Customer Marketing Director, Financial Decision Maker, National Team
Genentech
Full-time
On-site
South San Francisco, California, United States
🌟 Customer Marketing
📌 Core Information
- Job Title: Customer Marketing Director, Financial Decision Maker, National Team
- Company: Genentech
- Location: South San Francisco, CA
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 10+ years
- Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and marketing campaigns for financial decision makers.
- Collaborating with various teams to ensure alignment and effectiveness in reaching target customers.
- Leveraging customer insights and market trends to inform marketing strategies.
- Managing projects, partners, and suppliers to drive on-strategy, on-time, on-budget impact.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of customer insights and market trends.
📋 Key Responsibilities
- Strategy:
- Translate high-level brand strategy into actionable customer strategies.
- Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers.
- Coordinate and validate messaging of clinical and non-clinical strategy for customers.
- Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand.
- Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
- Content:
- Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels for the customer.
- Play a leadership role with agencies and the Promotional Review Committee (PRC) to ensure development, approval, and pull-through of compliant and effective promotional tactics.
- Execution:
- Accountable for high quality, compliant content execution across all marketing platforms, channels, and relevant customer type.
- Manage media budget, Agency of Record (AoR) spend, and oversee campaign performance through measurement and optimization.
- Partner with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
- Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes.
- Pursue continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
- People:
- Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers.
- Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
- Lead, develop and inspire a thriving Marketing Team and foster belonging within and across teams.
- Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.
ASSUMPTION: This role requires strong leadership, project management, and team-building skills to effectively manage and develop a team of Customer Marketers.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 8+ years of work experience, with 6+ years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
- Required Skills:
- Proven experience in developing and executing customer strategies and marketing campaigns.
- Strong cross-functional collaboration skills.
- Deep understanding of customer insights and market trends.
- Ability to articulate business problems, identify solutions, and own content development from strategy through execution.
- Preferred Skills:
- MBA or other related graduate level degree.
- Progressive years of Marketing experience.
- People leadership experience.
- Experience working in an omnichannel/digital marketing role.
- Strong customer understanding, including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world.
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value.
- Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
- Experience working with access segments (payers, SPs, employers, PBMs, practice managers, financial decision makers, access influencers) and the ability to translate access trends into implications for vertically integrated customers.
- Experience with pricing, contracting, distribution strategies, and proven ability to translate complex information into clear, concise, and actionable communications.
- Proven ability to partner cross-functionally and influence stakeholders in highly matrixed environments.
- Customer facing experience and the proven ability to build relationships with account decision makers to advance marketing strategies.
- In-depth knowledge of access influencers and demonstrated expertise in building and maintaining customer relationships.
ASSUMPTION: Candidates with a strong marketing background, experience in customer insights, and a proven track record of driving business outcomes are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $189,630 - $270,900 - $352,170 (based on experience, qualifications, geographic location, and other job-related factors)
- Benefits: Comprehensive benefits package, including health, dental, vision, retirement plans, and more. [View benefits details](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
- Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Company Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Their patient resource center is dedicated to getting patients and caregivers to the right resources.
- Company Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
📊 Role Analysis
- Career Level: Senior-level marketing role with team leadership responsibilities.
- Reporting Structure: Reports directly to the Executive/Senior Marketing Director and collaborates closely with TA Marketers.
- Work Arrangement: On-site, full-time position based in South San Francisco, CA.
- Growth Opportunities: Potential to advance within the marketing organization, take on broader responsibilities, or transition into other leadership roles within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or take on broader responsibilities.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment.
- Office Location: 1 DNA Way, South San Francisco, CA 94080, US.
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to outdoor activities and cultural attractions.
- Work Schedule: Standard full-time work schedule, with potential for flexible hours based on team needs and project demands.
ASSUMPTION: This role requires a candidate who is comfortable working in an on-site, corporate office environment and is able to commute to South San Francisco, CA.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site interviews with key stakeholders, including the hiring manager and potential team members.
- Key Assessment Areas: Strategic thinking, cross-functional collaboration, customer insights, and leadership skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, customer insights, and leadership skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and ability to drive business outcomes.
- Research Genentech's company culture and be prepared to discuss how your values align with the company's mission and values.
🛠️ Tools & Technologies
- Genentech's proprietary marketing platforms and tools.
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Customer relationship management (CRM) software.
- Marketing automation and analytics tools.
- Project management software.
👔 Cultural Fit Considerations
- Company Values: Innovation, patient focus, integrity, collaboration, and excellence.
- Work Style: Genentech values a fast-paced, collaborative, and innovative work environment. Employees are expected to be proactive, results-driven, and able to work effectively in a matrixed organization.
- Self-Assessment Questions:
- How do your personal values align with Genentech's company values?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal. What was the outcome?
- How do you approach continuous learning and professional development in your current role?
📈 Similar Roles Comparison
- Customer Marketing Manager, Financial Decision Maker, National Team (Competitor X): This role is similar to the one at Genentech but may have a broader scope, requiring more extensive travel and a higher level of strategic input. The company culture may be more competitive and less collaborative than Genentech's.
- Senior Marketing Manager, Financial Decision Maker, National Team (Industry Y): This role may have a more narrow focus, with a greater emphasis on tactical execution and less strategic input. The company culture may be more hierarchical and less innovative than Genentech's.
📝 Sample Projects
- Developing and executing a marketing campaign to increase brand awareness and preference among financial decision makers for a new product launch.
- Conducting customer segmentation and persona development to inform marketing strategies and improve customer engagement.
- Collaborating with cross-functional teams to create and implement a customer engagement strategy that drives business outcomes and improves customer satisfaction.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and the company's long-term goals?
- What are the most significant challenges facing the team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing organization?
- How does the company support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://careers.gene.com/us/en/job/202505-111584/Customer-Marketing-Director-Financial-Decision-Maker-National-Team).
- Tailor your resume and cover letter to highlight your marketing experience, customer insights, and leadership skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and ability to drive business outcomes.
- Research Genentech's company culture and be prepared to discuss how your values align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Customer Marketing Director, Financial Decision Maker, National Team
- Company: Genentech
- Location: South San Francisco, CA
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 10+ years
- Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer strategies and marketing campaigns for financial decision makers.
- Collaborating with various teams to ensure alignment and effectiveness in reaching target customers.
- Leveraging customer insights and market trends to inform marketing strategies.
- Managing projects, partners, and suppliers to drive on-strategy, on-time, on-budget impact.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of customer insights and market trends.
📋 Key Responsibilities
- Strategy:
- Translate high-level brand strategy into actionable customer strategies.
- Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers.
- Coordinate and validate messaging of clinical and non-clinical strategy for customers.
- Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand.
- Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
- Content:
- Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels for the customer.
- Play a leadership role with agencies and the Promotional Review Committee (PRC) to ensure development, approval, and pull-through of compliant and effective promotional tactics.
- Execution:
- Accountable for high quality, compliant content execution across all marketing platforms, channels, and relevant customer type.
- Manage media budget, Agency of Record (AoR) spend, and oversee campaign performance through measurement and optimization.
- Partner with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
- Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes.
- Pursue continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
- People:
- Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers.
- Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
- Lead, develop and inspire a thriving Marketing Team and foster belonging within and across teams.
- Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.
ASSUMPTION: This role requires strong leadership, project management, and team-building skills to effectively manage and develop a team of Customer Marketers.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 8+ years of work experience, with 6+ years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
- Required Skills:
- Proven experience in developing and executing customer strategies and marketing campaigns.
- Strong cross-functional collaboration skills.
- Deep understanding of customer insights and market trends.
- Ability to articulate business problems, identify solutions, and own content development from strategy through execution.
- Preferred Skills:
- MBA or other related graduate level degree.
- Progressive years of Marketing experience.
- People leadership experience.
- Experience working in an omnichannel/digital marketing role.
- Strong customer understanding, including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world.
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value.
- Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
- Experience working with access segments (payers, SPs, employers, PBMs, practice managers, financial decision makers, access influencers) and the ability to translate access trends into implications for vertically integrated customers.
- Experience with pricing, contracting, distribution strategies, and proven ability to translate complex information into clear, concise, and actionable communications.
- Proven ability to partner cross-functionally and influence stakeholders in highly matrixed environments.
- Customer facing experience and the proven ability to build relationships with account decision makers to advance marketing strategies.
- In-depth knowledge of access influencers and demonstrated expertise in building and maintaining customer relationships.
ASSUMPTION: Candidates with a strong marketing background, experience in customer insights, and a proven track record of driving business outcomes are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $189,630 - $270,900 - $352,170 (based on experience, qualifications, geographic location, and other job-related factors)
- Benefits: Comprehensive benefits package, including health, dental, vision, retirement plans, and more. [View benefits details](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
- Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Company Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Their patient resource center is dedicated to getting patients and caregivers to the right resources.
- Company Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
📊 Role Analysis
- Career Level: Senior-level marketing role with team leadership responsibilities.
- Reporting Structure: Reports directly to the Executive/Senior Marketing Director and collaborates closely with TA Marketers.
- Work Arrangement: On-site, full-time position based in South San Francisco, CA.
- Growth Opportunities: Potential to advance within the marketing organization, take on broader responsibilities, or transition into other leadership roles within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or take on broader responsibilities.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment.
- Office Location: 1 DNA Way, South San Francisco, CA 94080, US.
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to outdoor activities and cultural attractions.
- Work Schedule: Standard full-time work schedule, with potential for flexible hours based on team needs and project demands.
ASSUMPTION: This role requires a candidate who is comfortable working in an on-site, corporate office environment and is able to commute to South San Francisco, CA.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site interviews with key stakeholders, including the hiring manager and potential team members.
- Key Assessment Areas: Strategic thinking, cross-functional collaboration, customer insights, and leadership skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, customer insights, and leadership skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and ability to drive business outcomes.
- Research Genentech's company culture and be prepared to discuss how your values align with the company's mission and values.
🛠️ Tools & Technologies
- Genentech's proprietary marketing platforms and tools.
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Customer relationship management (CRM) software.
- Marketing automation and analytics tools.
- Project management software.
👔 Cultural Fit Considerations
- Company Values: Innovation, patient focus, integrity, collaboration, and excellence.
- Work Style: Genentech values a fast-paced, collaborative, and innovative work environment. Employees are expected to be proactive, results-driven, and able to work effectively in a matrixed organization.
- Self-Assessment Questions:
- How do your personal values align with Genentech's company values?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal. What was the outcome?
- How do you approach continuous learning and professional development in your current role?
📈 Similar Roles Comparison
- Customer Marketing Manager, Financial Decision Maker, National Team (Competitor X): This role is similar to the one at Genentech but may have a broader scope, requiring more extensive travel and a higher level of strategic input. The company culture may be more competitive and less collaborative than Genentech's.
- Senior Marketing Manager, Financial Decision Maker, National Team (Industry Y): This role may have a more narrow focus, with a greater emphasis on tactical execution and less strategic input. The company culture may be more hierarchical and less innovative than Genentech's.
📝 Sample Projects
- Developing and executing a marketing campaign to increase brand awareness and preference among financial decision makers for a new product launch.
- Conducting customer segmentation and persona development to inform marketing strategies and improve customer engagement.
- Collaborating with cross-functional teams to create and implement a customer engagement strategy that drives business outcomes and improves customer satisfaction.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and the company's long-term goals?
- What are the most significant challenges facing the team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing organization?
- How does the company support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://careers.gene.com/us/en/job/202505-111584/Customer-Marketing-Director-Financial-Decision-Maker-National-Team).
- Tailor your resume and cover letter to highlight your marketing experience, customer insights, and leadership skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and ability to drive business outcomes.
- Research Genentech's company culture and be prepared to discuss how your values align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.