Customer & Marcom Senior Manager

📌 Core Information

🔹 Job Title: Customer & Marcom Senior Manager

🔹 Company: Prudential plc

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer acquisition strategies
• Managing and mentoring a team of marketing professionals
• Collaborating with key stakeholders to ensure aligned objectives and outcomes
• Monitoring and optimizing marketing campaigns to achieve targeted KPIs
• Building and growing a high-performing team through effective leadership and coaching

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer behavior and marketing trends.

📋 Key Responsibilities

✅ Develop and implement customer acquisition strategies through various marketing efforts to increase customer engagement

✅ Manage and supervise the customer acquisition & marcom team to implement all marketing activities

✅ Coordinate with media team for up-to-date and effective social media and other marketing channels

✅ Build and grow a high-performing team by identifying individual strengths and supporting career aspirations

✅ Monitor and track campaign progress, proposing changes when necessary to achieve targeted goals and for key learnings

✅ Ensure effective communication of strategies and brand message across all platforms

✅ Engage and build connections with key stakeholders to align objectives and deliver expected outcomes

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to drive results and team growth.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or a related field

Experience: At least 10 years of experience working in a multi-national Customer/Marketing Department

Required Skills:

• Customer strategy (Segmentation & Proposition)
• Customer Acquisition & Marketing Strategies Development (Advance)
• Digital Marketing (Advance)
• Stakeholder Management (Advance)
• Data Analysis
• Team Management
• Campaign Monitoring
• Brand Management
• Online Marketing Tools
• Communication
• Agile Mindset
• Leadership
• Collaboration
• Adaptability

Preferred Skills:

• Fluency in English and Vietnamese

ASSUMPTION: Candidates with a strong background in marketing, proven leadership skills, and a data-driven approach to customer acquisition will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior marketing manager role in Vietnam with 10+ years of experience is VND 1,200,000,000 - VND 1,800,000,000 per year. This estimate is based on market research and may vary depending on individual qualifications and company-specific compensation structures.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities
• Performance-based bonuses

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual qualifications and company-specific compensation structures.

📌 Applicant Insights

🔍 Company Context

Industry: Prudential plc is a multinational life insurance and financial services company with a strong presence in Asia and Africa. The company offers a wide range of products and services, including life insurance, health insurance, and asset management.

Company Size: Prudential plc is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the company.

Founded: Prudential plc was founded in the United Kingdom in 1848 and has since expanded its operations globally.

Company Description:

• Prudential plc is committed to providing familiar, trusted financial security to people for over 175 years
• The company is focused on opportunities in the most exciting growth markets in Asia and Africa
• Prudential plc is headquartered in Hong Kong with dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange

Company Specialties:

• Insurance and asset management
• Life insurance
• Health insurance
• Asset management

Company Website: https://www.prudentialplc.com/

ASSUMPTION: Prudential plc is a well-established and reputable company in the financial services industry, offering a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: This role is a senior management position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Customer & Marcom Senior Manager will report directly to the Head of Customer & Marcom and oversee a team of marketing professionals.

Work Arrangement: This role is on-site, with flexible working hours and remote work options available.

Growth Opportunities:

• Advancement to a Head of Customer & Marcom role or similar senior leadership position
• Expansion of responsibilities to include additional regions or product lines
• Development of skills and expertise in areas such as data analysis, digital marketing, or stakeholder management

ASSUMPTION: This role offers significant opportunities for career growth and development within the company, as well as the chance to make a meaningful impact on the organization's success.

🌍 Location & Work Environment

Office Type: Modern, multi-story office building with collaborative workspaces and amenities

Office Location(s): PVA | Ho Chi Minh - Phu My Hung Tower, District 7, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Ho Chi Minh City has a tropical climate with high temperatures and humidity year-round

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: The work environment at Prudential plc is collaborative, supportive, and focused on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and stakeholder management skills
• Customer acquisition and marketing expertise
• Data analysis and interpretation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research Prudential plc and the financial services industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Customer acquisition, marketing strategies, digital marketing, stakeholder management, team management, campaign monitoring, brand management, customer segmentation, online marketing tools, communication, agile mindset, leadership, collaboration, adaptability

ASSUMPTION: The interview process at Prudential plc is comprehensive and designed to assess the candidate's fit for the role and the company's culture.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Respect
• Excellence
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and agile
• Results-focused and accountable

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
• How do you approach building and maintaining strong relationships with key stakeholders?

ASSUMPTION: Candidates who align with Prudential plc's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team with diverse skills, experiences, and backgrounds
• Balancing strategic thinking with hands-on execution
• Adapting to a fast-paced and dynamic work environment
• Navigating a large, multinational organization with complex reporting structures

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in other organizations, but may have more of a focus on customer acquisition and less on brand management
• In comparison to other senior marketing roles, this position may require more hands-on execution and team management
• Career paths for this role may include advancement to a Head of Marketing or similar senior leadership position, or expansion of responsibilities to include additional regions or product lines

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other organizations, and candidates should consider their preferences and career goals when evaluating this role.

📝 Sample Projects

• Developing and implementing a customer acquisition strategy for a new product launch
• Managing a team to execute a multi-channel marketing campaign to increase brand awareness and engagement
• Analyzing campaign performance data to optimize marketing efforts and maximize ROI

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, and may vary depending on the specific needs and priorities of the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research Prudential plc and the financial services industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.