📌 Core Information
🔹 Job Title: Cross Sell Demand Gen & Field Marketing Manager
🔹 Company: Conga
🔹 Location: Remote United States, US - Broomfield Colorado, US - Indiana
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Activating Global GTM Plays and providing regional field marketing support to help sales reps achieve their pipeline and bookings goals.
- Collaborating with various teams to develop sustainable growth strategies in the AMER Enterprise region.
- Working closely with AMER Segment and Regional leadership to align marketing efforts with sales strategies.
- Leveraging data and analytics to optimize marketing efforts and drive results.
ASSUMPTION: This role requires a strong understanding of both global and regional marketing strategies, as well as the ability to collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Activate Global GTM Plays and provide regional field marketing support to help sales reps achieve their pipeline and bookings goals.
✅ Collaborate with various teams to develop sustainable growth strategies in the AMER Enterprise region.
✅ Work closely with AMER Segment and Regional leadership to align marketing efforts with sales strategies.
✅ Leverage data and analytics to optimize marketing efforts and drive results.
✅ Partner with sales leadership, business development reps, AEs, and other stakeholders to gather input and optimize marketing initiatives.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, as well as strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in B2B SaaS demand generation marketing, with a proven track record in balancing global and regional marketing strategies
Required Skills:
- Proven experience in developing integrated campaign strategies and executing a wide variety of marketing tactics to achieve aggressive pipeline generation goals
- Strong analytical skills and a good eye for data interpretation
- Excellent communication and collaboration skills, with the ability to influence without direct authority
- Advanced understanding of marketing program management systems, processes, and reporting tools
- Strong experience working with marketing automation platforms (Marketo), CRM systems (Salesforce), ABM platforms (6sense, Folloze), intent and sales tools (ZoomInfo, Sales Navigator), sales engagement tools (Outreach, Clari Groove), gifting platforms (Sendoso, Postal), and more
Preferred Skills:
- Experience marketing to the legal audience or working in the CLM software product category
- Cross-functional background in Field Marketing, Sales Enablement, ABX, Demand Generation, Product Marketing, or Field/Marketing Operations
- Innovative thinking and an ABM-first approach
ASSUMPTION: Candidates with relevant experience in B2B SaaS demand generation marketing and a strong background in marketing tools and systems are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Revenue Lifecycle Management
Company Size: 1,001-5,000 employees (medium to large-sized company)
Founded: 2006 (19 years ago)
Company Description:
- Conga, the Revenue Company, is the pioneer and market leader in Revenue Lifecycle Management
- Our platform helps companies accelerate the end-to-end revenue lifecycle and achieve a Revenue Advantage
- Conga brings Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities together on a single open platform that works with any ERP, any CRM, and any Cloud
Company Specialties:
- Document Generation & Report-based Documents for Salesforce
- Data Management for Salesforce
- Contract Lifecycle Management
- Revenue Operations
- Commercial Operations
- eSignature
- Process Automation
- Revenue Lifecycle Management
- CPQ
- and Document Generation
Company Website: http://www.conga.com
ASSUMPTION: Conga is a well-established company in the Revenue Lifecycle Management industry, with a strong focus on helping businesses accelerate their revenue growth.
📊 Role Analysis
Career Level: Mid-Senior level (4-6 years of experience in B2B SaaS demand generation marketing)
Reporting Structure: Reports to the Sr. Manager, Cross-sell Demand Generation & Field Marketing, who is a sub-function of a global Demand Generation team sitting under the marketing organization
Work Arrangement: Remote OK, with flexibility for remote work
Growth Opportunities:
- Potential to grow within the marketing organization or take on additional responsibilities as the company continues to expand
- Opportunities to work on high-impact projects and drive results for the company
- Access to professional development opportunities and resources
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote work with occasional on-site meetings)
Office Location(s): Broomfield, Colorado; Indianapolis, Indiana
Geographic Context:
- Broomfield, Colorado: A suburb of Denver, with a mix of urban and rural environments, offering a high quality of life and a strong job market
- Indianapolis, Indiana: The capital and most populous city in Indiana, with a diverse economy and a growing tech industry
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to work remotely while also having the opportunity to collaborate and connect with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and/or team members
- Final interview with the Sr. Manager, Cross-sell Demand Generation & Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Experience with marketing tools and systems
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing tools and systems, as well as your approach to data analysis and interpretation
- Demonstrate your ability to think strategically and solve problems creatively
- Showcase your strong communication and collaboration skills, as well as your ability to work effectively with cross-functional teams
ATS Keywords: B2B SaaS demand generation marketing, integrated campaign strategies, data interpretation, marketing automation platforms, CRM systems, ABM platforms, sales tools, sales engagement tools, gifting platforms, innovative thinking, ABM-first approach
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis and interpretation skills, communication and collaboration skills, experience with marketing tools and systems, and alignment with company values and culture.
🛠️ Tools & Technologies
- Marketing automation platforms (Marketo)
- CRM systems (Salesforce)
- ABM platforms (6sense, Folloze)
- Intent and sales tools (ZoomInfo, Sales Navigator)
- Sales engagement tools (Outreach, Clari Groove)
- Gifting platforms (Sendoso, Postal)
- Other marketing tools and systems as needed
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize marketing efforts
Self-Assessment Questions:
- How do you approach balancing global and regional marketing strategies, and how have you demonstrated this in previous roles?
- How do you use data to inform your marketing strategies and optimize your efforts?
- How do you collaborate effectively with cross-functional teams, and how have you demonstrated this in previous roles?
ASSUMPTION: Conga values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a strong work ethic and a commitment to driving results.
⚠️ Potential Challenges
- Balancing global and regional marketing strategies may require significant time and effort to coordinate with various teams and stakeholders
- Working with a wide range of marketing tools and systems may require a steep learning curve and ongoing training
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The hybrid work environment may present challenges for candidates who prefer to work exclusively on-site or remotely
ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced and dynamic work environment, as well as the need to balance global and regional marketing strategies and work effectively with a wide range of marketing tools and systems.
📈 Similar Roles Comparison
- This role is unique in its focus on activating Global GTM Plays and providing regional field marketing support to help sales reps achieve their pipeline and bookings goals
- Compared to other demand generation marketing roles, this role places a greater emphasis on collaboration with cross-functional teams and a strong focus on data analysis and interpretation
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and make a meaningful impact on the company's success
ASSUMPTION: This role is unique in its focus on activating Global GTM Plays and providing regional field marketing support, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing an integrated campaign strategy to drive pipeline generation and achieve aggressive goals in a specific region or vertical
- Analyzing campaign performance data to identify trends, optimize marketing efforts, and improve results over time
- Collaborating with cross-functional teams to gather input and optimize marketing initiatives based on regional needs and goals
ASSUMPTION: The specific projects required for this role may vary depending on the company's current priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how is this role expected to contribute to those metrics?
- What is the company's approach to ABM, and how does this role fit into that strategy?
- How does the company support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: The key questions to ask during the interview for this role should focus on the company's approach to growth and development, the role's priorities and expectations, the company's approach to ABM, and work-life balance for remote employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching the company and practicing your responses to common interview questions
- Follow up with the recruiter after your interviews to express your interest in the role and ask any remaining questions
- If you are offered the position, consider negotiating your salary and benefits package before accepting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
