📌 Core Information
🔹 Job Title: Customer Marketing Activation Manager
🔹 Company: Essity
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full-Time, Temporary (12 months)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Vilnius, Lithuania)
🚀 Job Overview
Key aspects of this role include:
- Activating the Tork brand with main distributors and field sales teams
- Driving marketing activities with a robust ROI model
- Managing local country marketing plans, including localization and implementation
- Collaborating across sales, marketing, and supply matrix for profitable growth
- Working with ecommerce and digital marketing tools to track activity impact
ASSUMPTION: This role requires a high degree of customer focus and sales experience, with a strong emphasis on driving growth through distributor partnerships.
📋 Key Responsibilities
✅ Maintain strong relations with distributor marketing teams and activate annual customer marketing plans
✅ Manage local A&P budget, support brand campaigns, and manage local events
✅ Work with ecommerce and sales to implement digital growth strategy with distributors
✅ Collaborate across sales, marketing, and supply matrix for trainings, communication, conferences, and sponsorships
ASSUMPTION: This role involves frequent launches and campaigns, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: University Degree or equivalent
Experience: 3+ years in product or marketing management, ideally in a B2B context
Required Skills:
- Customer focus with a passion for selling the Tork brand
- Ability to build deep product knowledge and handle complexity
- Proactive with a strong drive for results and ability to influence others
- Ability to work with ecommerce and digital marketing tools
- Strong Lithuanian and English language written and verbal skills
Preferred Skills:
- Sales or customer-facing experience
- Experience in managing and measuring marketing plans and budgets
ASSUMPTION: While not explicitly stated, experience in the hygiene or professional hygiene industry may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research for similar roles in Lithuania)
Benefits:
- International network of marketers for expertise development
- Specific trainings in sustainability and ecommerce
- Opportunity to work with the #1 brand and superior product innovation
Working Hours: Full-time, with some international travel required (approx. 10-20 days per year)
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Lithuania. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in personal care, baby care, and professional hygiene
Company Size: 10,001+ employees (globally), with a local presence in Lithuania
Founded: 1975 (as Essity, with roots tracing back to 1849)
Company Description:
- Essity is a globally leading hygiene and health company
- Offers products and services under leading brands like Tork, TENA, and Libero
- Committed to Diversity, Equity, and Inclusion
Company Specialties:
- Personal care
- Baby care
- Incontinence care
- Feminine care
- Medical solutions
- Baby diapers
- Away from home tissue
- Consumer tissue
- Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's global presence and leading brands provide applicants with opportunities for international exposure and career growth.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and international exposure
Reporting Structure: Reports to the Regional Customer Marketing Director within the Professional Hygiene division
Work Arrangement: On-site in Vilnius, Lithuania, with some international travel required
Growth Opportunities:
- International network of marketers for expertise development
- Specific trainings in sustainability and ecommerce
- Potential for career progression within Essity's global organization
ASSUMPTION: This role offers opportunities for professional growth and development within Essity's global organization.
🌍 Location & Work Environment
Office Type: Essity's Vilnius office is a modern, collaborative workspace
Office Location(s): Vilnius, Lithuania
Geographic Context:
- Vilnius is the capital and largest city of Lithuania
- Known for its historic Old Town, vibrant cultural scene, and growing tech industry
- Offers a high quality of life with affordable living costs
Work Schedule: Full-time, with some flexibility for remote work or hybrid arrangements (not explicitly stated)
ASSUMPTION: The work environment at Essity's Vilnius office is likely collaborative and supportive, with a focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Customer focus and sales skills
- Marketing management and planning abilities
- Adaptability and organizational skills
- Language proficiency in Lithuanian and English
Application Tips:
- Highlight relevant marketing management and sales experience
- Demonstrate strong language skills in Lithuanian and English
- Showcase adaptability and organizational skills in cover letter
ATS Keywords: Customer Marketing, Activation, Distributor, Sales, Marketing Planning, ROI, Localization, Brand Campaigns, Ecommerce, Digital Marketing
ASSUMPTION: Essity's application process is likely competitive, with a focus on assessing customer focus, marketing management skills, and language proficiency.
🛠️ Tools & Technologies
- CRM (Customer Relationship Management) software
- Marketing automation tools
- Project management software
- Microsoft Office Suite
ASSUMPTION: Essity provides the necessary tools and technologies for this role, with a focus on marketing automation and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Sustainable
- Collaborative
Work Style:
- Customer-focused and sales-driven
- Adaptable and organized
- Proactive and results-oriented
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a strong passion for selling and driving customer growth?
- Are you adaptable and organized, with the ability to manage multiple projects and campaigns?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Essity values employees who are customer-focused, adaptable, proactive, and collaborative, with a strong drive for results.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously
- Working with international teams and stakeholders
- Adapting to frequent launches and changes in the market
- Meeting and exceeding sales targets and KPIs
ASSUMPTION: This role presents challenges related to adaptability, organization, and sales performance, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on distributor partnerships and sales
- Requires strong language skills in Lithuanian and English, with a preference for local market knowledge
- Offers opportunities for international exposure and career growth within Essity's global organization
ASSUMPTION: This role is unique in its focus on distributor partnerships and sales, requiring strong language skills and offering international exposure and career growth opportunities.
📝 Sample Projects
- Developing and executing a local marketing plan for a new product launch
- Managing a brand campaign with distributors and field sales teams
- Implementing a digital growth strategy with selected distributors to improve shopability and visibility
ASSUMPTION: These sample projects reflect the role's focus on marketing planning, brand campaigns, and digital growth strategies with distributors.
❓ Key Questions to Ask During Interview
- How does this role fit into Essity's global marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Essity support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Essity measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These interview questions focus on understanding the role's strategic importance, priorities, growth opportunities, challenges, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing management and sales experience
- Prepare for interview questions related to customer focus, marketing management, and language proficiency
- Follow up with the hiring manager one week after submission, if no response is received
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
