Customer Growth Marketing Manager

📌 Core Information

🔹 Job Title: Customer Growth Marketing Manager

🔹 Company: Tecsys Inc.

🔹 Location: Nashville, Tennessee, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing programs to engage and expand the existing customer base
• Designing and executing account-based marketing (ABM) campaigns for strategic customer segments
• Driving multi-channel customer campaigns to increase product adoption and share of wallet
• Collaborating closely with sales and customer success teams to align on growth goals and deliver marketing support
• Analyzing campaign performance and optimizing tactics based on data insights

ASSUMPTION: This role requires a balance of strategic thinking and strong execution skills, with a focus on driving customer retention, cross-sell, upsell, and account-based sales initiatives.

📋 Key Responsibilities

✅ Design and execute ABM programs, developing and deploying tailored campaigns for high-value customers

✅ Drive multi-channel customer campaigns across various channels to enhance product adoption and share of wallet

✅ Personalize campaign content based on customer verticals, use cases, personas, and lifecycle stage

✅ Collaborate with sales and customer success teams to align on growth goals and deliver marketing support

✅ Track, measure, and optimize campaigns using KPIs and data insights

✅ Leverage martech and ABM platforms to manage targeting, orchestration, and reporting of ABM programs

✅ Manage ad hoc requests from the sales team, balancing customization with scalability

✅ Champion ABM best practices and stay current on trends, technologies, and tactics

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to prioritize multiple campaigns in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or customer lifecycle campaigns

Required Skills:

• Proven success running ABM campaigns that generate pipeline and drive expansion in existing accounts
• Experience with martech and ABM tools (e.g., HubSpot, CRM, 6sense, LinkedIn Campaign Manager)
• Strong data orientation and analysis skills
• Excellent collaboration and communication skills
• Strong project management capabilities
• Proficiency in written and verbal English

Preferred Skills:

• Experience in the supply chain or healthcare industries
• Familiarity with healthcare-specific marketing regulations

ASSUMPTION: While not explicitly stated, experience in the supply chain or healthcare industries may be beneficial for understanding the target audience and relevant marketing regulations.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Tecsys offers competitive compensation and benefits packages for their employees, with a focus on work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Tecsys operates in the software development industry, specializing in supply chain solutions for healthcare systems, hospitals, and pharmacy businesses, as well as distributors, retailers, and 3PLs.

Company Size: Tecsys is a mid-sized company with 501-1,000 employees, providing a collaborative work environment with opportunities for growth and innovation.

Founded: Tecsys was founded in 1983 and has since grown into a global provider of transformative supply chain solutions.

Company Description:

• Tecsys is a global provider of transformative supply chain solutions that equip growing organizations with industry-leading services and tools to achieve operational greatness.
• The company offers a digital-first work environment, combined with conveniently located offices and collaborative workspaces, providing employees with flexibility and freedom to work productively.
• Tecsys is committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered.

Company Specialties:

• Warehouse Management
• Distribution Management
• Transportation Management
• Supply Management
• Financial Management
• Delivery Management
• Point-of-Use Management
• Analytics
• Business Intelligence
• Cloud
• Supply Chain Management
• Healthcare
• IDN
• Hospitals
• High-volume Distribution
• Supply Chain Platform
• Health Systems
• OMS
• Retail Order Management
• Distributed Order Management
• Retail
• 3PL
• Logistics
• SaaS
• and Software

Company Website: http://www.tecsys.com

ASSUMPTION: Tecsys' focus on supply chain solutions and commitment to employee growth and innovation make it an attractive employer for marketing professionals seeking to expand their skills and advance their careers.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with sales, customer success, and product marketing teams.

Work Arrangement: This role offers remote work options, with a focus on a digital-first work environment combined with conveniently located offices and collaborative workspaces.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the marketing department
• Opportunities to expand skills and expertise in account-based marketing, demand generation, and customer lifecycle campaigns
• Chance to work with a diverse range of customers and industries, driving growth and expansion within the existing customer base

ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers in account-based marketing and customer lifecycle management.

🌍 Location & Work Environment

Office Type: Tecsys offers a digital-first work environment combined with conveniently located offices and collaborative workspaces.

Office Location(s): Tecsys has offices in Chicago, IL; Montreal, QC; Markham, ON; Glostrup, DK; Hinnerup, DK; Wakefield, England; and Laval, QC.

Geographic Context:

• Nashville, Tennessee, is a vibrant city with a thriving music and arts scene, offering a high quality of life and affordable cost of living compared to other major US cities.
• The remote work option allows for flexibility and work-life balance, with the opportunity to work from home or a preferred location.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Tecsys' digital-first work environment and remote work options provide employees with the flexibility and freedom to work productively in a location that suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Behavioral and situational interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and reporting
• Collaboration and communication skills
• Project management and prioritization
• Industry knowledge and understanding of customer needs

Application Tips:

• Tailor your resume and cover letter to highlight your experience in account-based marketing, demand generation, and customer lifecycle campaigns
• Demonstrate your understanding of the role and company by researching Tecsys' products, services, and industry presence
• Prepare examples of successful ABM campaigns you've executed and the results they achieved

ATS Keywords: Account-Based Marketing, Demand Generation, Customer Engagement, Data Analysis, Collaboration, Project Management, Martech Tools, Email Marketing, Digital Marketing, Paid Media, Webinars, Events, Social Media, Customer Success, Sales Alignment

ASSUMPTION: Tecsys uses Applicant Tracking Systems (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• CRM (e.g., Salesforce or Dynamics)
• 6sense
• LinkedIn Campaign Manager
• Email marketing platforms
• Project management tools (e.g., Asana, Trello)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for success in this role, as they are commonly used in account-based marketing and demand generation campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Adaptable and flexible
• Strong project management skills
• Excellent communication and collaboration skills
• Data-oriented and analytical

Self-Assessment Questions:

• Do I have a proven track record of driving customer engagement and expansion through ABM campaigns?
• Am I comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do I possess strong data analysis skills and the ability to optimize campaigns based on performance metrics?
• Am I a strong communicator and collaborator, able to work effectively with cross-functional teams?

ASSUMPTION: Tecsys values employees who are customer-focused, innovative, collaborative, accountable, and respectful, with a strong work ethic and commitment to driving results.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and balancing customization with scalability
• Keeping up with the latest trends and best practices in account-based marketing and demand generation
• Adapting to a fast-paced, dynamic work environment and responding to changing priorities
• Working with a diverse range of customers and industries, each with unique needs and preferences

ASSUMPTION: These challenges can be overcome with strong project management skills, a results-driven mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses on customer growth and expansion within the existing customer base, rather than new customer acquisition
• Tecsys' focus on the supply chain industry provides unique opportunities to work with a diverse range of customers and drive growth within specific verticals
• Career progression in this role may lead to senior marketing roles or management positions within the marketing department

ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to expand their skills and advance their careers in account-based marketing and customer lifecycle management within the supply chain industry.

📝 Sample Projects

• Developing and executing an ABM campaign for a strategic customer segment, driving engagement and expansion within the account
• Launching a multi-channel customer campaign to increase product adoption and share of wallet, leveraging email, digital, paid media, webinars, events, and social channels
• Analyzing campaign performance data and optimizing tactics based on KPIs and engagement metrics to maximize impact and ROI

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, focusing on campaign development, execution, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical ABM campaign structure and how it aligns with the company's growth goals?
• How does the marketing team collaborate with sales and customer success to ensure consistent messaging and maximize impact?
• What opportunities are there for professional development and growth within the marketing department?
• How does Tecsys support work-life balance and employee well-being, particularly for remote workers?
• Can you provide examples of successful ABM campaigns executed by the company and the results they achieved?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in account-based marketing, demand generation, and customer lifecycle campaigns
• Prepare examples of successful ABM campaigns you've executed and the results they achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.