Customer Marketing Director, Enspryng

📌 Core Information

🔹 Job Title: Customer Marketing Director, Enspryng

🔹 Company: Genentech

🔹 Location: South San Francisco, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading current promotional efforts for ENSPRYNG's MS NMO indication across the NI & NRD CE organization
• Responsible for launch readiness and development of strategic plans for future line extensions, starting with the AutoInjector expected launch in Q126, MOGAD & AIE SREP in 2025 & 2026, respectively
• Serving on the ENSPRYNG Life Cycle Team (LCT) to provide US commercial perspective and influence key strategic and executional decisions in NMOSD, MOGAD, AIE, and future pipeline indications
• Working autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive customer engagement and business outcomes for ENSPRYNG.

📋 Key Responsibilities

✅ Develop and execute customer strategies, tactical planning, and marketing campaigns in collaboration with the Therapeutic Area (TA) Marketer and supported by Senior Customer Marketers

✅ Create and deliver tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights, market/competitor insights, and other data needed

✅ Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers

✅ Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact

✅ Coordinate and validate messaging of clinical and non-clinical strategy for customers

✅ Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand

✅ Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy

ASSUMPTION: This role requires a strong understanding of customer needs, market dynamics, and the ability to translate high-level brand strategy into effective customer marketing tactics.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8 years minimum work experience, with 6 years of commercial experience (sales, market access, or customer insights), and 2 years in marketing

Required Skills:

• Proven ability to articulate business problems, identify solutions, and own content development from strategy through execution
• Strong customer understanding, including developing/utilizing personas, customer journeys, and other segmentation tools
• Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
• Proven track record of creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Preferred Skills:

• MBA or other related graduate-level degree
• Progressive years of marketing experience
• People leadership experience
• Experience working in an omnichannel/digital marketing role

ASSUMPTION: Candidates with additional relevant experience and education will be preferred.

💰 Compensation & Benefits

Salary Range: $189,630 - $352,170 per year

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and paid holidays
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the job title, location, and experience level. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees

Founded: 1976, in South San Francisco, California

Company Description:

• Genentech is a leading biotechnology company that discovers, develops, manufactures, and commercializes medicines to treat patients with serious or life-threatening medical conditions.
• The company is committed to pursuing groundbreaking science to deliver transformative medical solutions to patients in need.
• Genentech is a member of the Roche Group, headquartered in Basel, Switzerland.

Company Specialties:

• Oncology
• Immunology
• Disorders of Tissue Growth and Repair
• Neuroscience and Infectious Disease
• Metabolism
• Ophthalmology

Company Website: http://www.gene.com

ASSUMPTION: Genentech's extensive resources, expertise, and commitment to innovation make it an attractive place to grow one's career in the biotechnology industry.

📊 Role Analysis

Career Level: Senior-level marketing role with significant impact on business outcomes

Reporting Structure: Reports directly to the Executive/Senior Marketing Director for ENSPRYNG

Work Arrangement: On-site, full-time position based in South San Francisco, California

Growth Opportunities:

• Potential to advance to a leadership role within the ENSPRYNG marketing team or other therapeutic areas
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within the organization.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): South San Francisco, California

Geographic Context:

• The South San Francisco Bay Area offers a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
• The area is known for its mild Mediterranean climate, with cool, wet winters and warm, dry summers
• South San Francisco is conveniently located near major highways and public transportation, with easy access to San Francisco International Airport

Work Schedule: Typical full-time work schedule, with some flexibility for remote work as needed

ASSUMPTION: The South San Francisco Bay Area offers a high quality of life, with a variety of housing options, excellent schools, and a strong job market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-depth behavioral and situational interviews with the hiring team
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Customer understanding and market research skills
• Strategic thinking and planning abilities
• Cross-functional collaboration and leadership skills
• Executive presence and communication skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the company and the ENSPRYNG product to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager after each interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Customer Marketing, ENSPRYNG, Strategic Planning, Cross-functional Collaboration, Leadership, Biotech, Healthcare, Pharmaceuticals

ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a focus on identifying candidates with strong strategic, leadership, and customer marketing skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, JIRA)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with integrity in all we do
• Innovation: We pursue groundbreaking science to deliver transformative medical solutions
• Teamwork: We collaborate and work together to achieve our goals
• Accountability: We take personal responsibility for our actions and their outcomes

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you align with Genentech's core values, and can you provide an example of how you've demonstrated each value in your past experiences?
• How do you approach working in a collaborative, cross-functional team environment, and can you describe a time when you successfully led a team to achieve a common goal?
• How do you stay up-to-date with industry trends and market dynamics, and can you share an example of how you've applied this knowledge to inform your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong fit with Genentech's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Navigating complex cross-functional relationships and stakeholder expectations
• Adapting to changes in market dynamics, customer needs, and competitive landscape
• Balancing short-term tactical needs with long-term strategic planning

ASSUMPTION: Candidates who can effectively manage competing priorities, adapt to change, and thrive in a dynamic work environment will be best suited for this role.

📈 Similar Roles Comparison

• This role is unique in its focus on the ENSPRYNG product and the NMOSD indication, but shares similarities with other customer marketing roles within the organization and the broader biotechnology industry
• Compared to other customer marketing roles, this position requires a deeper understanding of the ENSPRYNG product and its indications, as well as the specific customer needs and market dynamics of the NMOSD patient population
• Career progression in this role may involve transitioning to other therapeutic areas or leadership positions within the marketing organization

ASSUMPTION: Candidates with experience in customer marketing, particularly within the biotechnology or pharmaceuticals industries, will find this role to be a strong fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a customer engagement strategy for the ENSPRYNG AutoInjector launch in Q126
• Creating targeted marketing campaigns to raise awareness and drive adoption of ENSPRYNG among healthcare professionals treating NMOSD patients
• Collaborating with cross-functional teams to optimize the customer experience for ENSPRYNG patients and healthcare providers

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the work required in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges facing the ENSPRYNG brand, and how this role will address them?
• How does the ENSPRYNG Life Cycle Team (LCT) collaborate and make decisions, and what role will I play in influencing these processes?
• What opportunities exist for growth and development within the ENSPRYNG marketing team and the broader organization?
• How does Genentech support work-life balance for its employees, particularly in roles that require frequent travel or remote work?
• Can you provide an example of a successful customer marketing campaign for ENSPRYNG or another Genentech product, and what made it effective?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization, and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research the company and the ENSPRYNG product to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager after each interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.