Customer Engagement Manager (Marketing Manager) - Diabetes

📌 Core Information

🔹 Job Title: Customer Engagement Manager (Marketing Manager) - Diabetes

🔹 Company: Sanofi

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (20% remote, 80% on-site)

🚀 Job Overview

Key aspects of this role include:

• Contributing to the activation and amplification of the MCO franchise strategy to deliver growth in the local market.
• Collaborating cross-functionally to execute impactful marketing strategies.
• Establishing strong advocacy for the Soliqua brand.
• Launching and driving brand execution to penetrate the premix category.

ASSUMPTION: This role requires a strong cross-functional collaborative skill set and an innovative mindset to grow the brand with an unique GTM along with best in class Customer Engagement plan.

📋 Key Responsibilities

✅ Contribute to the delivery of insightful ‘go-to-market’ execution aligned to global and MCO strategy.

✅ Collaborate cross-functionally and with agency partners to deliver impactful execution, aligned to global/MCO strategy.

✅ Contribute to a deep understanding of HCPs and patients along the experience journey and supports the amplification of relevant omni channel assets to deliver memorable ‘go-to-market’ execution locally.

✅ Closely coordinate and work with MCO marketing to define brand strategies and communications plans.

✅ Achieve sales and profit objectives for assigned brands.

✅ Activate MCO strategies at country level based on local needs and dynamics.

✅ Localize relevant materials making sure they adhere to country regulations.

✅ Foster a performance and purpose-driven culture, with greater impact for Patients and HCPs.

✅ Collaborate with the sales team to develop and execute effectively the marketing plans.

✅ Collaborate proactively and transparently with all internal stakeholders.

✅ Implement a holistic strategic customer engagement plan aligned with MCO with the adequate multichannel-engagement strategy.

✅ Demonstrate a thorough understanding of the marketplace and ensure that all relevant staff is made aware of any changes which may impact on the business.

✅ Attend to administrative matters in an accurate, timely and audit-compliant manner.

✅ Create a culture that fosters effective communication within and across teams, divisions, departments.

✅ Understand and adhere to companies’ procedures and policies by self and team members.

✅ Ensure all marketing activities comply with relevant Acts, Regulations, Pharma code of conduct and ethical standards.

✅ Work with the training department to come up with the right learning and development strategy based on the business needs.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of marketing strategies.

🎯 Required Qualifications

Education: Graduate degree in Science/Pharmacy, preferably with a management qualification

Experience: Minimum 5 years of successful experience in marketing/brand management

Required Skills:

• Brand Management
• Market Planning, Insighting, Analysis
• Interpersonal and Communication Skills
• Results Orientation
• Accountability
• Analytical Thinking
• Business Acumen
• Planning and Organizing
• Strategic Focus
• Collaboration
• Customer Commitment
• Change Management
• Integrity

Preferred Skills:

• Entrepreneurial Spirit

ASSUMPTION: While not explicitly stated, proficiency in the local language (along with English) is likely required for this role due to the need to localize marketing materials and collaborate with local teams.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the pharmaceutical industry in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time, 40 hours per week (with 20% remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global biopharmaceutical company focused on human health. It operates in seven main therapeutic areas: cardiovascular, diabetes, central nervous system, internal medicine, oncology, immunology, and vaccines.

Company Size: Sanofi is a large corporation with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for career growth.

Founded: Sanofi was founded in 1973 through the merger of several French pharmaceutical companies.

Company Description:

• Sanofi is dedicated to the research, development, production, and marketing of pharmaceutical products.
• It is committed to making a difference in people's lives through its innovative medicines, vaccines, and consumer health products.
• Sanofi aims to transform scientific innovation into healthcare solutions for patients worldwide.

Company Specialties:

• Pharmaceutical manufacturing
• Biotechnology
• Clinical research
• Marketing and sales

Company Website: sanofi.com

ASSUMPTION: Sanofi's large size and global presence offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with the potential for growth into senior management positions within the marketing department or other areas of the business.

Reporting Structure: The Customer Engagement Manager reports directly to the Head of Sales & Customer Engagement - Diabetes and works closely with cross-functional teams, including marketing, sales, medical affairs, and strategic development.

Work Arrangement: This role is hybrid, with 20% remote work and 80% on-site presence expected.

Growth Opportunities:

• Progression into senior marketing roles or other leadership positions within Sanofi.
• Expansion of responsibilities to cover additional brands or therapeutic areas.
• International assignments or secondments to gain global experience.

ASSUMPTION: Successful performance in this role could lead to increased responsibilities, promotions, or international assignments within Sanofi.

🌍 Location & Work Environment

Office Type: Sanofi's Mumbai office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Sanofi's Mumbai office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• The city is known for its vibrant culture, diverse population, and rich history.
• Mumbai offers a wide range of housing options, from modern apartments to traditional homes, and has a well-developed infrastructure.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.

ASSUMPTION: Mumbai's diverse culture and vibrant atmosphere provide an enriching work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Sanofi careers portal.
• Phone or video screening with the hiring manager or HR representative.
• In-depth interviews with cross-functional stakeholders, including marketing, sales, and medical affairs.
• Final round interviews with senior leadership.

Key Assessment Areas:

• Marketing and brand management skills.
• Cross-functional collaboration and project management abilities.
• Strategic thinking and problem-solving skills.
• Cultural fit and alignment with Sanofi's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience.
• Demonstrate your understanding of the pharmaceutical industry and the competitive landscape in India.
• Prepare examples of successful marketing campaigns or projects you have led in the past.
• Research Sanofi's mission, values, and culture to show your alignment with the company.

ATS Keywords: Marketing Manager, Brand Management, Customer Engagement, Pharmaceutical Industry, MCO, Soliqua, Premix, Cross-functional Collaboration, Strategic Planning, Launch Excellence

ASSUMPTION: Sanofi's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Responsibility
• Transparency
• Innovation
• Teamwork

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a proven track record of successful brand management and marketing campaigns in the pharmaceutical industry?
• Are you comfortable working in a cross-functional, collaborative environment and driving projects to completion?
• Do you possess strong analytical and strategic thinking skills, with the ability to translate data into actionable insights?
• Are you passionate about making a difference in people's lives through innovative healthcare solutions?

ASSUMPTION: Candidates who demonstrate a strong fit with Sanofi's values and work style, as well as a passion for improving patient outcomes, will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a matrix organization.
• Navigating a competitive and dynamic market landscape in the pharmaceutical industry.
• Balancing the need for innovation with the requirement to adhere to regulatory and compliance standards.
• Adapting to a hybrid work environment and managing remote team members.

ASSUMPTION: Successful candidates will possess strong project management, stakeholder engagement, and adaptability skills to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager position in the pharmaceutical industry, with a focus on customer engagement and launch excellence.
• However, this role is unique in its focus on the premix category and the launch of Soliqua in India.
• Career progression in this role could lead to senior marketing positions or other leadership roles within Sanofi.

ASSUMPTION: While this role shares similarities with other marketing positions in the pharmaceutical industry, its unique focus on the premix category and the launch of Soliqua in India sets it apart.

📝 Sample Projects

• Developing and executing a successful launch plan for Soliqua in the premix category in India.
• Conducting market research and analysis to identify opportunities for brand growth and market penetration.
• Collaborating with cross-functional teams to create and implement innovative marketing campaigns that drive brand awareness and customer engagement.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on launch excellence, market analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current market landscape for the premix category in India and the competitive dynamics for Soliqua?
• How does this role fit into the broader marketing and sales strategy for Sanofi's diabetes portfolio in India?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured?
• How does Sanofi support the professional development and growth of its marketing talent?
• What is the expected work-life balance for this role, and how is it managed in a hybrid work environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sanofi Careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your understanding of the pharmaceutical industry and the competitive landscape in India.
• Prepare examples of successful marketing campaigns or projects you have led in the past, demonstrating your ability to drive brand awareness and customer engagement.
• Research Sanofi's mission, values, and culture to show your alignment with the company and your commitment to improving patient outcomes.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.