Customer Growth Marketing Manager

📌 Core Information

🔹 Job Title: Customer Growth Marketing Manager

🔹 Company: Tecsys Inc.

🔹 Location: Remote (Canada)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing programs for customer growth and retention
• Designing and executing account-based marketing (ABM) campaigns
• Driving multi-channel customer campaigns across various touchpoints
• Collaborating with cross-functional teams to align marketing efforts with sales and customer success initiatives
• Analyzing campaign performance and optimizing tactics based on data insights

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Design and execute ABM programs tailored to strategic customer segments

✅ Drive multi-channel customer campaigns to increase product adoption and share of wallet

✅ Personalize messaging and tactics based on customer verticals, use cases, personas, and lifecycle stage

✅ Collaborate with sales and customer success teams to align on growth goals and deliver marketing support

✅ Track, measure, and optimize campaigns using KPIs like engagement rates, influenced pipeline, and account penetration

✅ Leverage martech and ABM platforms to manage targeting, orchestration, and reporting of ABM programs

✅ Manage ad hoc requests from the sales team, balancing customization with scalability

✅ Champion ABM best practices and stay current on trends, technologies, and tactics

ASSUMPTION: This role involves a high degree of multitasking and prioritization, with a need to balance both strategic planning and day-to-day campaign execution.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or customer lifecycle campaigns.

Required Skills:

• Proven success running ABM campaigns that generate pipeline and drive expansion in existing accounts
• Experience with martech and ABM tools (e.g., HubSpot, CRM, 6sense, LinkedIn Campaign Manager)
• Strong data orientation and ability to analyze campaign performance
• Excellent collaboration and communication skills
• Strong project management capabilities
• Proficiency in both written and verbal English

Preferred Skills:

• Experience in the supply chain or healthcare industries
• Fluency in French

ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the nuances of targeting and messaging to Tecsys' customer base.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Tecsys offers a flexible work environment, allowing employees to work from home or in the office as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tecsys operates in the supply chain software industry, focusing on providing transformative solutions to healthcare systems, hospitals, and pharmacy businesses, as well as distributors, retailers, and 3PLs.

Company Size: Tecsys is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Tecsys was founded in 1983 and has since grown to become a global provider of supply chain solutions.

Company Description:

• Tecsys offers industry-leading services and tools to help growing organizations achieve operational greatness
• The company is committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered
• Tecsys is an equal opportunity employer and offers accommodations for applicants selected for an interview

Company Specialties:

• Warehouse Management
• Distribution Management
• Transportation Management
• Supply Management
• Financial Management
• Delivery Management
• Point-of-Use Management
• Analytics
• Business Intelligence
• Cloud
• Supply Chain Management
• Healthcare
• IDN
• Hospitals
• High-volume Distribution
• Supply Chain Platform
• Health Systems
• OMS
• Retail Order Management
• Distributed Order Management
• Retail
• 3PL
• Logistics
• SaaS
• and Software

Company Website: www.tecsys.com

ASSUMPTION: Tecsys' focus on supply chain solutions and commitment to diversity and inclusion make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative industry.

📊 Role Analysis

Career Level: This role is suited for a mid-career marketing professional with 5-10 years of experience in B2B marketing, specifically in account-based marketing and demand generation.

Reporting Structure: The Customer Growth Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, product marketing, and customer success.

Work Arrangement: This role is remote, with a requirement to be based in Canada. Tecsys offers a flexible work environment, allowing employees to work from home or in the office as needed.

Growth Opportunities:

• Potential to expand the role's scope and impact as Tecsys continues to grow and evolve
• Opportunities to work on diverse campaigns and collaborate with various teams
• Chance to develop expertise in the supply chain industry and contribute to Tecsys' success

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on Tecsys' customer growth and retention efforts while growing their career in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Tecsys offers a digital-first work environment, combined with conveniently located offices and collaborative workspaces.

Office Location(s): Tecsys has offices in Chicago, IL; Montreal, QC; Markham, ON; Glostrup, DK; Hinnerup, DK; Wakefield, England; and Laval, QC.

Geographic Context:

• Tecsys' remote work arrangement allows employees to work from anywhere in Canada, providing flexibility and work-life balance
• The company's global presence offers opportunities to work with diverse teams and customers
• Tecsys' commitment to a digital-first work environment promotes employee morale, productivity, and positive environmental impacts

Work Schedule: Full-time, 40 hours per week, with flexible work arrangements.

ASSUMPTION: Tecsys' remote work arrangement and flexible work environment cater to employees seeking a balance between work and personal life while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Collaboration and communication skills
• Problem-solving and adaptability
• Cultural fit and alignment with Tecsys' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of ABM strategies and their application to Tecsys' customer base
• Showcase your ability to analyze data and make data-driven decisions
• Prepare examples of successful ABM campaigns you've led or contributed to

ATS Keywords: Account-Based Marketing, Demand Generation, Customer Growth, Marketing Strategy, Campaign Execution, Data Analysis, Collaboration, Cross-Functional Teams, Sales Alignment, Customer Success, Performance Tracking

ASSUMPTION: Tecsys' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• HubSpot
• CRM (e.g., Salesforce or Dynamics)
• 6sense
• LinkedIn Campaign Manager
• Other martech and ABM platforms as needed

ASSUMPTION: Tecsys uses a variety of marketing technology tools to support its ABM and customer growth initiatives, and candidates should be comfortable learning and utilizing these platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Data-driven
• Adaptable
• Results-oriented
• Collaborative
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you passionate about driving customer growth and retention through innovative marketing campaigns?

ASSUMPTION: Tecsys values candidates who are aligned with their company values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong prioritization and time management skills
• Balancing customization with scalability when responding to ad hoc requests from the sales team
• Keeping up with the latest ABM trends, technologies, and best practices
• Working with a diverse customer base, requiring a deep understanding of various industries and use cases

ASSUMPTION: While Tecsys offers a dynamic and engaging work environment, candidates should be prepared to face these potential challenges and leverage their skills and experience to overcome them.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position focuses heavily on account-based marketing strategies for existing customers
• Tecsys' focus on the supply chain industry provides unique opportunities and challenges compared to other B2B marketing roles
• This role offers a blend of strategic planning and hands-on execution, with a strong emphasis on data-driven decision making

ASSUMPTION: Candidates should be aware of the unique aspects of this role compared to other marketing positions and ensure they are a good fit for Tecsys' specific needs and industry focus.

📝 Sample Projects

• Developing and executing an ABM campaign targeting high-value customers in the healthcare industry
• Analyzing customer data to identify trends and opportunities for cross-selling and upselling initiatives
• Collaborating with the sales team to create tailored marketing materials for key account opportunities

ASSUMPTION: These sample projects illustrate the types of initiatives the Customer Growth Marketing Manager may work on, highlighting the role's focus on data-driven decision making, collaboration, and customer-centric marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Tecsys support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the company's customer growth initiatives, and how can this role address them?
• How does Tecsys measure the success of its ABM campaigns, and what KPIs are most important for this role?
• What opportunities exist for collaboration with other departments, such as product marketing and customer success?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Tecsys' work environment, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful ABM campaigns you've led or contributed to
• Follow up with Tecsys' HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.