📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: Uphold
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing customer communications across various channels
- Managing campaign delivery, audience targeting, and performance analysis
- Collaborating with cross-functional teams for smooth execution
- Supporting A/B testing and process improvements
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on attention to detail and data-driven decision making.
📋 Key Responsibilities
✅ Build, QA, and deploy omnichannel journeys across email, push, SMS, and in-app
✅ Execute lifecycle, transactional, and promotional campaigns
✅ Manage segmentation and targeting using behavioral, transactional, and engagement data
✅ Maintain campaign documentation, tracking, and reporting
✅ Collaborate with internal teams to ensure alignment and smooth execution
✅ Monitor campaign performance and assist in surfacing insights and optimizations
✅ Support A/B testing and other experimentation to improve effectiveness
✅ Contribute to process improvements and operational scalability
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Experience: 2-5 years of experience in CRM, lifecycle, or digital marketing
Required Skills:
- Strong attention to detail and QA discipline
- Comfortable working with campaign metrics and reporting tools
- Highly organized, self-motivated, and able to manage multiple tasks
- Excellent communication and collaboration skills
Preferred Skills:
- Experience working in fintech or finance-related industries
- Personal and professional experience in blockchain and crypto
- Familiarity with multi-channel campaign execution in tools like Customer.io
- Strong data analysis skills, including SQL
- HTML/CSS knowledge
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (Estimated based on industry standards for a Marketing Specialist in London)
Benefits:
- Flexible Work Environment
- Snacks and Coffee
- Career Opportunities
- Open Culture
- Interesting Events
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist in London with 2-5 years of experience. Actual compensation may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2013
Company Description:
- Uphold is a financial technology company that provides modern infrastructure for on-chain payments, banking, and investments
- Offers Consumer Services, Business Services, and Institutional Trading
- Believes in making pioneering financial services easy and trusted for millions of customers in more than 140 countries
Company Specialties:
- Digital wallet
- Cryptocurrency
- Financial services
- Global banking
- Fully reserved and transparent
- Digital money
- Compliant
Company Website: https://uphold.com
ASSUMPTION: Uphold is a growing company with a strong focus on innovation and customer-centric services. This role offers opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: Reports directly to the CRM Team Lead
Work Arrangement: Hybrid (On-site & Remote) with flexible hours
Growth Opportunities:
- Potential to take on more responsibilities and mentor junior team members
- Opportunities to engage in public speaking and represent Uphold at industry events
- Career progression to Senior CRM Marketing Specialist or similar roles
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote)
Office Location(s): 6 Honduras Street, Suite A, London, England EC1Y 0TH, GB
Geographic Context:
- London is a major global city with a vibrant tech industry
- Uphold's office is located in the heart of London's Tech City (Eastern City Fringe)
- The area offers easy access to public transportation and numerous amenities
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the CRM Team Lead and other team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Campaign management skills
- Attention to detail and QA discipline
- Data analysis and reporting skills
- Communication and collaboration skills
- Alignment with Uphold's company values and culture
Application Tips:
- Highlight relevant experience and achievements in CRM, lifecycle, or digital marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful campaign management projects or case studies
- Research Uphold's company culture and values to demonstrate a strong fit
ATS Keywords: CRM, lifecycle, digital marketing, campaign management, segmentation, performance analysis, collaboration, A/B testing, process improvement
ASSUMPTION: Uphold uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered.
🛠️ Tools & Technologies
- Customer.io (CRM platform)
- Email marketing tools (e.g., Mailchimp, SendGrid)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required. Uphold may provide training and support for new hires to get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Transparency
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven decision making
- Strong focus on attention to detail
- Collaborative and cross-functional
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong attention to detail and a keen eye for QA?
- Are you a strong communicator and collaborator?
- Do you embrace a culture of continuous learning and improvement?
ASSUMPTION: Uphold values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may be challenging
- Working with a high volume of data and ensuring data accuracy may require strong organizational skills
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Keeping up with industry trends and best practices in CRM marketing may require continuous learning
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- CRM Marketing Specialist vs. Marketing Automation Specialist: Both roles focus on campaign management, but the Marketing Automation Specialist has a stronger focus on automation and technology
- CRM Marketing Specialist vs. Email Marketing Specialist: Both roles focus on email marketing, but the CRM Marketing Specialist has a broader scope, including other channels and customer lifecycle management
- Career progression: CRM Marketing Specialist is a mid-level role with opportunities for growth to Senior CRM Marketing Specialist or similar roles
ASSUMPTION: This role offers a unique blend of CRM, lifecycle, and digital marketing skills, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a multi-channel customer onboarding campaign to improve user engagement and retention
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the Product team to create targeted in-app messaging to promote new features and updates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign management and data analysis to collaboration and communication.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the CRM team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as Product, Engineering, and Content?
- What opportunities are there for professional growth and development within the company?
- How does Uphold support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the team dynamics, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaign management projects or case studies
- Research Uphold's company culture and values to demonstrate a strong fit
- Follow up with the Hiring Manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
