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Customer Growth Strategy, Front Store Retail - Senior Manager

CVS Health
Full-time
On-site
Woonsocket, Rhode Island, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Customer Growth Strategy, Front Store Retail - Senior Manager

πŸ”Ή Company: CVS Health

πŸ”Ή Location: Woonsocket, Rhode Island, United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Retail, Customer Growth, Strategy

πŸ”Ή Date Posted: May 1, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (with potential flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and driving customer-led loyalty strategies for CVS Health's retail front store business.
  • Collaborating with cross-functional teams to identify and prioritize customer growth opportunities.
  • Translating priority opportunities into actionable growth plans and connecting them to budgeting and multi-year planning.
  • Working with teams to ensure robust and complete thinking, successful ideation, and enterprise support.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence cross-functional teams. The ideal candidate will have a deep understanding of customer behavior, loyalty programs, and retail trends.

πŸ“‹ Key Responsibilities

βœ… Define customer-led 3-5 year Loyalty strategy and drive annual strategic planning for loyalty programs connected to priority customer opportunities.

βœ… Identify and prioritize customer growth opportunities by partnering with cross-functional teams and analytics, leveraging opportunity frameworks, analyzing market and customer trends, and building consensus.

βœ… Build cross-functional customer growth roadmap by translating priority opportunities into growth plans, working with partners to leverage existing initiatives, exploring opportunities, and generating new ideas.

βœ… Collaborate with cross-functional teams to ensure robust and complete thinking, successful ideation, and enterprise support.

ASSUMPTION: The responsibilities listed above are essential for driving customer growth and loyalty within CVS Health's retail front store business. The ideal candidate will be comfortable working in a high-demand, performance-driven environment where priorities may shift.

🎯 Required Qualifications

Education: Bachelor's degree, or equivalent experience

Experience: 10+ years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions, influencing with and without authority, leveraging data to support strategic plans and return on investment, working with a team to prioritize work based on skills, needs, timelines, etc., engaging and inspiring a team to reach optimal business outcomes together, demonstrating intellectual curiosity and out-of-the-box thinking, thriving in a high-demand, performance-driven environment where priorities may shift, working in Retail, CPG, CRM, or similar businesses, studying broader retail trends, and having an expert understanding of loyalty programs and what inspires customers to participate meaningfully.

Required Skills:

  • Strategic planning and execution
  • Data analysis and interpretation
  • Cross-functional collaboration and teamwork
  • Market trends analysis
  • Business case development
  • Budgeting and multi-year planning
  • Customer behavior understanding
  • Ambiguity management
  • Roadmap development

Preferred Skills:

  • 1-2+ years in a post-MBA capacity in management consulting or marketing role in loyalty/retail/customer goods industry
  • Experience working in consulting for a large agency

ASSUMPTION: The required and preferred qualifications listed above are essential for success in this role. Candidates with a strong background in retail, customer growth, or related fields are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $82,940.00 - $182,549.00 per year (based on experience and qualifications)

Benefits:

  • Affordable medical plan options
  • 401(k) plan (including matching company contributions)
  • Employee stock purchase plan
  • Wellness screenings
  • Tobacco cessation and weight management programs
  • Confidential counseling and financial coaching
  • Paid time off and flexible work schedules
  • Family leave and dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits listed above are based on the information provided in the job listing. CVS Health offers a comprehensive and competitive mix of pay and benefits to support the physical, emotional, and financial wellness of its colleagues and their families.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.

Company Size: CVS Health has 10,001+ employees, making it a large enterprise with significant resources and opportunities for growth.

Founded: CVS Health was founded in 1963 and has since grown to become a publicly traded company with a strong presence in the health care industry.

Company Description:

  • CVS Health is the leading health solutions company, delivering care like no one else can.
  • They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners.
  • CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.

Company Specialties:

  • Retail
  • Pharmacy Benefits Management
  • Health Insurance
  • Health Care
  • Pharmacy
  • Care Management
  • and Primary Care

Company Website: CVSHealth.com

ASSUMPTION: CVS Health is a well-established company with a strong presence in the health care industry. This role offers the opportunity to work for a large, reputable organization with significant resources and growth potential.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports to the Lead Director of Loyalty Engagement and Growth and will have consistent exposure and engagement with Executive Director levels.

Work Arrangement: On-site, with potential flexibility for remote work (as indicated by the job listing)

Growth Opportunities:

  • Potential for career advancement within CVS Health's loyalty and retail divisions
  • Opportunity to work with and learn from experienced professionals across various teams
  • Chance to drive meaningful change and impact the company's bottom line through strategic decision-making

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work with senior leadership and drive strategic initiatives that impact the company's bottom line.

🌍 Location & Work Environment

Office Type: On-site (with potential flexibility for remote work)

Office Location(s): Woonsocket, Rhode Island, United States

Geographic Context:

  • Woonsocket is a city in Providence County, Rhode Island, with a population of approximately 41,000 people.
  • The cost of living in Woonsocket is relatively low compared to other major metropolitan areas in the United States.
  • The city offers a mix of urban and suburban living, with easy access to nearby cities such as Providence and Boston.

Work Schedule: Full-time (40 hours per week), with potential flexibility for remote work

ASSUMPTION: The work environment for this role is primarily on-site, with potential flexibility for remote work. The geographic context of Woonsocket, Rhode Island, offers a mix of urban and suburban living with a relatively low cost of living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Behavioral and situational interviews with the hiring manager and/or team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Data analysis and interpretation
  • Cross-functional collaboration and teamwork
  • Market trends analysis
  • Business case development
  • Budgeting and multi-year planning
  • Customer behavior understanding
  • Ambiguity management
  • Roadmap development

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with loyalty programs, retail trends, and customer growth strategies
  • Showcase your ability to analyze data and develop strategic plans to drive customer growth
  • Demonstrate your ability to work collaboratively with cross-functional teams

ATS Keywords: Customer Growth, Loyalty Programs, Retail Strategy, Data Analysis, Cross-Functional Collaboration, Market Trends, Business Case Development, Budgeting, Customer Behavior, Ambiguity Management, Roadmap Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and ability to work collaboratively with cross-functional teams. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, JIRA)
  • Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies listed above are commonly used in roles of this nature. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centered
  • Collaborative
  • Inclusive
  • Innovative
  • Performance-driven

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Results-focused and action-oriented
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you have a deep understanding of customer behavior and loyalty programs?
  • Are you comfortable working in a fast-paced, data-driven environment?
  • Do you thrive in a collaborative, team-oriented work culture?
  • Are you results-focused and action-oriented, with a strong desire to drive meaningful change?
  • Are you adaptable and resilient, able to thrive in a high-demand, performance-driven environment where priorities may shift?

ASSUMPTION: CVS Health values a customer-centered, collaborative, and inclusive work culture. The ideal candidate for this role will be data-driven, results-focused, and adaptable, with a deep understanding of customer behavior and loyalty programs.

⚠️ Potential Challenges

  • Working in a high-demand, performance-driven environment where priorities may shift
  • Managing multiple cross-functional teams and stakeholders
  • Keeping up with the latest retail trends and customer behavior data
  • Balancing strategic planning with day-to-day tactical execution
  • Navigating a large, complex organization with multiple layers of management

ASSUMPTION: The potential challenges listed above are common in roles of this nature. The ideal candidate will be adaptable, resilient, and comfortable working in a dynamic, fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on customer growth strategy for CVS Health's retail front store business, leveraging the company's world-class loyalty program and rich customer data.
  • Compared to other loyalty and retail roles, this position offers a unique opportunity to drive customer growth and engagement through strategic decision-making and cross-functional collaboration.
  • Career path comparison: This role offers the opportunity to grow within CVS Health's loyalty and retail divisions, with potential advancement to director or executive-level positions.

ASSUMPTION: This role is unique in its focus on customer growth strategy for CVS Health's retail front store business. Compared to similar roles in the industry, this position offers a unique opportunity to drive customer growth and engagement through strategic decision-making and cross-functional collaboration.

πŸ“ Sample Projects

  • Developing a 3-5 year loyalty strategy for CVS Health's retail front store business, including annual strategic planning and roadmap development
  • Identifying and prioritizing customer growth opportunities through market trends analysis and data-driven insights
  • Building cross-functional customer growth roadmaps, including budgeting and multi-year planning
  • Collaborating with cross-functional teams to ensure robust and complete thinking, successful ideation, and enterprise support

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the ideal candidate will be expected to lead in this role. These projects require strong strategic thinking, data analysis, and cross-functional collaboration skills.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of CVS Health's loyalty programs and how this role will contribute to their evolution?
  • How does this role collaborate with other teams and departments within CVS Health, such as Retail Analytics, Merchandising, and Retail Marketing?
  • What are the biggest challenges facing CVS Health's retail front store business, and how can this role help address them?
  • How does CVS Health support the growth and development of its employees, particularly in senior management roles?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company, and the expectations for success. Applicants should ask thoughtful, insightful questions to demonstrate their interest and engagement with the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for your interview by researching CVS Health's loyalty programs, retail trends, and customer growth strategies
  • Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.