📌 Core Information
🔹 Job Title: Manager, Customer Portfolio Growth Marketing
🔹 Company: Prudential plc
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to drive penetration and repurchase among existing customers
- Enhancing customer engagement through structured and segment-led commercialization plans
- Designing and executing targeted campaigns to incentivize repurchases
- Leading strategic taskforces and collaborating with cross-functional teams to achieve business objectives
- Defining and tracking metrics to analyze data and improve customer portfolio management
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across departments to drive customer growth and retention.
📋 Key Responsibilities
✅ Formulate and implement comprehensive strategies to increase penetration and repurchase among existing customers, leveraging data insights and market trends
✅ Develop structured and segment-led commercialization plans to enhance repurchase opportunities
✅ Design and execute targeted campaigns, including exclusive promotions, product bundling, and loyalty programs to incentivize repurchases
✅ Lead strategic taskforce on projects stemming from HK customer marketing strategies, setting clear objectives, providing direction, and ensuring effective collaboration among team members
✅ Work closely with workstream leads across marketing, channels, product development, and data analytics teams to align initiatives, track progress, and ensure seamless execution
✅ Define metrics to track progress and success, and analyze data to enhance design and offer
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Degree holder in Marketing/Business or related disciplines, with a master's degree being a plus
Experience: 10+ years of working experience in customer strategy development, segment marketing, growth marketing, customer lifecycle management (preferably from a financial institution)
Required Skills:
- Proven track record of developing and executing customer strategies that increased customer loyalty, deepened share of wallet, and revenue growth
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
- Fluency in English and Cantonese (written and oral)
Preferred Skills:
- Experience working in a financial institution or related industry
- Knowledge of customer marketing strategies and best practices
ASSUMPTION: Candidates with experience in customer marketing, growth marketing, or a related field are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Based on experience and market standards for a similar role in Hong Kong)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market standards for a similar role in Hong Kong. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: Prudential has been providing familiar, trusted financial security to people for over 175 years
Company Description:
- Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa
- With access to over 4 billion people in both these regions, Prudential is investing in broadening its presence and building its leadership in the life and asset management markets
- Prudential is headquartered in Hong Kong and has dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange
Company Specialties:
- Insurance and Asset Management
Company Website: https://www.prudentialplc.com/
ASSUMPTION: Prudential's focus on growth markets and diverse customer base presents unique opportunities for employees to make an impact and grow professionally.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Head of Customer Marketing, Hong Kong
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on cross-regional projects and collaborate with international teams
- Possibility to progress to a more senior role within the organization
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in customer marketing within the financial services industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): One International Finance Centre, Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant and dynamic business environment
- The office is located in the heart of Central, Hong Kong's primary business district
- The region offers a high standard of living, with excellent dining, entertainment, and cultural attractions
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office environment is likely to be fast-paced and collaborative, with a strong focus on driving results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Customer Marketing, Hong Kong
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with Prudential's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in customer marketing or a related field
- Research Prudential's company culture and values to demonstrate your fit
ATS Keywords: Customer strategy development, segment marketing, growth marketing, customer lifecycle management, data analysis, campaign management, taskforce leadership, cross-functional collaboration
ASSUMPTION: The interview process is likely to be comprehensive and competitive, with a strong focus on assessing candidates' strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role, as they are used to manage projects, analyze data, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and diverse
- Collaborative and innovative
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on execution
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your work?
- How do you foster collaboration and innovation in a team environment?
- How do you adapt to a fast-paced and dynamic work environment?
ASSUMPTION: Candidates who align with Prudential's values and work style are likely to be successful in this role and thrive in the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a large and complex organization with a diverse customer base
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Customer Marketing Manager or Growth Marketing Manager position, but with a broader scope and more strategic focus
- In comparison to other financial services companies, Prudential offers a unique opportunity to work in a global organization with a strong presence in Asia and Africa
- Career progression in this role could lead to a more senior position within the customer marketing or broader marketing function
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a customer segmentation strategy to improve repurchase rates
- Designing and implementing a loyalty program to incentivize customer retention and engagement
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These projects are representative of the types of initiatives that a successful candidate in this role might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader customer marketing strategy for Prudential in Hong Kong?
- What are the key priorities for this role in the first 90 days?
- How does Prudential support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does this role collaborate with other departments and functions within the organization?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, priorities, and opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in customer marketing or a related field
- Research Prudential's company culture and values to demonstrate your fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
