📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: Nine
🔹 Location: North Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Implementing subscriber engagement, retention, growth, and re-activation lifecycle campaigns
- Executing targeted campaigns using customer data platform and managing CRM system
- Collaborating with Marketing Automation Lead to optimize campaigns
- Directly impacting audience growth and retention for publishing initiatives
ASSUMPTION: This role requires a balance of technical skills and marketing acumen to effectively manage customer relationships and drive engagement.
📋 Key Responsibilities
✅ Design, build, and optimize automated marketing campaigns using Salesforce Marketing Cloud (SFMC)
✅ Define audience segmentation criteria and build robust data extensions using SQL
✅ Champion continuous improvement by supporting A/B testing to optimize campaign results
✅ Create dynamic and personalized email content for subscribers using AMPscript
✅ Monitor the platform and support data cleanup activities
✅ Help identify, investigate, and resolve platform and data issues to support seamless marketing operations
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven hands-on experience using Salesforce Marketing Cloud (SFMC) or similar marcomms platforms
Required Skills:
- Strong SQL skills and experience with Relational Database Management Systems (RDBMS)
- Proficiency in AMPScript and SSJS
- Basic to moderate experience with HTML, CSS, and JS
- Strong communication skills and ability to synthesize technical information for business stakeholders
- Understanding of Data Privacy Regulations (e.g., Australian Privacy Principles (APPs))
Preferred Skills:
- Experience working in a subscriptions business
- Experience working with a Customer Data Platform (CDP)
- Familiarity with paywall platforms or willingness to learn
- Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer)
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$75,000 - AU$95,000 per annum (based on industry standards for a Marketing Specialist with 2-5 years of experience)
Benefits:
- 18 weeks paid parental leave with no distinction between primary and secondary carers
- Access to 'Employee Exclusives' program - unique experiences, behind-the-scenes access, and awesome perks
- Digital newspaper subscription to Nine's mastheads
- Annual gift voucher for Stan subscription
Working Hours: Full-time (37.5 hours per week), with flexible work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 1,001-5,000 employees
Founded: 1956 (as Nine Network, later merged with Fairfax Media to form Nine)
Company Description:
- Nine is Australia's largest locally owned media company
- Offers a unique range of experiences and opportunities across television, radio, digital, and publishing brands
- Content reaches almost every Australian, bringing people together and celebrating big moments
Company Specialties:
- Broadcasting and production of news, entertainment, and sports content
- Digital media and publishing
- Radio broadcasting
Company Website: http://www.nineforbrands.com.au
ASSUMPTION: Nine's diverse portfolio of media brands offers applicants a wide range of career opportunities and exposure to various aspects of the media industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Automation Lead within the Audience Growth Operations team
Work Arrangement: Hybrid (on-site and remote work arrangement, with flexible work options available)
Growth Opportunities:
- Potential career progression into senior marketing roles or specialist positions within the company
- Opportunities to work on high-impact projects and campaigns, driving audience growth and retention
- Chance to develop skills in marketing automation, customer relationship management, and data analysis
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1 Denison St, North Sydney, New South Wales 2060, Australia
Geographic Context:
- North Sydney is a vibrant, urban area with a mix of commercial and residential buildings
- Close proximity to public transportation, shops, and cafes
- Offers a dynamic work environment with easy access to Sydney's CBD
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The office location provides a convenient and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in Salesforce Marketing Cloud, SQL, and marketing automation
- Problem-solving and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and customer relationship management
- Tailor your resume and cover letter to demonstrate your understanding of the role and company
- Prepare for technical assessments by brushing up on your SQL and Salesforce Marketing Cloud skills
ATS Keywords: Salesforce Marketing Cloud, SQL, AMPScript, SSJS, HTML, CSS, JavaScript, Data Privacy Regulations, Customer Data Platform, Paywall Platforms
ASSUMPTION: The application process may vary depending on the candidate's skills and experience, with a focus on assessing technical competencies and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- SQL
- AMPScript
- SSJS
- HTML, CSS, and JavaScript
- Customer Data Platform (CDP)
- Paywall platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities for further development and learning.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Excellence
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous improvement and learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with complex data and technical tools?
- Do you align with Nine's company values and cultural principles?
ASSUMPTION: Applicants who demonstrate a strong cultural fit and alignment with Nine's values will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in marketing automation and customer relationship management
- Working with large datasets and complex data structures
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to a Marketing Automation Specialist, this role places more emphasis on customer relationship management and campaign execution
- In contrast to a Data Analyst, this role requires a stronger focus on marketing and campaign management
- Compared to a CRM Manager, this role has a more narrow focus on marketing automation and campaign execution, with less emphasis on strategic planning and team management
ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage dormant subscribers
- Analyzing customer data to identify segmentation opportunities and optimize campaign performance
- Collaborating with the Marketing Automation Lead to implement A/B testing and optimize campaign results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Nine's publishing initiatives?
- What are the most significant challenges facing the Audience Growth Operations team currently, and how can this role address them?
- How does Nine support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does Nine approach data privacy and compliance in its marketing efforts?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and customer relationship management
- Prepare for technical assessments by brushing up on your SQL and Salesforce Marketing Cloud skills
- Follow up with the Talent Acquisition team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
