📌 Core Information
🔹 Job Title: Customer Advocacy Marketing Manager
🔹 Company: Reputation
🔹 Location: Scottsdale, AZ (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and nurturing customer advocates, case studies, and other touch-points to amplify customer voice and drive brand loyalty.
- Executing a comprehensive strategy encompassing customer references, content creation, speaking opportunities, awards programs, and user community engagement.
- Collaborating with cross-functional teams to align on advocacy initiatives and maximize program impact.
- Tracking and reporting on program performance to demonstrate value to the organization.
ASSUMPTION: This role requires a strategic thinker with a passion for customer engagement and storytelling, as well as strong communication, interpersonal, and project management skills.
📋 Key Responsibilities
✅ Oversee the customer reference program, identifying, recruiting, and nurturing customer advocates.
✅ Create compelling customer success stories, case studies, testimonials, and other advocacy content across various formats (written, video, etc.).
✅ Identify and secure customer speakers for webinars, conferences, and other events, providing them with necessary support and resources.
✅ Design and execute a customer awards and recognition program to celebrate customer achievements and foster a sense of community.
✅ Partner with the customer education team to develop and manage a thriving online user community, facilitating peer-to-peer interaction and knowledge sharing, including review solicitation and responding on sites like G2.
✅ Collaborate with sales, marketing, product, and customer success teams to align on advocacy initiatives and maximize program impact.
✅ Track and report on program performance, demonstrating the value of customer advocacy to the organization.
✅ Stay up-to-date on industry best practices and emerging trends in customer advocacy marketing.
ASSUMPTION: This role involves a mix of strategic planning, content creation, event management, and community building, requiring strong organizational skills and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of experience in B2B marketing or customer success, with a focus on customer advocacy, customer marketing, or related areas.
Required Skills:
- Proven ability to build and manage successful customer advocacy programs from scratch.
- Experience in developing and executing customer-focused content such as case studies, testimonials, and videos.
- Strong understanding of customer engagement strategies and best practices.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and collaboratively, with strong project management and organizational skills.
- Data-driven mindset with experience in tracking and reporting on program performance.
Preferred Skills:
- Experience with customer advocacy software or tools.
- Familiarity with CRM systems (e.g., Salesforce).
- Knowledge of the software development industry.
ASSUMPTION: Candidates with a proven track record in customer advocacy marketing and a strong understanding of customer engagement strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the software development industry)
Benefits:
- Flexible PTO for salary-paid employees
- Hourly employees accrue PTO based on tenure and receive 5 sick days annually, available day 1
- 10 paid company holidays
- 4 company-paid "Recharge Days," which are wellness days off for the entire company
- Health, dental, and vision insurance
- 401k
- Paid parental leave for all eligible employees as of day 1 of employment
- Employer-paid short and long-term disability and life insurance
- Employee Assistance Program (EAP)
- Access to a wide variety of unique perks and apps
Working Hours: Full-time (40 hours per week), with flexible working arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the software development industry. Actual compensation may vary based on factors such as skills, experience, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Online Reputation Management and Customer Experience Management Software
Company Size: Medium (501-1,000 employees) - Reputation offers a collaborative and dynamic work environment with opportunities for career growth and development.
Founded: 2013 - Reputation has been growing steadily since its founding and has achieved substantial annual recurring revenue from Global Fortune 1000 companies.
Company Description:
- Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere.
- The company's AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on and improve their online reputations.
- Reputation has achieved recognition as an Inc. Power Partner and has been officially Certified™ as a Great Place to Work.
Company Specialties:
- Online Reputation Management
- SEO
- Analysis & Reporting
- Facebook Advertising
- Social Media
- Location-Based Marketing
- Customer Experience
- Social Media Monitoring
- Reputation Management
- Saas
- Customer Experience Management Software
- Online Reviews
- Surveys
- Insights
- Reputation
- Data Analytics
- CXM
- NPS
- Listings
- Salesforce Integration
Company Website: reputation.com
ASSUMPTION: Reputation's focus on customer experience and reputation management makes it an attractive employer for marketing professionals interested in these areas.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers opportunities for career growth and development within the marketing department and the company as a whole.
Reporting Structure: The Customer Advocacy Marketing Manager reports directly to the Director of Corporate Marketing and works closely with cross-functional teams, including sales, marketing, product, and customer success.
Work Arrangement: Hybrid - This role requires a mix of on-site and remote work, with a flexible work arrangement that allows for a balance between collaboration and independent work.
Growth Opportunities:
- Career progression within the marketing department, such as advancement to a senior marketing role or management position.
- Expansion into related areas, such as product marketing or content strategy.
- Opportunities to work on high-impact projects and initiatives that drive business growth and customer success.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and customer success by developing and executing a comprehensive customer advocacy strategy.
🌍 Location & Work Environment
Office Type: Hybrid - Reputation's Scottsdale office offers a modern and collaborative work environment with state-of-the-art technology and amenities to support productivity and employee well-being.
Office Location(s): Scottsdale, AZ (with additional offices in San Ramon, CA; Liverpool, UK; Chicago, IL; and Hyderabad, IN)
Geographic Context:
- Scottsdale, AZ, is a vibrant and growing city with a strong tech industry and a high quality of life.
- The area offers a mix of urban and suburban living options, with easy access to outdoor recreation, cultural attractions, and a thriving food and entertainment scene.
- The Scottsdale office is conveniently located near major highways and public transportation, making it easily accessible for commuters.
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available to accommodate individual needs and preferences.
ASSUMPTION: Reputation's hybrid work arrangement offers employees the best of both worlds, allowing for face-to-face collaboration and interaction while also providing the flexibility to work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Director of Corporate Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer advocacy marketing experience and expertise
- Communication and interpersonal skills
- Project management and organizational skills
- Data-driven mindset and analytical skills
- Alignment with Reputation's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant customer advocacy marketing experience and skills.
- Be prepared to discuss specific customer advocacy campaigns or initiatives you've led in the past and the results you achieved.
- Demonstrate your understanding of Reputation's business and the customer advocacy marketing landscape.
- Showcase your ability to work collaboratively and manage multiple projects and priorities.
ATS Keywords: Customer Advocacy, Marketing Manager, B2B Marketing, Customer Engagement, Content Creation, Project Management, Data-Driven Marketing
ASSUMPTION: Reputation's interview process is designed to assess candidates' skills and cultural fit, with a focus on customer advocacy marketing experience and expertise.
🛠️ Tools & Technologies
- Customer relationship management (CRM) software (e.g., Salesforce)
- Customer advocacy software or tools (e.g., G2, TrustRadius)
- Content creation and management platforms (e.g., WordPress, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant customer advocacy marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- How do you approach building and maintaining customer relationships in a B2B context?
- Can you provide an example of a successful customer advocacy campaign you've led, and what made it successful?
- How do you prioritize and manage multiple projects and priorities in a dynamic work environment?
ASSUMPTION: Reputation values candidates who are passionate about customer engagement, results-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing customer expectations and ensuring alignment with Reputation's brand and values.
- Balancing the need for customer advocacy with the demands of a fast-paced, dynamic work environment.
- Navigating the complexities of a hybrid work arrangement and maintaining productivity and collaboration.
- Keeping up with industry best practices and emerging trends in customer advocacy marketing.
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a deep understanding of Reputation's business and the customer advocacy marketing landscape.
📈 Similar Roles Comparison
- Customer Advocacy Marketing Manager vs. Customer Success Manager - Both roles focus on customer engagement and satisfaction, but the Customer Advocacy Marketing Manager role is more focused on external-facing customer advocacy initiatives, while the Customer Success Manager role is more focused on internal customer satisfaction and retention.
- Customer Advocacy Marketing Manager vs. Content Marketing Manager - Both roles involve content creation and management, but the Customer Advocacy Marketing Manager role is more focused on customer-generated content and customer success stories, while the Content Marketing Manager role is more focused on brand messaging and thought leadership content.
- Customer Advocacy Marketing Manager vs. Marketing Manager - Both roles involve strategic marketing planning and execution, but the Customer Advocacy Marketing Manager role is more focused on customer engagement and advocacy, while the Marketing Manager role is more focused on overall brand awareness and demand generation.
ASSUMPTION: Understanding the differences between these related roles is essential for candidates to identify the best fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a customer reference program, including customer identification, recruitment, and nurturing.
- Creating a comprehensive customer success story library, including case studies, testimonials, and other advocacy content across various formats.
- Designing and executing a customer awards and recognition program, including event planning, vendor management, and customer engagement.
- Managing an online user community, including peer-to-peer interaction, knowledge sharing, and review solicitation and response.
- Collaborating with cross-functional teams to develop and execute customer advocacy initiatives that drive business growth and customer success.
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Customer Advocacy Marketing Manager role and provide insight into the types of initiatives candidates can expect to work on.
❓ Key Questions to Ask During Interview
- How does Reputation measure the success of its customer advocacy initiatives, and what key performance indicators (KPIs) are tracked?
- Can you describe the team structure and dynamics within the corporate marketing department, and how the Customer Advocacy Marketing Manager role fits within that structure?
- How does Reputation support the professional development and growth of its marketing team members, and what opportunities exist for career advancement within the department and the company as a whole?
- What are the biggest challenges facing the Customer Advocacy Marketing Manager role in the next 1-2 years, and how can I contribute to addressing them?
- How does Reputation approach customer engagement and advocacy in the context of the broader marketing strategy, and how does the Customer Advocacy Marketing Manager role contribute to that strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Reputation's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant customer advocacy marketing experience and skills, using the ATS keywords provided.
- Prepare for your interview by researching Reputation's business, industry trends, and customer advocacy best practices.
- Practice your responses to common interview questions and be ready to discuss your relevant experience and accomplishments.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
