📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: Nine
🔹 Location: North Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Implementing subscriber vision for engagement, retention, growth, and re-activation lifecycle campaigns
- Executing targeted campaigns using customer data platform and managing CRM system
- Collaborating with Marketing Automation Lead to optimize campaigns and improve results
- Directly impacting audience growth and retention, contributing to publishing initiatives' success
ASSUMPTION: This role requires a balance of technical skills and marketing acumen, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Design, build, and optimize automated marketing campaigns using Salesforce Marketing Cloud (SFMC)
✅ Define audience segmentation criteria and build robust data extensions using SQL
✅ Champion continuous improvement through A/B testing to optimize campaign results
✅ Create dynamic and personalized email content for subscribers using AMPscript
✅ Monitor platform, support data cleanup activities, and resolve platform and data issues
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven hands-on experience using Salesforce Marketing Cloud (SFMC) or similar marcomms platforms
Required Skills:
- Strong SQL skills and experience with Relational Database Management Systems (RDBMS)
- Proficiency in AMPScript and SSJS
- Basic to moderate experience with HTML, CSS, and JavaScript
- Strong communication skills and ability to synthesize technical information for business stakeholders
- Understanding of Data Privacy Regulations (e.g., Australian Privacy Principles (APPs))
Preferred Skills:
- Experience working in a subscriptions business
- Experience working with a Customer Data Platform (CDP)
- Familiarity with paywall platforms
- Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer)
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (based on industry standards for a Marketing Specialist role in Sydney)
Benefits:
- 18 weeks paid parental leave with no distinction between primary and secondary carers
- Access to 'Employee Exclusives' program with unique experiences, behind-the-scenes access, and awesome perks
- Digital newspaper subscription to Nine's mastheads
- Annual gift voucher for Stan subscription
Working Hours: Full-time, Monday to Friday, with flexible hours and hybrid work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 1,001-5,000 employees (Large)
Founded: Nine was founded in 2005, following the merger of PBL Media and C7 (Channel Seven)
Company Description:
- Nine is Australia's largest locally owned media company
- Offers investments spanning television, video on demand, print, digital, and radio
- Home to Australia's most trusted and loved brands, including 9Network, The Sydney Morning Herald, The Age, and Australian Financial Review
Company Specialties:
- News, business, and finance
- Lifestyle, entertainment, and sport
- Subscription video platform Stan
Company Website: http://www.nineforbrands.com.au
ASSUMPTION: Nine's large size and diverse portfolio provide ample opportunities for career growth and exposure to various aspects of the media industry.
📊 Role Analysis
Career Level: Mid-level marketing role, reporting directly to the Marketing Automation Lead
Reporting Structure: This role reports to the Marketing Automation Lead within the Audience Growth Operations team
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Potential to advance to a Marketing Manager or similar role within the Audience Growth Operations team
- Opportunities to work on high-impact campaigns and contribute to Nine's overall audience growth strategy
- Chance to develop skills in data analysis, marketing automation, and customer relationship management
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing automation and customer relationship management within a large media organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 1 Denison St, North Sydney, New South Wales 2060, Australia
Geographic Context:
- North Sydney is a bustling suburb located on the northern shore of Sydney Harbour
- Close proximity to shops, restaurants, and public transportation
- Easy access to Sydney's CBD and other major attractions
Work Schedule: Full-time, Monday to Friday, with flexible hours and hybrid work arrangements available
ASSUMPTION: The North Sydney office provides a vibrant and dynamic work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in Salesforce Marketing Cloud, SQL, and AMPScript
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Nine's values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and customer relationship management
- Tailor your resume and cover letter to emphasize your fit for this role and Nine's company culture
- Prepare for technical assessments or case studies by brushing up on your SQL and Salesforce Marketing Cloud skills
ATS Keywords: Salesforce Marketing Cloud, SQL, AMPScript, marketing automation, customer relationship management, data segmentation, A/B testing, campaign optimization
ASSUMPTION: Nine's application process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- SQL
- AMPScript
- HTML, CSS, and JavaScript
- Customer Data Platform (CDP)
- Paywall platforms
ASSUMPTION: This role requires proficiency in Salesforce Marketing Cloud, SQL, and AMPScript, with basic to moderate experience in HTML, CSS, and JavaScript.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Inclusion
Work Style:
- Data-driven and analytical
- Creative and strategic
- Adaptable and responsive to change
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach data-driven decision making, and can you provide an example from a previous role?
- Describe a time when you had to adapt to a significant change in your work environment or priorities.
- How do you collaborate with team members to achieve shared goals, and can you share an example from a previous role?
ASSUMPTION: Nine values candidates who demonstrate strong technical skills, data-driven decision-making, and a collaborative work style that aligns with their company values.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in marketing automation and customer relationship management
- Balancing technical tasks with creative problem-solving and strategic thinking
- Adapting to a large, dynamic organization with a diverse portfolio of brands and platforms
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong time management, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to a Marketing Automation Specialist role, this position places more emphasis on customer relationship management and campaign execution
- In contrast to a Data Analyst role, this role focuses more on marketing campaign strategy and less on data analysis and reporting
- Career progression may involve moving into a Marketing Manager or similar role, with opportunities to specialize in marketing automation or customer relationship management
ASSUMPTION: This role offers a unique blend of marketing automation, customer relationship management, and data-driven decision-making, with opportunities for career growth and specialization.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage dormant subscribers
- Analyzing customer data to identify segmentation opportunities and optimize campaign performance
- Collaborating with the Marketing Automation Lead to implement A/B testing and improve campaign results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth in this role, requiring a mix of technical skills, creative problem-solving, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Audience Growth Operations team?
- How does Nine support the professional development and growth of its employees in this role?
- Can you provide an example of a successful marketing campaign at Nine and discuss the role this position played in its execution?
- How does Nine approach data privacy and compliance with regulations such as the Australian Privacy Principles (APPs)?
- What are the most rewarding aspects of working in this role and within the Audience Growth Operations team?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities, as well as Nine's approach to data privacy and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical assessments or case studies by brushing up on your SQL and Salesforce Marketing Cloud skills
- Follow up with the Talent Acquisition team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
