, gardens, and the Yarra River nearby.
Work Schedule: 38 hours per week, Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: Working in Richmond, VIC offers a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final round interview with the marketing team
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and stakeholder management skills
- Customer-centric mindset and problem-solving abilities
- Technical proficiency in Adobe suite and other relevant tools
Application Tips:
- Tailor your resume to highlight your experience with CRM marketing, digital marketing, and data analysis
- Prepare examples of how you have driven customer loyalty and improved campaign performance in previous roles
- Demonstrate your understanding of 7-Eleven's business and customer base in your cover letter
ATS Keywords: CRM marketing, digital marketing, Adobe Campaign, AEM, customer loyalty, data analysis, stakeholder management, experimental testing, audience segmentation, reporting, optimization
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant experience and a strong portfolio of work.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Adobe Campaign, AEM)
- Adobe Analytics
- Tealium
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in the Adobe suite and other relevant tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Collaborative
- Innovative
- Accountable
- Adaptable
Work Style:
- Data-driven
- Customer-centric
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving customer loyalty through data-driven marketing strategies?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Do you thrive in a dynamic and fast-paced work environment?
ASSUMPTION: Candidates who align with 7-Eleven's company values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with large datasets and complex analytics tools
- Collaborating with cross-functional teams and stakeholders with varying priorities and objectives
- Keeping up with industry trends and best practices in CRM marketing and digital marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Manager or Digital Marketing Manager, but with a focus on CRM-specific strategies and tactics
- In comparison to other marketing roles, this position requires a strong focus on data analysis and interpretation, as well as a deep understanding of customer behavior and preferences
- Career progression from this role could include advancement to a senior marketing role, expansion into international markets, or development of expertise in a specific area of marketing
ASSUMPTION: Candidates with experience in CRM marketing or digital marketing are well-positioned to succeed in this role and should consider how their skills and experience align with the requirements of the position.
📝 Sample Projects
- Developing and executing a customer segmentation strategy to improve campaign performance and drive customer loyalty
- Conducting A/B testing on email campaigns to optimize open rates and click-through rates
- Analyzing customer data to identify trends and insights, and using these insights to inform marketing strategies and tactics
ASSUMPTION: These sample projects demonstrate the data-driven and customer-centric approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does 7-Eleven approach customer data privacy and security, and how does this impact marketing strategies and tactics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does 7-Eleven support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with CRM marketing, digital marketing, and data analysis
- Prepare examples of how you have driven customer loyalty and improved campaign performance in previous roles
- Demonstrate your understanding of 7-Eleven's business and customer base in your cover letter
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
