📌 Core Information
🔹 Job Title: Customer Marketing Director, Enspryng
🔹 Company: Roche
🔹 Location: South San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading current promotional efforts for ENSPRYNG's MS NMO indication
- Responsible for launch readiness and development of strategic plans for future line extensions
- Serves on ENSPRYNG Life Cycle Team (LCT) to provide US commercial perspective
- Works autonomously to make decisions and act in close alignment with the full product value proposition
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep understanding of the US commercial landscape for ENSPRYNG.
📋 Key Responsibilities
✅ Leads current promotional efforts for ENSPRYNG's MS NMO indication across the NI & NRD CE organization
✅ Responsible for launch readiness and development of strategic plans for future line extensions, including AutoInjector, MOGAD, and AIE SREP
✅ Serves on ENSPRYNG Life Cycle Team (LCT) to provide US commercial perspective and influence key strategic and executional decisions in NMOSD, MOGAD, AIE, and future pipeline indications
✅ Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities
✅ Develops and executes tailored and actionable omnichannel customer engagement strategies
✅ Coordinates and validates messaging of clinical and non-clinical strategy for customers
✅ Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand
✅ Identifies and works regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8 years minimum work experience, with 6 years of commercial experience (sales, market access, or customer insights), two of which must be in marketing
Required Skills:
- Proven ability to articulate business problems, identify solutions, and own content development from strategy through execution
- Strong customer understanding, including developing/utilizing personas, customer journeys, and other segmentation tools
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
- Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Preferred Skills:
- MBA or other related graduate-level degree
- Progressive years of marketing experience
- People leadership experience
- Experience working in an omnichannel/digital marketing role
ASSUMPTION: Given the strategic nature of this role, candidates with a strong marketing background and proven leadership skills are preferred.
💰 Compensation & Benefits
Salary Range: $189,630 - $352,170 (based on the primary location of South San Francisco, CA)
Benefits:
- Discretionary annual bonus based on individual and Company performance
- Benefits detailed at the link provided below
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the primary location of South San Francisco, CA, and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees (Global leader in pharmaceuticals and diagnostics)
Founded: 1896 (as a pharmaceutical company)
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- Combines pharmaceuticals and diagnostics under one roof to lead in personalized healthcare
- Offers differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- World leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Healthcare technology
- Big data
Company Website: www.roche.com
ASSUMPTION: Roche's extensive experience and global presence provide a robust platform for career growth and development.
📊 Role Analysis
Career Level: Senior-level marketing role with significant strategic impact
Reporting Structure: Reports directly to the Executive/Senior Marketing Director and works closely with the TA Marketer(s)
Work Arrangement: On-site, full-time position based in South San Francisco, CA
Growth Opportunities:
- Potential to influence overall brand objectives and long-range goals
- Possibility to expand leadership responsibilities and team size over time
- Opportunity to gain experience in a broad range of marketing functions and customer segments
ASSUMPTION: This role offers significant growth potential for the right candidate, given Roche's size and global presence.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): South San Francisco, CA
Geographic Context:
- South San Francisco is located in the San Francisco Bay Area, known for its diverse culture, vibrant tech industry, and high cost of living
- Close proximity to San Francisco, offering easy access to urban amenities and international airport
- Mild Mediterranean climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours/week), with potential for flexible hours and remote work arrangements based on business needs and individual performance
ASSUMPTION: The on-site work arrangement may evolve over time, depending on Roche's remote work policies and the candidate's performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- Behavioral and situational interview with hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Customer understanding and segmentation expertise
- Campaign development and execution experience
- Cross-functional collaboration and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and customer-focused achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Roche's company culture and values to demonstrate cultural fit
- Be ready to discuss your understanding of the ENSPRYNG brand and its competitive landscape
ATS Keywords: Customer Marketing, Strategic Planning, Campaign Development, Cross-Functional Collaboration, Leadership, Roche, ENSPRYNG, MS NMO, AutoInjector, MOGAD, AIE, SREP
ASSUMPTION: Given the competitive nature of the pharmaceutical industry and Roche's global presence, a thorough understanding of the ENSPRYNG brand and its competitive landscape is essential for success in this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, JIRA)
- Design and creative tools (e.g., Adobe Creative Suite)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Collaboration
- Innovation
- Quality
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
- Continuously learning and improving
Self-Assessment Questions:
- How have you demonstrated a deep understanding of customer needs and preferences in previous roles?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a strategic marketing objective?
- How do you approach continuous learning and professional development in a dynamic and evolving work environment?
ASSUMPTION: Roche values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large, matrixed organization
- Keeping up with the fast-paced and evolving pharmaceutical and biotechnology industries
- Balancing strategic planning and execution in a dynamic and unpredictable business environment
- Adapting to changes in the competitive landscape and regulatory environment
- Managing a high-performing team and fostering a positive work culture in a virtual or hybrid work environment
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to navigate successfully.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this position offers a unique blend of strategic planning, cross-functional collaboration, and hands-on campaign execution
- Unlike other marketing roles, this position focuses on a specific brand (ENSPRYNG) and its indications, requiring deep product knowledge and customer understanding
- Career progression in this role may follow a path from customer marketing director to senior marketing director or other senior leadership positions within Roche
ASSUMPTION: This role offers a distinct blend of strategic and tactical responsibilities, making it an attractive opportunity for marketing professionals seeking a broad range of experiences and growth potential.
📝 Sample Projects
- Developing and executing a launch plan for ENSPRYNG's AutoInjector indication, including market research, competitive analysis, and customer segmentation
- Creating and implementing a customer engagement strategy for ENSPRYNG's MS NMO indication, leveraging omnichannel marketing tactics and customer journey mapping
- Collaborating with cross-functional teams to develop and launch a disease awareness campaign for ENSPRYNG's MOGAD indication, including patient education materials and healthcare professional outreach
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the customer marketing director role and the breadth of responsibilities required for success.
❓ Key Questions to Ask During Interview
- Can you describe the current promotional efforts for ENSPRYNG's MS NMO indication and how this role will contribute to their success?
- How does this role collaborate with other marketing teams and functions within Roche to ensure consistent and effective customer engagement strategies?
- What are the key priorities for the first 90 days in this role, and how will my performance be measured against these objectives?
- How does Roche support the professional development and growth of its marketing team members, and what opportunities exist for career advancement in this role?
- What is the expected timeline for the launch of ENSPRYNG's AutoInjector indication, and how will this impact the strategic planning and execution of marketing campaigns for the MS NMO indication?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, signaling your interest in and understanding of the role's responsibilities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and customer-focused achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Roche's company culture and values to demonstrate cultural fit
- Be ready to discuss your understanding of the ENSPRYNG brand and its competitive landscape
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
