Cross Product Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Cross Product Lifecycle Marketing Manager

🔹 Company: OnePay

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing cross-product lifecycle strategies to deepen customer engagement
• Partnering with product-specific marketers to align messaging and campaign priorities
• Optimizing lifecycle journeys for product discovery and adoption
• Leveraging audience segmentation, testing, and performance data to scale high-performing cross-sell touchpoints
• Serving as a center of excellence for lifecycle and CRM best practices

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of customer journey mapping and segmentation.

📋 Key Responsibilities

✅ Own the cross-product lifecycle and cross-sell strategy to deepen customer engagement across key journeys

✅ Partner with product-specific marketers to align messaging, timing, and campaign priorities across verticals

✅ Build and continuously optimize lifecycle journeys that increase discovery and adoption of adjacent OnePay products

✅ Leverage audience segmentation, rigorous testing, and performance data to scale high-performing cross-sell touchpoints

✅ Serve as a center of excellence for lifecycle and CRM best practices, supporting and upskilling adjacent teams

ASSUMPTION: This role involves a high degree of collaboration and influencing cross-functional partners to drive alignment and strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in B2C marketing with a focus on lifecycle, CRM, or growth marketing

Required Skills:

• Proven track record of owning multi-product marketing strategies, including cross-sell and upsell
• Deep understanding of customer journey mapping, segmentation, and experimentation frameworks
• Strong collaboration skills with the ability to influence cross-functional partners and drive alignment
• Drive and proactivity - everyone here is a builder and executor

Preferred Skills:

• Experience mentoring or managing marketers, and guiding strategy across cross-functional teams

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: $200,000 - $240,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: OnePay operates in the competitive financial services industry, focusing on consumer financial services and digital payments.

Company Size: OnePay is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: OnePay was founded in 2018, making it a relatively young and fast-growing company.

Company Description:

• OnePay is a consumer financial services app with a mission to help people achieve financial progress.
• The company offers a range of products, including checking and high-yield savings accounts, peer-to-peer payments, credit builder services, digital wallet solutions, and buy-now-pay-later installment loans at Walmart.
• OnePay is backed by Walmart and Ribbit Capital, providing strong financial support and industry connections.

Company Specialties:

• Consumer financial services
• Digital payments
• Financial technology (Fintech)

Company Website: onepay.com

ASSUMPTION: OnePay's focus on innovation and customer-centric products makes it an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a strategic and leadership position within a growing fintech company.

Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing and work closely with product-specific marketers and cross-functional teams.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the opportunity to work from home or a co-working space.

Growth Opportunities:

• As OnePay continues to grow, there will be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities and advance their career within the company.
• The role offers the chance to work on high-impact projects and drive meaningful change in the financial services industry.
• OnePay's inclusive culture encourages professional development and growth.

ASSUMPTION: The Lifecycle Marketing Manager will have ample opportunities to grow and make a significant impact on OnePay's success.

🌍 Location & Work Environment

Office Type: OnePay is a remote-friendly company, with no physical office requirement for this role.

Office Location(s): N/A (Remote-friendly)

Geographic Context:

• The United States has a large and diverse consumer market, providing ample opportunities for OnePay to grow and expand its customer base.
• The remote-friendly work environment allows for a better work-life balance and the ability to work from various locations within the United States.
• The United States has a well-established financial services industry, with numerous competitors and partnerships opportunities.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to work from various locations within the United States, providing a better work-life balance and the opportunity to live in different regions.

💼 Interview & Application Insights

Typical Process:

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview
• Offer!

Key Assessment Areas:

• Marketing strategy and cross-selling expertise
• Collaboration and communication skills
• Data analysis and performance optimization
• Customer journey mapping and segmentation

Application Tips:

• Tailor your resume to highlight your experience in lifecycle marketing, CRM, and growth marketing, as well as your track record in multi-product marketing strategies.
• Prepare a cover letter that demonstrates your understanding of OnePay's mission and how your skills and experience align with the role's requirements.
• Be ready to discuss your experience with customer journey mapping, segmentation, and experimentation frameworks during the interview process.

ATS Keywords: Lifecycle Marketing, CRM, Growth Marketing, Cross-Sell Strategies, Customer Journey Mapping, Segmentation, Experimentation Frameworks, Collaboration, Influencing, Proactivity, Mentoring, Managing Marketers, Data Analysis, Performance Optimization, Campaign Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, collaboration skills, and technical expertise in lifecycle marketing and CRM.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Mailchimp)
• Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
• Customer journey mapping and segmentation tools (e.g., Lucidchart, Smaply, or Xtensio)

ASSUMPTION: The Lifecycle Marketing Manager will be expected to have experience with CRM software, marketing automation tools, and data analysis tools to effectively perform their role.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Progress
• Inclusion

Work Style:

• Collaborative and cross-functional
• Data-driven and performance-focused
• Innovative and customer-centric

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment, and are you comfortable working with various teams to drive alignment and strategy?
• Are you comfortable using data and performance metrics to inform your marketing strategies and optimize customer journeys?
• Do you have a strong customer focus and a passion for helping people achieve financial progress?

ASSUMPTION: OnePay values candidates who are collaborative, data-driven, and customer-focused, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the fintech industry may require the Lifecycle Marketing Manager to adapt quickly to changes and new priorities.
• Working remotely may present challenges in maintaining work-life balance and staying connected with the team.
• The competitive financial services industry may require the Lifecycle Marketing Manager to continuously innovate and stay ahead of industry trends.
• The Lifecycle Marketing Manager may face challenges in aligning cross-functional teams and driving consensus on marketing strategies.

ASSUMPTION: The Lifecycle Marketing Manager must be adaptable, proactive, and skilled in navigating complex, cross-functional environments to succeed in this role.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position offers a unique opportunity to work on a multi-product marketing strategy within a growing fintech company.
• The financial services industry presents specific challenges and opportunities compared to other industries, such as a strong focus on compliance and regulation.
• This role offers a clear career path for experienced marketing professionals looking to take on a strategic and leadership position within a growing company.

ASSUMPTION: Candidates should consider the unique aspects of this role and the financial services industry when comparing it to similar roles in other industries or companies.

📝 Sample Projects

• Developing and executing a cross-product lifecycle strategy to increase customer engagement and adoption of adjacent OnePay products
• Partnering with product-specific marketers to align messaging and campaign priorities across verticals, resulting in a cohesive and effective marketing strategy
• Optimizing lifecycle journeys for product discovery and adoption, using data analysis and performance metrics to inform decision-making

ASSUMPTION: The Lifecycle Marketing Manager will have the opportunity to work on high-impact projects that drive meaningful change in the financial services industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the Lifecycle Marketing Manager will collaborate with product-specific marketers and cross-functional teams?
• How does OnePay support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful cross-product lifecycle strategy implemented by OnePay, and what challenges were faced during its execution?
• How does OnePay measure the success of its lifecycle marketing efforts, and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in lifecycle marketing, CRM, and growth marketing, as well as your track record in multi-product marketing strategies.
• Prepare a cover letter that demonstrates your understanding of OnePay's mission and how your skills and experience align with the role's requirements.
• Be ready to discuss your experience with customer journey mapping, segmentation, and experimentation frameworks during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.