📌 Core Information
🔹 Job Title: CRM Specialist (Email Marketing)
🔹 Company: IBMC
🔹 Location: Indonesia (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Owning email marketing initiatives using Klaviyo
- Building and optimizing automated email journeys
- Driving user engagement and delivering results-driven communication
- Collaborating with a dynamic marketing team
ASSUMPTION: This role requires a balance of technical skills in email marketing and CRM management, as well as strong communication and collaboration skills to work effectively with the marketing team.
📋 Key Responsibilities
✅ Configure and manage Klaviyo accounts, including templates, flows, automations, and audience segmentation
✅ Develop and implement email marketing strategies aligned with campaign objectives
✅ Design behavior-based email journeys tailored to customer lifecycle and funnel stages
✅ Maintain integrations between Klaviyo and relevant tools such as CRMs, e-commerce platforms, and analytics systems
✅ Set up tracking for KPIs and conduct A/B testing to drive continuous improvement
✅ Ensure all email activities comply with GDPR, CAN-SPAM, and other regulations
✅ Monitor list health, clean bounced emails, and run regular audits for data hygiene
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple email campaigns and ensure data accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in a related role
Required Skills:
- Professional proficiency in English
- Proven hands-on experience managing Klaviyo
- Strong understanding of email metrics and analytics
- Experience integrating Klaviyo with CRMs, websites, or e-commerce tools
- Proficiency in segmentation, triggers, filters, and campaign logic based on user behavior
- Knowledge of UTM tracking and customer lifecycle frameworks
- Basic HTML/CSS knowledge for email formatting
- Ability to work cross-functionally with marketing, design, and tech teams
- Strong organizational skills with excellent attention to detail
Preferred Skills:
- Experience with additional marketing automation tools
- Fluency in Indonesian
ASSUMPTION: Candidates with additional marketing automation experience and/or fluency in Indonesian may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per month (Based on experience and industry standards for mid-level marketing roles in Indonesia)
Benefits:
- Flexible work hours
- Opportunities for professional growth and development
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Indonesia, considering the required experience and the remote nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Business Management Consulting
Company Size: 2-10 employees (Small, close-knit team with opportunities for impact)
Founded: 2015 (Relatively new company with growth opportunities)
Company Description:
- IBMC is a leading Business Management Consulting Company in Indonesia
- Dedicated to driving business growth through a wide range of services
- Offers a solid presence in the Indonesian market with a focus on local and international businesses
Company Specialties:
- Accounting, Audit, Tax, Payroll Management
- Business Advisory & Management Consultancy
Company Website: http://www.ibmcinternational.com
ASSUMPTION: IBMC's small size and focus on driving business growth suggest a dynamic and collaborative work environment where employees can make a significant impact.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Fully Remote (with the option to work from the Tema, Ghana office if preferred)
Growth Opportunities:
- Potential for career advancement as the company grows
- Opportunities to work on diverse projects and gain new skills
- Chance to make a significant impact in a small, close-knit team
ASSUMPTION: This role offers strong growth opportunities due to the company's small size and focus on driving business growth.
🌍 Location & Work Environment
Office Type: Remote (with an option to work from the Tema, Ghana office)
Office Location(s): Tema, Ghana
Geographic Context:
- Indonesia has a thriving business environment with many opportunities for growth and innovation
- The remote work arrangement allows for a flexible and balanced work-life schedule
- The time zone (Asia/Jakarta) may require some adjustments for collaboration with international clients
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement and flexible scheduling provide a good work-life balance, while the time zone may require some adjustments for collaboration with international clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (Klaviyo and email marketing skills)
- Final interview with the Marketing Manager
Key Assessment Areas:
- Email marketing expertise and Klaviyo experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in email marketing and CRM management
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for the technical assessment by brushing up on your Klaviyo skills and email marketing best practices
- Research IBMC's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Email Marketing, Klaviyo, CRM, Segmentation, User Behavior, Campaign Logic, Analytics, A/B Testing, GDPR Compliance, HTML, CSS
ASSUMPTION: The application process will focus on assessing the candidate's technical skills in email marketing and CRM management, as well as their communication and collaboration skills.
🛠️ Tools & Technologies
- Klaviyo
- CRM (e.g., Salesforce, HubSpot, Zoho CRM)
- Email analytics tools (e.g., Google Analytics, Mailchimp Reports)
- HTML and CSS for email formatting
ASSUMPTION: The required tools and technologies are industry-standard and widely used in email marketing and CRM management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and supportive
Work Style:
- Results-driven and proactive
- Strong attention to detail and commitment to quality
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving results through email marketing campaigns?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: IBMC values a customer-centric, innovative, and collaborative work environment, with a focus on driving results and maintaining high-quality standards.
⚠️ Potential Challenges
- Managing multiple email campaigns and ensuring data accuracy may require a high level of organization and attention to detail
- Working with international clients may require some adjustments to communication styles and time zones
- The remote work arrangement may present challenges in maintaining work-life balance
- Keeping up with the latest email marketing trends and best practices may require continuous learning and development
ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Specialist or CRM Manager, but with a focus on driving user engagement and delivering results-driven communication
- Industry-specific context: Business Management Consulting in Indonesia
- Career path comparison: This role can lead to career advancement opportunities as the company grows
ASSUMPTION: This role is similar to other email marketing and CRM management positions, but with a unique focus on driving user engagement and delivering results-driven communication in the business management consulting industry.
📝 Sample Projects
- Developing and implementing a customer onboarding email series to improve engagement and reduce churn
- Optimizing automated email journeys to improve open rates and click-through rates
- Conducting A/B testing to identify the most effective email content and design for a specific campaign
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and implement effective email marketing strategies, optimize automated email journeys, and conduct A/B testing to drive continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the most significant challenges facing the company in the next 12 months, and how can this role help address them?
- How does IBMC support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does IBMC ensure work-life balance for its remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the company's marketing strategy, growth plans, and commitment to employee development, as well as the key performance indicators for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the technical assessment by brushing up on your Klaviyo skills and email marketing best practices
- Research IBMC's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
