📌 Core Information
🔹 Job Title: Customer Marketing Analytics Manager
🔹 Company: Toast
🔹 Location: Chicago, IL
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing performance and customer data to drive strategic decisions
- Collaborating with cross-functional teams to identify growth opportunities
- Developing and maintaining KPI tracking and reporting
- Storytelling with data to influence marketing strategies
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively work with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and maintain reporting to track KPIs and customer marketing campaign performance
✅ Measure the performance of customer marketing programs and campaigns
✅ Uncover trends and opportunities across the customer lifecycle using data
✅ Translate findings into clear recommendations for where and how to focus efforts and size the potential impact of new marketing ideas to guide prioritization
✅ Collaborate with Finance & Analytics teams to build dashboards and attribution frameworks that support cross-functional alignment and accuracy
ASSUMPTION: This role involves a mix of independent analysis and collaborative work, requiring strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, or Business)
Experience: 3+ years of experience working with marketing analytics and customer data
Required Skills:
- Proficient with tools like Snowflake, SQL, and Excel
- Experience with data visualization tools such as Sigma, Hex, or similar
- Strong business acumen with the ability to connect data to outcomes
- Excellent communication and storytelling skills
- Self-starter with a collaborative mindset and a bias for action
Preferred Skills:
- Experience in a B2B SaaS environment
- Experience with marketing tools like Braze, Pendo, Marketo
ASSUMPTION: While a degree in a related field is preferred, relevant work experience and a strong portfolio of analytical projects may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $100,000 - $160,000 USD per year
Benefits:
- Competitive compensation and benefits programs
- Equity
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for the role's demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Chicago area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Restaurant Technology and Fintech
Company Size: 1,001-5,000 employees, offering a mix of individual and collaborative work environments
Founded: 2011, with a history of growth and innovation in the restaurant industry
Company Description:
- Empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests
- Offers an all-in-one platform, including point of sale, guest marketing, digital ordering & delivery, and payroll & HR
- Committed to creating an accessible and inclusive hiring process
Company Specialties:
- Android Software
- Point of Sale Software
- Restaurant Technology
- Fintech
- SaaS
Company Website: http://pos.toasttab.com
ASSUMPTION: Toast's focus on the restaurant industry and commitment to empowering its community sets it apart in the tech sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Director of Customer Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Chance to work on high-impact projects and influence marketing strategies
- Opportunity to learn and develop skills in a fast-growing company
ASSUMPTION: This role offers a unique blend of analytical and creative work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 333 Summer St, Boston, Massachusetts 02210, US
Geographic Context:
- Chicago, IL, offers a vibrant and diverse urban environment
- Access to public transportation and numerous amenities
- Competitive job market with opportunities for career growth
Work Schedule: Full-time, with flexibility for the role's demands and a hybrid work model that fosters in-person collaboration while valuing individual needs
ASSUMPTION: The Chicago office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role and company in more detail
- Final interview with senior leadership to evaluate the candidate's fit for the role and company
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Toast's values
- Experience with relevant tools and technologies
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and customer data
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for behavioral and situational interview questions that focus on data-driven decision-making and problem-solving
ATS Keywords: Marketing Analytics, Customer Data, SQL, Excel, Data Visualization, Business Acumen, Communication, Storytelling, Collaboration, B2B SaaS, Braze, Pendo, Marketo
ASSUMPTION: Toast's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Snowflake
- SQL
- Excel
- Sigma, Hex, or similar data visualization tools
- Braze, Pendo, Marketo (preferred)
ASSUMPTION: While proficiency in specific tools is required, Toast values candidates who are eager to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Customer-centric
- Innovation
- Integrity
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach analyzing large datasets to uncover trends and opportunities?
- Can you describe a time when you had to communicate complex data insights to non-technical stakeholders?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Toast values candidates who embody their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working with large datasets and complex tools
- Communicating data-driven insights to non-technical stakeholders
- Keeping up with the fast-paced and ever-changing restaurant industry
ASSUMPTION: These challenges can be overcome with strong project management skills, a solid understanding of relevant tools and technologies, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and interpretation
- Toast's emphasis on the restaurant industry sets it apart from other tech companies
- Career progression may involve moving into a more specialized or management role within the marketing department
ASSUMPTION: This role offers a unique blend of analytical and creative work, with ample opportunities for professional growth and development within Toast's marketing department.
📝 Sample Projects
- Analyzing customer marketing campaign performance to optimize future campaigns
- Developing and maintaining KPI tracking and reporting to monitor marketing effectiveness
- Collaborating with cross-functional teams to identify and size new marketing opportunities
ASSUMPTION: These projects are designed to showcase the candidate's analytical skills, attention to detail, and ability to work collaboratively with various teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Toast?
- Can you describe the team structure and dynamics within the customer marketing department?
- What are the most significant challenges facing the customer marketing team currently, and how can this role help address them?
- How does Toast support the professional growth and development of its employees?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping the candidate make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interviews by researching Toast's company culture and values, and practicing data-driven storytelling
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
