📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: CoStar Group
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Real Estate
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving net revenue retention through customer health promotion and churn mitigation
- Collaborating with cross-functional teams to ensure customer engagement with product offerings
- Managing customer-facing programs such as webinars, advisory boards, and community engagement
- Leveraging a metrics-driven approach to prioritize and understand adoption and success
- Partnering with product and engineering teams to translate technical product updates into customer-friendly messaging
ASSUMPTION: This role requires a strong customer marketing foundation and the ability to thrive at the intersection of storytelling, customer experience, and go-to-market execution.
📋 Key Responsibilities
✅ Internal Enablement of Customer-Facing Teams: Partner with subject matter experts, customer-facing teams, and leadership to craft messaging, build marketing materials, and train teams to deliver product value to customers.
✅ Support of Retention, Upsell & New Product Strategy: Develop marketing and sales strategies with product, account management, and customer success teams to upsell and cross-sell additional products, and execute marketing strategies to promote new product functionality and feature adoption.
✅ Management of Customer Advisory Board: Plan and execute an annual in-person CAB event, build relationships with existing and potential CAB participants, and conduct post-event follow-ups and gather feedback.
✅ Management & Delivery of 1:Many Customer Engagement Methods: Determine survey strategy, leading methods for 1:many engagement with customers, and oversee the knowledge center and lead strategy and execution of existing customer webinar series.
✅ Develop and Implement Advocacy Program per Product Line: Optimize and expand existing advocacy programs, design and implement internal processes for healthy customers to become public advocates, and enable internal teams to interface with customer advocates.
ASSUMPTION: This role requires excellent cross-functional collaboration and communication skills, a track record of commitment to prior employers, and the ability to thrive in a fast-paced, ever-evolving environment.
🎯 Required Qualifications
Education: A bachelor’s degree from an accredited, not-for-profit University or College, preferably in marketing, business, communications, or a related field.
Experience: 5-8 years of experience in B2B marketing, with a strong focus on customer marketing, product marketing, or lifecycle marketing.
Required Skills:
- Proven track record in managing campaigns (1:1, 1:Few, and 1:Many) and driving measurable results
- Demonstrated ability to leverage a metrics-driven approach to prioritize and use KPIs to understand adoption and success
- Proven success managing customer-facing programs such as webinars, advisory boards, or community engagement
- Familiarity with commonly used tools for measuring adoption and campaign success (Salesforce, Pendo, G2, Hubspot, etc.)
- Comfortable partnering with product and engineering teams to translate technical product updates into customer-friendly messaging
Preferred Skills:
- Goal-oriented and skilled in making data-driven decisions
- Strong project management skills and attention to detail
- Passion for building customer relationships and driving growth through advocacy and education
- Thrive in a fast-paced, ever-evolving environment, with the ability to manage multiple projects simultaneously while delivering high-quality results
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's location.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Customer Marketing Manager in the Real Estate industry with 5-10 years of experience in Atlanta, GA)
Benefits:
- Comprehensive healthcare coverage
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: 5,001-10,000 employees. As a large company, CoStar Group offers a wide range of opportunities for career growth and development.
Founded: 1986. CoStar Group was founded with a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
Company Description:
- CoStar Group is dedicated to transforming the real estate industry through innovative technology and comprehensive market intelligence.
- The company's major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace.
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: As a large, established company, CoStar Group offers a stable work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position within the company's marketing department.
Reporting Structure: The Senior Customer Marketing Manager will report directly to the Head of Marketing or a similar role within the company.
Work Arrangement: This role is on-site, with the option for occasional remote work as needed. The position is based in Atlanta, Georgia, with the option to work in New Jersey.
Growth Opportunities:
- As a senior-level role, there may be opportunities for advancement to a director or vice president level position within the marketing department or other departments within the company.
- The company's large size and diverse range of brands offer numerous opportunities for career growth and development.
- The role's focus on customer engagement and advocacy provides ample opportunities for learning and growth in the field of customer marketing.
ASSUMPTION: As a large company with a wide range of brands and departments, CoStar Group offers numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: CoStar Group's Atlanta office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 3438 Peachtree Rd NE, Suite 1500, Atlanta, Georgia 30326, US
Geographic Context:
- Atlanta is the capital and most populous city of the state of Georgia, with a population of over 500,000 people.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues.
- Atlanta is also a major hub for business and industry, with a diverse range of industries represented in the city, including real estate, finance, and technology.
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. The company offers flexibility for occasional remote work as needed.
ASSUMPTION: As a large company with multiple locations, CoStar Group offers a diverse and inclusive work environment that caters to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager or a member of the HR team
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Customer marketing experience and expertise
- Ability to collaborate effectively with cross-functional teams
- Problem-solving skills and ability to think strategically
- Communication and presentation skills
- Technical proficiency with relevant marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant customer marketing experience and skills
- Prepare examples of your past customer marketing campaigns and their results to discuss during the interview
- Research the company and its products to demonstrate your understanding of the role and the company's mission
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Customer Marketing, Product Marketing, Lifecycle Marketing, Campaign Management, Metrics-Driven Approach, Customer Engagement, Webinars, Advisory Boards, Community Engagement, Cross-Functional Collaboration, Project Management, Data-Driven Decisions, Customer Relationships, Growth Advocacy, Content Strategy, Technical Messaging
ASSUMPTION: As a large company with a structured interview process, CoStar Group places a strong emphasis on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Salesforce
- Pendo
- G2
- Hubspot
- Microsoft Office Suite
- Google Workspace
- Zoom
ASSUMPTION: As a large company with multiple brands and departments, CoStar Group uses a wide range of tools and technologies to support its operations and workflows.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Customer Focus
Work Style:
- CoStar Group values a collaborative and inclusive work environment that fosters creativity and innovation
- The company encourages employees to take ownership of their work and contribute to the company's overall success
- CoStar Group offers a flexible and supportive work environment that caters to the diverse needs of its employees
Self-Assessment Questions:
- Do you thrive in a collaborative and inclusive work environment that fosters creativity and innovation?
- Are you comfortable taking ownership of your work and contributing to the company's overall success?
- Do you prefer a flexible and supportive work environment that caters to the diverse needs of its employees?
ASSUMPTION: As a large company with a diverse range of brands and departments, CoStar Group values a collaborative and inclusive work environment that fosters creativity and innovation.
⚠️ Potential Challenges
- The role may require occasional travel to attend customer events, conferences, or meetings with remote team members
- The role may involve working with a diverse range of stakeholders, including customers, internal teams, and external partners, which can present unique challenges and require strong communication and collaboration skills
- The role may require working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some individuals
- The role may require working with a large volume of data and information, which can be overwhelming for some individuals
ASSUMPTION: As a large company with a diverse range of brands and departments, CoStar Group offers numerous opportunities for career growth and development, but also presents unique challenges and demands.
📈 Similar Roles Comparison
- Compared to other senior-level customer marketing roles, this position offers a unique opportunity to lead customer marketing following a merger with a highly engaged customer base and an exciting product roadmap
- Compared to other roles in the real estate industry, this position offers a unique opportunity to work with a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology
- Compared to other roles in the marketing department, this position offers a unique opportunity to work with a wide range of brands and departments within the company
ASSUMPTION: As a large company with a diverse range of brands and departments, CoStar Group offers numerous opportunities for career growth and development, but also presents unique challenges and demands compared to other roles in the industry or within the company.
📝 Sample Projects
- Developing and executing a customer engagement campaign to promote a new product feature or update
- Planning and executing an annual in-person customer advisory board event
- Creating and distributing customer-friendly messaging and content to support product launches or updates
- Managing and growing an advocacy program to promote customer engagement and advocacy
- Conducting customer surveys and analyzing results to inform product development and marketing strategies
ASSUMPTION: As a senior-level role within the marketing department, this position offers numerous opportunities for learning and growth in the field of customer marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company and its brands?
- What are the key challenges and opportunities facing the customer marketing team and the company as a whole?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: As a large company with a structured interview process, CoStar Group places a strong emphasis on finding the best fit for the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant customer marketing experience and skills
- Prepare examples of your past customer marketing campaigns and their results to discuss during the interview
- Research the company and its products to demonstrate your understanding of the role and the company's mission
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
