CRM Specialist - Marketing

📌 Core Information

🔹 Job Title: CRM Specialist - Marketing

🔹 Company: Delivery Hero

🔹 Location: Neo Irakleio, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, designing, and executing CRM campaigns to enhance customer engagement
• Leveraging state-of-the-art segmentation and engagement tools to build targeted multi-touch marketing experiences
• Collaborating with the Business Intelligence team to analyze customer behavior and gain insights
• Monitoring campaign performance and ensuring message responsiveness

ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills. The ideal candidate will be comfortable working independently and managing multiple projects.

📋 Key Responsibilities

✅ Plan, design, and execute CRM monthly campaigns with a focus on higher engagement with customers

✅ Set up (ad hoc) promotional campaigns for marketing initiatives by leveraging all CRM channels and experiment with the optimal combination per case

✅ Address all critical user lifecycle stages through ongoing cross-channel communication and constantly optimize these messages based on findings

✅ Monitor and ensure deliverability of communications, message responsiveness to device, tracking, and redirection to web or app pages that fulfill customers’ expectations

✅ Plan, execute, and document conducted A/B tests within the CRM channels

✅ Own campaign level reporting and evaluation, analyze results in a way that contributes to CRM and Business performance through actionable insights

✅ Collaborate with the Business Intelligence team to further analyze customers’ behavior and gain insights to improve CRM tactical approaches

✅ Actively participate in budget planning and implementation of incentivized campaigns that aim to activate customers in the most efficient way

✅ Research and develop best practices and automations that will help elevate campaign management to the next level

✅ Participate in brainstorming sessions and contribute with creative content ideas

ASSUMPTION: This role involves a high degree of precision and attention to detail. The ideal candidate will be comfortable working with data and finding actionable insights.

🎯 Required Qualifications

Education: Bachelor/MSc in Computer Science, Mathematics, Engineering, Marketing, or Business Administration (preferred)

Experience: Previous working experience in CRM or Performance Marketing in a fast-paced environment (2-5 years)

Required Skills:

• Strong familiarity with user retention & growth strategies in a digital environment
• Experience with digital marketing best practices, users’ segmentation, and customer retention strategies
• Experience with campaign analysis and development of reports that provide actionable insights
• Detail-oriented, with a focus on a high degree of precision
• Analytical mindset with a strong disposition for data-driven decision making
• A proactive mentality - ability to manage and prioritize multiple projects independently
• Experience with A/B Testing (Testing mindset: Test everything that matters)
• Experience with CRM tools for mobile apps (e.g., Braze, Hubspot)
• MS Office Excel skills: You know your way around pivot tables!
• Strong communicator with the ability to collaborate with multiple people from different backgrounds and expertise

Preferred Skills:

• SQL / Javascript basic understanding
• HTML / CSS basic understanding
• Liquid syntax familiarity

ASSUMPTION: Candidates with a background in marketing, data analysis, or a related field will be well-suited for this role. Familiarity with CRM tools and a strong analytical mindset are essential.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on market research for mid-level marketing roles in Greece)

Benefits:

• Attractive remuneration package
• Ticket restaurant card to spend in restaurants and/or food supplies
• Private Medical & Life Insurance from day #1
• Round-the-clock access to an online mental health platform
• Access to online training platform for personal and professional growth
• In-house cafeteria and gym
• Global Mobility plan to help employees find their purpose around the world
• Pension Plan

Working Hours: Full-time (40 hours per week) with flexible hours and work-from-home options available

ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in Greece. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Delivery Hero is a leading local delivery platform that operates in over 70 countries worldwide.

Company Size: 10,001+ employees. As one of Europe’s largest tech platforms, Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem.

Founded: 2013. Delivery Hero was founded in Berlin, Germany, and has since grown into a global company with a presence in multiple countries.

Company Description:

• Delivery Hero is the world’s leading local delivery platform, with a mission to deliver an amazing experience – fast, easy, and to your door.
• The company operates in over 70 countries worldwide, powered by tech but driven by people.
• Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem.

Company Specialties:

• Online food ordering
• eCommerce
• Technology
• Online food delivery
• Marketing
• Apps
• Food tech
• Machine Learning
• Delivery and logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: Delivery Hero is a fast-growing, dynamic company that offers opportunities for growth and development. The company values innovation, speed, and adaptability.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in CRM or Performance Marketing.

Reporting Structure: The CRM Specialist will report directly to the Marketing Manager.

Work Arrangement: On-site, with flexible hours and work-from-home options available.

Growth Opportunities:

• Progression to a Senior CRM Specialist or Marketing Manager role
• Expansion into other areas of marketing or related fields
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for career growth and development within the company. Candidates with strong performance and a desire to learn and grow will be well-suited for this role.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): Neo Irakleio, Greece

Geographic Context:

• Neo Irakleio is a bustling neighborhood in Athens, Greece, with a mix of residential and commercial buildings.
• The office is located near public transportation, making it easily accessible.
• The area offers a variety of dining and entertainment options.

Work Schedule: Full-time (40 hours per week) with flexible hours and work-from-home options available.

ASSUMPTION: The work environment at Delivery Hero is fast-paced, collaborative, and dynamic. The company values innovation, speed, and adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Candidates’ understanding of CRM and marketing strategies
• Analytical and problem-solving skills
• Creativity and innovation
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in CRM and marketing
• Demonstrate a strong understanding of user retention and growth strategies
• Showcase analytical skills and the ability to find actionable insights
• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: CRM, Marketing, User Retention, Digital Marketing, Campaign Analysis, Data-driven Decision Making, A/B Testing, CRM Tools, MS Office Excel, Communication, Collaboration, Creativity, Organization, Prioritization, Segmentation, Engagement Tools

ASSUMPTION: The application process at Delivery Hero is competitive and requires a strong understanding of CRM and marketing strategies. Candidates should highlight their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• CRM tools (e.g., Braze, Hubspot)
• MS Office Suite (Excel, PowerPoint)
• Data analysis tools (e.g., SQL, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with CRM tools and a strong understanding of data analysis and project management.

👔 Cultural Fit Considerations

Company Values:

• We build, we deliver, we lead.
• We move fast, take action, and adapt.
• No matter where you’re from or what you believe in, we build, we deliver, we lead.

Work Style:

• Collaborative and dynamic
• Fast-paced and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and finding actionable insights?
• Do you have a strong understanding of CRM and marketing strategies?

ASSUMPTION: Delivery Hero values candidates who are innovative, adaptable, and comfortable working in a fast-paced environment. Strong analytical skills and a strong understanding of CRM and marketing strategies are essential for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines
• Working with large datasets and finding actionable insights
• Keeping up with the fast-paced nature of the company and the industry
• Collaborating with multiple teams and stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects and deadlines. Strong analytical skills and the ability to work collaboratively are essential for this role.

📈 Similar Roles Comparison

• This role is similar to a CRM Marketing Specialist or CRM Manager role in other companies.
• However, Delivery Hero is a leading local delivery platform with a global presence, offering unique opportunities for growth and development.
• Candidates with experience in the food delivery or e-commerce industries may find this role particularly appealing.

ASSUMPTION: This role offers unique opportunities for growth and development within the company. Candidates with experience in the food delivery or e-commerce industries may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve customer retention
• Analyzing customer data to identify trends and opportunities for growth
• Collaborating with the Business Intelligence team to develop and implement a new segmentation strategy

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects in their application materials.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company’s approach to work-life balance, and how does this role fit into that philosophy?
• How does the company measure the success of its CRM campaigns, and what metrics are most important?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Candidates should be prepared to ask thoughtful and insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in CRM and marketing
• Prepare examples of your past CRM campaigns and their results
• Research the company and be prepared to discuss your fit with the company’s values and culture
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.