CRM Marketing Specialist (Based in Madrid)

📌 Core Information 🔹 Job Title: CRM Marketing Specialist (Based in Madrid) 🔹 Company: FeverUp 🔹 Location: Madrid, Community of Madrid, Spain 🔹 Job Type: Hybrid (On-site & Remote) 🔹 Category: Marketing & CRM 🔹 Date Posted: April 29, 2025 🚀 Job Overview Key aspects of this role include: 1. Managing customer data activation to develop and execute end-to-end CRM strategies and communication plans. 2. Supporting the CRM Manager in defining the customer lifecycle and contact strategies across all touchpoints. 3. Ensuring all campaigns have clearly defined success metrics and are insight-driven and measurable. 4. Collaborating with cross-functional teams to deliver outstanding customer experiences. 5. Working in a dynamic, international environment with a young, talented team. ASSUMPTION: This role requires a proactive, organized individual with strong analytical skills and a customer-centric mindset. Experience in CRM and digital marketing is essential for success in this position. 📋 Key Responsibilities 🔹 CRM Strategy & Execution: - Develop and execute end-to-end CRM strategies and communication plans across multiple channels (email, push notifications, in-app messages). - Collaborate with the CRM Manager to define the customer lifecycle and contact strategies across all touchpoints. - Ensure all campaigns have clearly defined success metrics and are insight-driven and measurable. 🔹 Customer Data Management: - Manage customer data activation to drive revenue and enhance customer experiences. - Leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing insights. 🔹 Cross-Functional Collaboration: - Work closely with cross-functional teams, including product, data, and engineering, to deliver outstanding customer experiences. - Contribute to the continuous improvement of Fever's CRM capabilities and processes. ASSUMPTION: Success in this role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 2-3 years of experience in Digital Marketing and CRM, with a focus on mobile and web environments. - Proven experience working with Salesforce Marketing Cloud and ESPs (Mailchimp, Sendgrid, etc.). Required Skills: - Proficiency in HTML and copywriting. - Strong analytical and data-driven mindset. - Experience in A/B testing and dynamic templates. - Ability to optimize, prioritize, and organize time effectively. - Fluency in English and Spanish. Preferred Skills: - Experience with SQL or other database management systems. - Familiarity with customer segmentation and retention strategies. - Knowledge of the live entertainment industry. ASSUMPTION: Candidates with a strong background in CRM, digital marketing, and relevant industry experience will be most successful in this role. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for CRM Marketing Specialists in Madrid) Benefits: - 40% discount on all Fever events and experiences. - Home office-friendly and flexible schedule. - Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee. - English and Spanish Lessons. - Gympass (Wellhub) Membership. - Free food, drink, and fruit at the office. - Possibility to receive in advance part of your salary by Payflow. Working Hours: Full-time (40 hours per week) with flexible scheduling options. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Live entertainment technology and discovery platform. Company Size: Medium (1,001-5,000 employees). Founded: 2014, with headquarters in New York, NY, and significant operations in Madrid, London, Paris, and other global cities. Company Description: Fever is the leading global live-entertainment discovery tech platform, democratizing access to culture and entertainment. With a proprietary technology that inspires over 125M users worldwide, Fever collaborates with event creators to reach new audiences and enhance experiences. Notable examples include the “Candlelight Concert Series,” “Stranger Things: The Drive-Into Experience” with Netflix, and the “Van Gogh: The Immersive Experience” winner of USA Today's 10 Best Readers Choice award. Company Specialties: - Live entertainment discovery and planning. - Mobile and web technology. - Data-driven event planning and promotion. - International expansion and partnerships. Company Website: FeverUp ASSUMPTION: Fever's unique value proposition, proprietary technology, and global presence make it an attractive employer for professionals seeking to grow in the live entertainment and tech industries. 📊 Role Analysis Career Level: Mid-level, with opportunities for growth and advancement within the marketing and CRM functions. Reporting Structure: This role reports directly to the CRM Manager and collaborates with cross-functional teams, including product, data, and engineering. Work Arrangement: Hybrid (on-site and remote), with a flexible schedule and the possibility of working from the Madrid office or remotely. Growth Opportunities: - Contribute to the development and execution of Fever's global CRM strategy. - Gain experience working with a diverse, international team in a fast-paced, dynamic environment. - Build expertise in CRM, digital marketing, and data analysis to advance your career within Fever or the broader industry. ASSUMPTION: This role offers excellent growth opportunities for motivated individuals looking to develop their skills and advance their careers in the live entertainment and tech sectors. 🌍 Location & Work Environment Office Type: Modern, collaborative workspaces in central Madrid, with the possibility of working remotely. Office Location(s): - Calle de Fernando 'El Santo', 16, Madrid, Community of Madrid 28010, Spain. Geographic Context: - Madrid is a vibrant, multicultural city with a rich cultural scene, offering a high quality of life and numerous entertainment options. - The office is located in the heart of Madrid, with easy access to public transportation and nearby amenities. Work Schedule: Flexible, with core hours between 10:00 and 17:00 CET, and the possibility of working remotely. ASSUMPTION: Fever's Madrid office provides a dynamic, international work environment with a strong focus on collaboration, innovation, and employee well-being. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-depth behavioral and technical interviews with the CRM Manager and other team members. 4. Final interview with the Head of CRM or another senior leader. Key Assessment Areas: - CRM and digital marketing expertise. - Analytical and problem-solving skills. - Cultural fit and alignment with Fever's values. - Ability to work effectively in a cross-functional team environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant CRM and digital marketing experience, as well as any industry-specific insights or Fever-related content. 2. Prepare for behavioral interview questions that focus on your CRM and marketing experience, as well as your ability to work in a dynamic, international team environment. 3. Familiarize yourself with Fever's proprietary technology and unique value proposition to demonstrate your enthusiasm for the role and company. ATS Keywords: - CRM strategy - Customer data management - Cross-functional collaboration - Digital marketing - Email marketing - Push notifications - In-app messages - HTML - A/B testing - Data analysis - Customer segmentation - Retention strategies - CRM software (Salesforce Marketing Cloud, Mailchimp, Sendgrid) ASSUMPTION: Fever's application process is designed to assess candidates' CRM and digital marketing skills, as well as their cultural fit and ability to thrive in a dynamic, international team environment. 🛠️ Tools & Technologies - CRM software: Salesforce Marketing Cloud. - ESPs: Mailchimp, Sendgrid. - HTML and CSS. - Data analysis tools: Excel, Google Analytics, Tableau, or similar tools. - Project management tools: Asana, Trello, or similar tools. - Collaboration tools: Slack, Microsoft Teams, or similar tools. ASSUMPTION: Fever provides the necessary tools and technologies for CRM Marketing Specialists to excel in their roles and contribute to the company's success. 👔 Cultural Fit Considerations Company Values: - Innovation: Fever encourages creativity, experimentation, and continuous learning. - Collaboration: Fever fosters a culture of teamwork, open communication, and mutual support. - Customer-centricity: Fever prioritizes the needs and preferences of its global user base. - Data-driven decision making: Fever relies on data and analytics to inform its strategies and improve its products and services. Work Style: - Dynamic and fast-paced, with a strong focus on results and continuous improvement. - International and multicultural, with a diverse team of talented professionals. - Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing. Self-Assessment Questions: 1. How do you align with Fever's value of innovation, and what specific examples can you provide from your previous roles? 2. Describe your experience working in a dynamic, international team environment, and how you have adapted to different cultural norms and work styles. 3. How do you ensure that your marketing strategies are customer-centric, and what metrics do you use to measure success? ASSUMPTION: Fever's unique culture and work environment require candidates who are adaptable, collaborative, and committed to continuous learning and improvement. ⚠️ Potential Challenges 1. Workload fluctuations: CRM Marketing Specialists may experience periods of high workload, particularly during campaign launches or other critical projects. 2. International time zones: Collaborating with global teams may require working outside of standard business hours to accommodate team members in different time zones. 3. Data privacy concerns: CRM Marketing Specialists must be mindful of data privacy regulations and ensure that customer data is handled securely and responsibly. 4. Keeping up with industry trends: The live entertainment and tech industries are constantly evolving, requiring CRM Marketing Specialists to stay up-to-date with the latest trends and best practices. ASSUMPTION: Fever provides the resources and support necessary for CRM Marketing Specialists to overcome these challenges and succeed in their roles. 📈 Similar Roles Comparison 1. CRM Marketing Manager: This role focuses more on strategic planning, team management, and cross-functional collaboration, while the CRM Marketing Specialist role is more focused on day-to-day campaign execution and data analysis. 2. Digital Marketing Specialist: This role may have some overlap with the CRM Marketing Specialist role, but it typically focuses more on broader digital marketing channels and less on CRM-specific strategies and customer data management. 3. Customer Success Manager: This role focuses on customer retention, upselling, and account management, while the CRM Marketing Specialist role is more focused on customer acquisition, engagement, and data-driven marketing strategies. ASSUMPTION: Fever's CRM Marketing Specialist role is unique in its focus on CRM strategy, customer data management, and cross-functional collaboration, setting it apart from similar roles in the industry. 📝 Sample Projects 1. Customer Segmentation and Targeting: Develop and execute targeted marketing campaigns based on customer segments, leveraging behavioral, lifestyle, transactional, and demographic data to deliver relevant and personalized experiences. 2. Customer Journey Mapping: Collaborate with cross-functional teams to map the customer journey and identify opportunities to enhance customer experiences and drive revenue through targeted marketing campaigns. 3. Campaign Optimization: Analyze campaign performance data to identify trends, optimize campaigns, and improve overall marketing effectiveness. ASSUMPTION: Fever's CRM Marketing Specialist role offers a wide range of projects and initiatives, providing ample opportunities for growth and development. ❓ Key Questions to Ask During Interview 1. What are the most significant CRM challenges facing Fever, and how does this role contribute to addressing them? 2. How does Fever's CRM strategy differ from other companies in the live entertainment and tech industries? 3. What opportunities are there for growth and development within the CRM marketing function at Fever? 4. How does Fever support work-life balance for its employees, particularly those in hybrid or remote roles? 5. What are the most important qualities Fever looks for in a CRM Marketing Specialist, and how can I demonstrate that I possess these qualities? ASSUMPTION: Fever's interview process is designed to assess candidates' CRM and digital marketing skills, as well as their cultural fit and ability to thrive in a dynamic, international team environment. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://job-boards.eu.greenhouse.io/feverup/jobs/4581704101). 2. Tailor your resume and cover letter to highlight relevant CRM and digital marketing experience, as well as any industry-specific insights or Fever-related content. 3. Prepare for behavioral interview questions that focus on your CRM and marketing experience, as well as your ability to work in a dynamic, international team environment. 4. Familiarize yourself with Fever's proprietary technology and unique value proposition to demonstrate your enthusiasm for the role and company. 5. Follow up with the hiring manager or HR representative one week after your interview to express your continued interest in the position. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.