📌 Core Information
🔹 Job Title: Customer Marketing, Brand Campaigns Senior Analyst
🔹 Company: Salesforce
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Amplifying customer success stories across brand campaigns, global programs, social media, YouTube, executive communications, digital, and sales enablement.
- Managing internal processes to share these stories across Salesforce and drive internal amplification.
- Publishing customer stories on the Salesforce website and writing short-form content for executives and internal champions.
- Tracking engagement with customer stories and identifying opportunities for broader reach and reuse.
ASSUMPTION: This role requires a strong communicator and writer who can work cross-functionally to connect the dots between story assets and campaign needs. The ideal candidate will be passionate about driving impact through customer storytelling and thrive in a fast-moving, collaborative environment.
📋 Key Responsibilities
✅ Collaborate with brand, global campaigns, social, digital, sales enablement, and executive communications teams to amplify customer stories across internal and external channels.
✅ Publish finalized customer stories on Salesforce.com using our CMS, coordinating with content owners to ensure accurate and timely posting.
✅ Partner with the executive communications team to help build a scalable program for integrating customer stories into exec presentations, social posts, and internal moments.
✅ Write short-form content such as Slack or social posts to help executives and internal champions share recent customer stories with their teams or networks.
✅ Track engagement with customer stories and monitor who is amplifying them, where they’re being shared, and how they’re performing to identify opportunities for broader reach and reuse.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4-7 years of experience in marketing, content management, or a related field, preferably in a tech or B2B environment
Required Skills:
- Strong written and verbal communication skills
- Excellent organizational skills and ability to manage multiple tasks and deadlines in a fast-paced environment
- Strong collaboration skills and experience working cross-functionally with teams across marketing, sales, and executive communications
- Self-starter with the ability to prioritize and manage a pipeline of stories with minimal supervision
Preferred Skills:
- Experience working with content management systems (CMS), particularly in publishing or updating web content
- Familiarity with Salesforce products and tools, such as Salesforce CMS, Sales Cloud, or Marketing Cloud
- Experience with social media platforms and their use in corporate communications and marketing strategies
- Experience in executive communications or preparing content for C-suite leaders
- A creative and strategic mindset with the ability to identify new opportunities to amplify customer stories
ASSUMPTION: While the job description lists preferred skills, these are not strictly required, and candidates with a strong skillset in the required qualifications may still be considered for the role.
💰 Compensation & Benefits
Salary Range: $111,200 to $152,900 per year (based on the provided range)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, actual compensation may vary based on factors such as location, level, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise-level company)
Founded: 1999 (as a private company)
Company Description:
- Salesforce is a leading customer relationship management (CRM) platform that helps businesses connect with their customers in a whole new way.
- The company is committed to inspiring the future of business with AI+ Data + CRM and empowering employees to be Trailblazers, driving performance and career growth, and improving the state of the world.
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
Company Specialties:
- Enterprise Cloud Computing and Customer Relationship Management
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce is a well-established company in the software development industry, with a strong focus on customer relationship management and a commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Senior Analyst (mid-level to senior-level position)
Reporting Structure: This role will collaborate with multiple teams across marketing, sales, and executive communications, but the specific reporting structure is not mentioned in the job description.
Work Arrangement: Remote OK (candidates can work remotely, but the company headquarters is in San Francisco, California)
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the company
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to learning and development resources to support professional growth and skill development
ASSUMPTION: While the job description does not explicitly mention growth opportunities, working for a large company like Salesforce often presents various paths for career advancement.
🌍 Location & Work Environment
Office Type: Hybrid (candidates can work remotely, but the company has offices worldwide)
Office Location(s): San Francisco, California, United States (company headquarters)
Geographic Context:
- San Francisco is a major city in California, known for its vibrant culture, diverse neighborhoods, and tech industry.
- The city offers a mix of urban and outdoor living, with easy access to nature, arts, and entertainment.
- San Francisco has a Mediterranean climate, with mild winters and cool summers.
Work Schedule: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: Working for a company with a global presence like Salesforce may offer opportunities to collaborate with teams in different time zones and gain exposure to diverse perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or hiring manager
- Technical assessment or case study (if applicable)
- On-site or virtual interview with the team
- Final interview with the hiring manager or executive team
Key Assessment Areas:
- Communication skills and ability to convey customer success stories effectively
- Organizational skills and ability to manage multiple tasks and deadlines
- Collaboration skills and experience working cross-functionally
- Cultural fit and alignment with Salesforce's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of customer success stories you've amplified in previous roles
- Research Salesforce's company culture and values to demonstrate your fit for the organization
ATS Keywords: Customer Marketing, Brand Campaigns, Storytelling, Cross-Functional Collaboration, Marketing Communications, Sales Enablement, Executive Communications, CMS, Content Management, Social Media, Digital Marketing
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments to ensure the best fit for the candidate and the company.
🛠️ Tools & Technologies
- Salesforce CMS
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Content management systems (CMS)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Equality
- Trust
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving impact through customer storytelling
Self-Assessment Questions:
- How have you amplified customer success stories in previous roles, and what was the outcome?
- How do you stay organized and manage multiple tasks and deadlines in a fast-moving environment?
- How do you approach working cross-functionally with teams across marketing, sales, and executive communications?
ASSUMPTION: Salesforce places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams
- Adapting to changes in priorities and projects
- Working remotely and balancing work-life integration
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on amplifying customer success stories across various channels and managing internal processes for sharing these stories.
- Compared to other marketing roles, this position requires a strong focus on storytelling, collaboration, and internal communications.
- Career paths for this role may include progression to a manager or director level within marketing, or transition to other areas of the business, such as sales or product management.
ASSUMPTION: While this role is unique in its focus, it shares similarities with other marketing and communications positions in terms of required skills and career growth opportunities.
📝 Sample Projects
- Developing a comprehensive customer story amplification strategy for a major product launch
- Collaborating with the executive communications team to integrate customer stories into an executive's keynote presentation
- Managing a team of content creators to produce a series of customer success stories for a global marketing campaign
ASSUMPTION: These sample projects are based on the responsibilities and required skills listed in the job description. However, the specific projects a candidate works on may vary depending on the company's priorities and initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the most pressing challenges facing the team currently, and how can this role help address them?
- How does the company support work-life integration for remote employees?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company measure the success of customer story amplification efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of customer success stories you've amplified in previous roles
- Research Salesforce's company culture and values to demonstrate your fit for the organization
- Follow up with the recruiter or hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
