📌 Core Information
🔹 Job Title: Customer Marketing Director, Financial Decision Maker, National Team
🔹 Company: Roche
🔹 Location: South San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and marketing campaigns tailored to Financial Decision Makers
- Collaborating with various teams to ensure alignment and effective messaging across multiple channels
- Leveraging expertise to translate high-level brand strategy into tactical planning and execution
- Creating and delivering tailored and actionable omnichannel customer engagement
- Determining critical moments/barriers in the customer journey and developing content to overcome identified barriers
ASSUMPTION: This role requires a strategic mindset, strong customer understanding, and the ability to work effectively in a matrixed environment.
📋 Key Responsibilities
✅ Develop and execute customer strategies and marketing campaigns tailored to Financial Decision Makers
✅ Collaborate with Therapeutic Area (TA) Marketers and Senior Customer Marketers to align on consistent enterprise strategies, content, execution plans, and business guidance
✅ Create and deliver tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights
✅ Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers
✅ Coordinate and validate messaging of clinical and non-clinical strategy for customers
✅ Influence the overall objectives and long-range goals for the brand by making decisions that have significant impact
✅ Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8 years minimum work experience, with 6 years of commercial experience (sales, market access, or customer insights), two of which must be in marketing
Required Skills:
- Proven ability to articulate business problems, identify solutions, and own content development from strategy through execution
- Strong customer understanding, including developing/utilizing personas, customer journeys, and other segmentation tools
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
- Experience creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience working with access segments (payers, SPs, employers, PBMs, practice managers, financial decision makers, access influencers) and the ability to translate access trends into implications for vertically integrated customers
Preferred Skills:
- MBA or other related graduate-level degree
- Progressive years of marketing experience
- People leadership experience
- Experience working in an omnichannel/digital marketing role
- In-depth knowledge of access influencers and demonstrated expertise in building and maintaining customer relationships
ASSUMPTION: Candidates with experience in omnichannel marketing and strong customer understanding will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $189,630 - $270,900 - $352,170 (based on location and experience)
Benefits:
- Discretionary annual bonus based on individual and Company performance
- Comprehensive benefits package (details available at the link provided)
Working Hours: Full-time position, standard business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees (Global leader in biotechnology, pharmaceuticals, and diagnostics)
Founded: 1896 (Headquarters in Basel, Switzerland)
Company Description:
- Global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- Leader in personalized healthcare, fitting the right treatment to each patient in the best way possible
- Truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- World leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
- Recognized as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI)
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: www.roche.com
ASSUMPTION: Roche is a global leader in the biotechnology and pharmaceuticals industries, with a strong commitment to sustainability and improving patient access to medical innovations.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth into management
Reporting Structure: Reports directly to the Executive/Senior Marketing Director and collaborates closely with Therapeutic Area (TA) Marketers
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential for advancement into management or other senior marketing roles
- possibility to work on multiple brands and therapeutic areas, gaining broad marketing experience
- Opportunity to influence the overall objectives and long-range goals for the brand
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative, innovative work environment
Office Location(s): South San Francisco, CA
Geographic Context:
- Located in the San Francisco Bay Area, with easy access to Silicon Valley and San Francisco
- Close proximity to major tech hubs, offering opportunities for collaboration and innovation
- Diverse and multicultural community, with a strong focus on sustainability and work-life balance
Work Schedule: Standard business hours, with flexibility for remote work arrangements as needed
ASSUMPTION: The South San Francisco location offers a dynamic and innovative work environment, with access to major tech hubs and a diverse, multicultural community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Customer understanding and segmentation skills
- Strategic thinking and planning abilities
- Cross-functional collaboration and project management skills
- Communication and presentation skills
- Cultural fit and alignment with Roche's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on customer understanding, strategic thinking, and cross-functional collaboration
- Research Roche's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your experience with access segments and translating access trends into implications for vertically integrated customers
ATS Keywords: Customer Marketing, Financial Decision Maker, Access Segments, Payers, Employers, PBMs, Access Influencers, Customer Strategy, Marketing Campaigns, Omnichannel Engagement, Customer Journey, Content Development, Cross-Functional Collaboration, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's customer understanding, strategic thinking, and cross-functional collaboration skills, as well as their cultural fit with Roche's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, data visualization tools, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Collaboration
- Innovation
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and insight-led
- Innovative and forward-thinking
- Customer-centric and patient-focused
- Agile and adaptable to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies and tactics align with Roche's patient-focused value proposition?
- Can you provide an example of a time when you had to adapt your marketing approach to meet changing customer needs or market conditions?
- How do you prioritize and manage multiple projects and stakeholders to ensure successful campaign execution and delivery?
ASSUMPTION: Candidates who demonstrate a strong fit with Roche's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a highly matrixed environment, requiring strong cross-functional collaboration and project management skills
- Managing multiple projects and stakeholders simultaneously, with competing priorities and deadlines
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Balancing the need for innovation with the requirement to maintain compliance with regulatory and legal guidelines
- Adapting to changes in the market, customer needs, and competitive landscape
ASSUMPTION: This role may present challenges related to working in a matrixed environment, managing multiple projects, and keeping up with industry trends and regulations.
📈 Similar Roles Comparison
- Customer Marketing Manager (Financial Services)
- Similar focus on access segments and financial decision-makers
- Differences in industry-specific context and customer needs
- Senior Marketing Manager (Healthcare)
- Overlapping responsibilities in customer strategy and marketing campaign development
- Differences in therapeutic area focus and customer base
- Director of Marketing (Biotechnology)
- Similar role in leading marketing efforts for a specific therapeutic area or brand
- Differences in organizational structure and reporting relationships
ASSUMPTION: While this role shares similarities with other marketing roles in the biotechnology and healthcare industries, it has unique aspects related to its focus on access segments and financial decision-makers.
📝 Sample Projects
- Developing a customer segmentation strategy for Financial Decision Makers, including personas, customer journeys, and market/competitor insights
- Creating a non-clinical value story for Financial Decision Makers, highlighting the competitive advantages of Roche's products and services
- Executing a multi-channel marketing campaign targeted at Financial Decision Makers, leveraging appropriate customer insights and messaging
ASSUMPTION: These sample projects illustrate the types of initiatives the Customer Marketing Director might lead, focusing on customer understanding, strategic planning, and campaign execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Roche's portfolio of products?
- What are the key priorities for this role in the first 90 days?
- How does Roche support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Roche measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's context, priorities, and expectations, as well as Roche's approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your customer understanding, strategic thinking, and cross-functional collaboration skills
- Prepare for behavioral interview questions focusing on customer understanding, strategic thinking, and cross-functional collaboration
- Research Roche's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
