📌 Core Information
🔹 Job Title: Customer Marketing Associate
🔹 Company: Mimecast
🔹 Location: Lexington, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and managing a pipeline of customer references for marketing initiatives
- Collaborating with regional marketing, customer success, product, and sales teams to identify and cultivate customer stories
- Overseeing the production of customer success stories and coordinating outreach and approvals
- Creating programs to encourage customer engagement on review sites like Gartner Peer Insights, G2, and TrustRadius
- Tracking customer participation in reference activities and building scalable processes to enhance the customer success story program
ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to analyze data and use insights to make recommendations that improve outcomes.
📋 Key Responsibilities
✅ Identify key customers for engagement through analysis of company data and outreach to internal stakeholders
✅ Oversee the production of customer success stories, coordinating outreach and managing approvals, production, and promotional activity
✅ Create programs to encourage customer engagement on review sites like Gartner Peer Insights, G2, and TrustRadius
✅ Track customer participation in reference activities and build scalable processes to enhance the customer success story program
✅ Write short content to help colleagues share customer stories effectively across multiple channels
✅ Facilitate customer participation in virtual and in-person events by identifying and preparing speakers to showcase their success
✅ Set KPIs to measure engagement with customer stories and impact on deal progression, and measure performance of key outbound customer communications
ASSUMPTION: This role involves a significant amount of coordination and communication with both internal teams and external customers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in marketing in a B2B technology company, with experience in customer marketing, customer advocacy, or reference programs preferred
Required Skills:
- Exceptional communication and interpersonal skills
- Strong storytelling skills and understanding of how to translate customer outcomes into compelling marketing content
- Able to analyze data and use insights to make recommendations that improve outcomes
- Attention to detail and capable of working both independently and collaboratively
- Familiarity with CRM and marketing platforms (e.g., Salesforce, Marketo, ReferenceEdge, Gainsight or similar products) is a plus
Preferred Skills:
- Willingness to travel 10% of the time to support customers engagement at company and third-party events
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Associate role with 3-5 years of experience in the Boston, MA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with some flexibility for event support
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Associate role with 3-5 years of experience in the Boston, MA area. Actual salary may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mimecast operates in the computer and network security industry, focusing on email security, email continuity, email archiving, and cyber resilience.
Company Size: Mimecast has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mimecast was founded in 2003 and has since grown to serve over 42,000 global customers.
Company Description:
- Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform.
- The platform is purpose-built to protect organizations from the spectrum of cyber threats by integrating cutting-edge technology with human-centric pathways.
- Mimecast safeguards critical data and actively engages employees in reducing risk and enhancing productivity.
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast's focus on human risk management and cybersecurity makes it an attractive option for candidates interested in these fields.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in B2B technology marketing, customer marketing, or a related field.
Reporting Structure: The Customer Marketing Associate will report to the Vice President of Customer Marketing & Corporate Events.
Work Arrangement: This role is on-site, with a willingness to travel 10% of the time to support customers engagement at company and third-party events.
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within the company as it continues to grow and expand its offerings.
- Opportunities to work on high-impact projects and collaborate with various teams, providing exposure to different aspects of the business.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Mimecast's Lexington, MA office is a professional work environment with a collaborative and engaging culture.
Office Location(s): 191 Spring St, Lexington, Massachusetts 02421, US
Geographic Context:
- Lexington, MA is a suburban town located approximately 15 miles northwest of Boston, providing easy access to urban amenities while maintaining a residential atmosphere.
- The area offers a mix of historic and modern attractions, as well as a strong sense of community.
- Lexington is well-connected by public transportation, with several commuter rail stations serving the area.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with some flexibility for event support
ASSUMPTION: The Lexington, MA office provides a collaborative and engaging work environment, with easy access to urban amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Vice President of Customer Marketing & Corporate Events
Key Assessment Areas:
- Communication and interpersonal skills
- Storytelling abilities and understanding of customer outcomes
- Data analysis and problem-solving skills
- Attention to detail and ability to work independently and collaboratively
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, customer engagement, and data analysis skills.
- Prepare examples of successful customer marketing campaigns or projects you've worked on in the past.
- Research Mimecast's company culture and values to demonstrate your fit for the role.
ATS Keywords: Customer Marketing, Customer Advocacy, Program Management, Content Creation, Communication, Interpersonal Skills, Storytelling, Data Analysis, Attention to Detail, CRM Familiarity, Marketing Platforms, Event Support, Performance Tracking, Customer Engagement, Relationship Building, Training, Promotional Activities
ASSUMPTION: The interview process for this role will focus on assessing communication and interpersonal skills, storytelling abilities, data analysis skills, and cultural fit with Mimecast's company values.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Platforms: Marketo, ReferenceEdge, Gainsight
- Event Management Tools: Various platforms for virtual and in-person events
ASSUMPTION: Familiarity with CRM and marketing platforms is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing customer needs
Self-Assessment Questions:
- Do you have strong communication and interpersonal skills, with a proven ability to build relationships with customers and internal stakeholders?
- Are you comfortable working independently and collaboratively, with a focus on data-driven decision-making?
- Do you thrive in a dynamic and innovative work environment, with a commitment to customer-centric principles?
ASSUMPTION: Mimecast values candidates who are customer-centric, innovative, collaborative, accountable, and respectful, with a strong commitment to customer engagement and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple customer relationships and reference activities simultaneously
- Balancing the needs of internal stakeholders with those of customers
- Adapting to changing customer needs and market trends
- Meeting tight deadlines for event support and promotional activities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position places a greater emphasis on data analysis and program management, with a focus on driving customer engagement and advocacy.
- In the broader marketing landscape, this role is unique in its focus on customer advocacy and reference programs, rather than traditional marketing campaigns.
- Career progression in this role could lead to opportunities in customer success, product marketing, or other marketing specializations within the company.
ASSUMPTION: This role offers a unique opportunity for marketing professionals interested in customer advocacy and reference programs, with potential for growth and development within the company.
📝 Sample Projects
- Developing a customer referral program to drive engagement and advocacy
- Creating a customer success story campaign to showcase customer outcomes and drive marketing initiatives
- Managing customer participation in virtual and in-person events, including webinars, user conferences, and customer advisory board meetings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Customer Marketing Associate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical customer reference activities and events that this role will be responsible for managing?
- How does this role collaborate with other marketing teams, such as regional marketing and product marketing, to identify and cultivate customer stories?
- What are the key performance indicators (KPIs) used to measure the success of customer reference activities, and how are they tracked and reported?
- How does Mimecast support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mimecast Careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience, customer engagement, and data analysis skills.
- Prepare examples of successful customer marketing campaigns or projects you've worked on in the past.
- Research Mimecast's company culture and values to demonstrate your fit for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
