Growth Marketing Specialist - Agentic AI startup

📌 Core Information - Job Title: Growth Marketing Specialist - Agentic AI startup - Company: NinjaTech AI - Location: Vancouver, BC, Canada & Mountain View, CA, USA - Job Type: Full-time (Contract to Hire) - Category: Marketing - Date Posted: May 30, 2025 - Experience Level: 5-10 years - Remote Status: On-site 🚀 Job Overview NinjaTech AI is seeking a dynamic Growth Marketing Specialist to drive our go-to-market strategy from Seed to Series A and beyond. This role will lead key initiatives focusing on online advertising, user engagement campaigns, SEO, and content creator programs. Our ideal candidate is a high-energy, high-agency individual who thrives in a fast-paced, collaborative environment. 📋 Key Responsibilities - 🚀 Lead Generation & PLG: Develop and execute cross-channel experiments to drive lead generation, leveraging analytics to optimize performance. - 📱 Social Media: Build and manage social media communities, and run targeted experiments to boost engagement. - 🎯 Engagement Campaigns: Segment the user base, develop engagement campaigns, and execute test-and-learn strategies. - 🌐 Website Management: Oversee website development and maintenance, ensuring it reflects our brand and provides fresh, relevant content. - 🤝 Community Engagement: Support the development and implementation of community engagement strategies to foster a loyal and active user base. - 📈 Analytics: Monitor and report critical metrics. - 🔎 Competitor Analysis: Stay current with competitor and Agentic AI trends. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 5+ years in a hands-on growth marketing role within a startup, preferably in B2B SaaS or AI space. - Skills: - Proven track record in lead generation and PLG strategies. - Strong understanding of email campaigns, analytics, and customer content development. - Demonstrated ability to manage external stakeholders and build comprehensive GTM strategies. - Exceptional communication skills, both oral and written. - Data-driven mindset with strong analytical skills. - Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. 💰 Compensation & Benefits - Salary Range: $120,000 - $160,000 USD per year (based on experience and location) - Benefits: Free daily meals, competitive benefits package (not specified) - Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven culture. 📌 Applicant Insights 🔍 Company Context - Industry: AI and Machine Learning - Company Size: 11-50 employees - Founded: 2022 - Company Description: NinjaTech AI is a generative AI startup offering an all-in-one AI assistant, Ninja, which combines the best AI models and custom AI agents to empower customers to quickly complete tasks across research, writing, coding, image generation, and more. Backed by Alexa Fund and Samsung Ventures, NinjaTech AI is on track to raise Series A funding in 2025. - Company Specialties: Conversational AI, AI Agents, AI Assistant, AI Productivity 📊 Role Analysis - Career Level: Mid-Senior level role reporting directly to the VP of Product Management. - Reporting Structure: This role will lead and collaborate with cross-functional teams, including Product, Engineering, and Design. - Work Arrangement: On-site, with a fast-paced and collaborative work environment. Free daily meals are provided. 🌍 Location & Work Environment - Office Type: Modern, collaborative office spaces in Vancouver and Mountain View. - Office Location(s): 3223 Hanover St., Palo Alto, CA 94304, US (Mountain View) & 1234 Main St., Vancouver, BC, Canada (Vancouver) - Geographic Context: Both locations offer vibrant tech scenes, with Vancouver providing a lower cost of living and a more laid-back atmosphere, while Mountain View is at the heart of Silicon Valley. - Work Schedule: Flexible hours with a results-driven culture. 💼 Interview & Application Insights - Typical Process: Phone/Video screen, followed by on-site interviews with key stakeholders, including the VP of Product Management and team members. - Key Assessment Areas: Problem-solving, strategic thinking, communication skills, and cultural fit. - Application Tips: Tailor your resume and cover letter to highlight your relevant experience and skills. Showcase your understanding of the AI and marketing landscapes, and be prepared to discuss your approach to lead generation and user engagement. 🛠️ Tools & Technologies - Google Analytics - Social media platforms (AdWords, Meta, YouTube, LinkedIn, TikTok) - Email marketing platforms (not specified) - Website content management systems (not specified) 👔 Cultural Fit Considerations - Company Values: Innovation, Collaboration, Customer-centric, Data-driven, and Fun. - Work Style: Fast-paced, collaborative, results-driven, and data-informed. ⚠️ Potential Challenges - Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making. - Balancing multiple priorities and stakeholders while managing GTM initiatives end-to-end. - Navigating a competitive AI landscape and breaking through the crowded AI market. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses more on product positioning, messaging, and launch strategies, while this role concentrates on go-to-market initiatives and user engagement. - Growth Hacker: Typically focuses on rapid experimentation across marketing channels and optimizing for the best results, whereas this role requires a more strategic and long-term approach to growth. 📝 Sample Projects - Developing and executing a targeted social media campaign to increase user engagement and retention. - Launching a successful influencer partnership program to boost brand recognition and user acquisition. - Optimizing the website for improved user experience and conversions, resulting in increased monthly active usage. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing NinjaTech AI in the next 12-24 months, and how can this role address them? - How does NinjaTech AI support the growth and development of its employees? - What are the key performance indicators (KPIs) for this role, and how will success be measured? - How does NinjaTech AI approach experimentation and iteration in its growth strategies? 📌 Next Steps for Applicants - Submit your application through the provided link: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Prepare for interviews by researching NinjaTech AI, understanding the AI landscape, and thinking through your approach to lead generation and user engagement. - Follow up after your application submission, expressing your interest in the role and asking about next steps. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.