📌 Core Information
🔹 Job Title: CRM Seller Growth Lead
🔹 Company: eBay
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (US, CA, UK, DE)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of seller marketing communications through CRM channels
- Management of a team to develop and execute seller flagship programs
- Cross-functional collaboration with global and local seller initiative leaders, product, marketing tech, and other business partners
- Data-driven approach to test, learn, and optimize communication strategies
ASSUMPTION: This role requires a strong background in marketing, CRM, and seller/B2C marketing. It also demands excellent leadership, communication, and partner management skills.
📋 Key Responsibilities
✅ Own the strategy and execution of seller marketing communications through CRM channels
✅ Develop and manage a team of expert marketing managers
✅ Collaborate with global and local seller initiative leaders, product, marketing tech, and other business partners to craft cohesive end-to-end communication plans
✅ Leverage voice of the customer to tailor communication to customer needs and hit customer-centric goals
✅ Establish a true dialogue and partnership with the business sellers portfolio, primarily in the US, CA, UK, and DE, with potential expansion to other global markets
ASSUMPTION: This role involves a high degree of flexibility and the ability to work across multiple time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on CRM and seller/B2C marketing
Required Skills:
- Proven marketing thought leadership and CRM expertise
- Strong leadership, communication, and partner management skills
- Data-driven mindset with the ability to balance qualitative and quantitative measures of success
- Experience managing and developing teams
- Fluency in English
Preferred Skills:
- Experience working in a global e-commerce company
- Fluency in additional languages
ASSUMPTION: Candidates with experience in e-commerce and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on industry standards for a Marketing Manager with 5-10 years of experience in e-commerce)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Tuition assistance
Working Hours: Full-time, with a flexible work arrangement (remote OK)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the competitive e-commerce market, with a focus on connecting buyers and sellers globally.
Company Size: eBay has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader.
Company Description:
- eBay is a global e-commerce platform that connects millions of buyers and sellers worldwide.
- The company empowers enthusiasts and enables economic opportunity for all.
- eBay fosters a culture of authenticity, bold ideas, and individuality.
Company Specialties:
- E-commerce platform development and operation
- Global market expansion and localization
- Data-driven marketing and customer insights
Company Website: www.ebay.com
ASSUMPTION: eBay's large employee base and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Director of Global B2C Seller CRM.
Reporting Structure: The CRM Seller Growth Lead will manage a team of expert marketing managers and collaborate with various global and local business partners.
Work Arrangement: This role offers a flexible work arrangement, with the opportunity to work remotely.
Growth Opportunities:
- Potential expansion of successful programs to other global markets
- Collaboration with diverse teams across the organization
- Opportunities to build and shape new seller flagship programs
ASSUMPTION: This role provides ample opportunities for professional growth and development within eBay's global organization.
🌍 Location & Work Environment
Office Type: eBay's Toronto office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); 200 Wellington Street West, Toronto, ON M5V 1V6, CA (Canada office)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry.
- The city offers a high quality of life, with numerous cultural attractions and outdoor activities.
- eBay's Toronto office is conveniently located in the downtown core, with easy access to public transportation.
Work Schedule: Full-time, with a flexible work arrangement (remote OK)
ASSUMPTION: eBay's Toronto office provides a dynamic and inclusive work environment that supports employee success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and technical interviews with cross-functional team members
- Final interview with the Director of Global B2C Seller CRM
Key Assessment Areas:
- Marketing and CRM expertise
- Leadership and team management skills
- Data-driven decision-making and problem-solving
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant marketing, CRM, and seller/B2C marketing experience in your resume
- Prepare examples of successful marketing campaigns and their outcomes
- Demonstrate your ability to work collaboratively and manage cross-functional teams
- Showcase your data-driven mindset and problem-solving skills
ATS Keywords: CRM, Seller Marketing, B2C Marketing, Marketing Leadership, Team Management, Data-Driven, Cross-Functional Collaboration, Customer Excellence
ASSUMPTION: eBay's application process is designed to assess candidates' skills and cultural fit within the organization.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Innovation and curiosity
- Integrity and respect
- One eBay
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and resilient
- Passionate about eBay's mission
Self-Assessment Questions:
- How do you embody eBay's core values in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach data-driven decision-making and continuous learning?
ASSUMPTION: Candidates who align with eBay's core values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones
- Balancing global and local priorities and stakeholders
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, complex organization
ASSUMPTION: These challenges can be mitigated through strong leadership, communication, and collaboration skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on seller marketing and CRM channels
- eBay's global presence and scale offer unique opportunities for growth and impact
- This role provides a blend of strategic leadership and hands-on execution, with the opportunity to build and shape new programs
ASSUMPTION: Candidates should consider their fit for eBay's unique culture and the specific requirements of this role when comparing it to other opportunities.
📝 Sample Projects
- Developing and executing a new seller marketing campaign to drive customer engagement and growth
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Collaborating with cross-functional teams to create cohesive end-to-end communication plans for seller programs
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the CRM Seller Growth Lead role.
❓ Key Questions to Ask During Interview
- How does this role fit into eBay's overall strategy for seller growth and engagement?
- Can you describe the team structure and dynamics within the Global B2C Seller CRM organization?
- How does eBay support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does eBay foster a culture of innovation and continuous learning?
ASSUMPTION: These questions can help candidates better understand the role, the team, and eBay's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, CRM, and seller/B2C marketing experience
- Prepare a cover letter that demonstrates your fit for eBay's culture and values
- Prepare for interviews by practicing common marketing and leadership questions and examples of your past successes
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
