Customer Marketing Director, HCP, Ophthalmology Pipeline

📌 Core Information

🔹 Job Title: Customer Marketing Director, HCP, Ophthalmology Pipeline

🔹 Company: Roche

🔹 Location: South San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating high-level brand strategy into actionable customer strategies
• Executing marketing campaigns across multiple channels and customer types
• Collaborating with various teams to ensure alignment and drive patient outcomes
• Managing media budget, Agency of Record (AoR) spend, and optimizing campaign performance
• Leading initiatives that have broader organizational impact across the 1Marketing Function

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer needs and market dynamics to drive successful marketing campaigns and achieve business outcomes.

📋 Key Responsibilities

✅ Strategy: Leverage expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)

✅ Content: Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer

✅ Execution: Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)

✅ People: Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers

✅ Additional Responsibilities: See full job description for additional responsibilities

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project leadership to ensure the successful execution of marketing campaigns and strategies.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing

Required Skills:

• Customer Understanding
• Competitive Value Creation
• Strategy Development
• Integrated Campaign Development
• Content Development & Approval
• Execution Readiness
• Delivery & Optimization Across Channels
• Measurement & Iteration
• Project & Vendor Management

Preferred Skills:

• MBA or other related graduate level degree
• Progressive years of Marketing experience
• People leadership experience
• Experience working in an omnichannel/digital marketing role
• Experience measuring success of investments and continuously improving tactics
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Inline commercialization experience in ophthalmology
• NME launch experience

ASSUMPTION: Candidates with a strong background in customer marketing, proven leadership skills, and a track record of driving successful marketing campaigns are highly desired for this role.

💰 Compensation & Benefits

Salary Range: The expected salary range for this position based on the primary location of South San Francisco, CA is $189,630 - $270,900 - $352,170. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

Benefits: A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Working Hours: Full-time position with standard business hours. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role. Actual compensation will be determined based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. They are the world’s largest biotech company and a leader in personalised healthcare.

Company Size: Roche is a large organization with over 100,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Roche was founded in 1896 and has since grown to become a global leader in healthcare.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives
• The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare
• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• personalised healthcare
• diabetes care
• genomics
• healthcare technology
• big data
• and Science

Company Website: http://www.roche.com/

ASSUMPTION: Roche's extensive global presence and broad portfolio of products and services provide a dynamic and challenging work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making.

Reporting Structure: The Customer Marketing Director reports directly to the Executive/Senior Marketing Director and works closely with the Therapeutic Area (TA) Marketer(s).

Work Arrangement: This is an on-site position based in South San Francisco, CA. Relocation assistance is not available at this time.

Growth Opportunities:

• Potential to lead and develop a team of Customer Marketers
• Opportunities to work on high-impact projects with broad organizational impact
• Career progression within the Marketing organization or across other functions within Roche

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead a team, drive strategic initiatives, and make a meaningful impact on the business.

🌍 Location & Work Environment

Office Type: Roche's South San Francisco office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 4300 Hacienda Dr, Pleasanton, CA 94588, US

Geographic Context:

• The San Francisco Bay Area is a major hub for the biotechnology and pharmaceutical industries
• The region offers a diverse range of cultural, recreational, and culinary experiences
• The cost of living in the Bay Area is higher than the national average

Work Schedule: Standard business hours with the possibility of overtime based on business needs.

ASSUMPTION: The South San Francisco office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Customer understanding and insights
• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Campaign development and execution

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Roche's business and the ophthalmology pipeline
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Be ready to discuss your approach to customer insights, strategy development, and campaign execution

ATS Keywords: Customer Marketing, HCP, Ophthalmology Pipeline, Brand Strategy, Marketing Campaigns, Customer Strategy, Marketing Execution, Team Leadership, Stakeholder Management, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and customer marketing expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Courage
• Collaboration
• Innovation
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Agile and adaptable
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you ensure that your marketing strategies and campaigns are tailored to the unique needs and preferences of your target customers?
• Can you provide an example of a time when you had to adapt your marketing approach to address a significant change in the market or customer behavior?
• How do you approach leading and developing a team of marketing professionals to drive successful campaign execution and business outcomes?

ASSUMPTION: Roche values candidates who are passionate about improving patient outcomes, committed to working collaboratively, and dedicated to driving innovative marketing solutions.

⚠️ Potential Challenges

• Managing a large portfolio of marketing campaigns and initiatives simultaneously
• Balancing short-term tactical needs with long-term strategic planning
• Working effectively with cross-functional teams and stakeholders with competing priorities
• Adapting to changes in the market, customer behavior, or business priorities
• Meeting aggressive performance metrics and KPIs

ASSUMPTION: This role presents unique challenges that require a high degree of strategic thinking, adaptability, and strong leadership skills to succeed.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Customer Marketing in other organizations, but with a focus on the ophthalmology pipeline and HCP customers
• Unlike other marketing roles, this position requires a deep understanding of the healthcare industry, customer insights, and regulatory environment specific to ophthalmology
• Career progression in this role could lead to broader marketing leadership positions within Roche or other healthcare organizations

ASSUMPTION: This role offers a unique opportunity to leverage marketing expertise in the context of the healthcare industry and ophthalmology pipeline.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new ophthalmology drug launch
• Creating and implementing a customer segmentation and targeting strategy to optimize marketing campaign performance
• Designing and executing a customer education and awareness campaign to improve patient outcomes and adherence

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the marketing initiatives required for this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• Can you describe the company's approach to cross-functional collaboration and stakeholder management?
• How does the company measure the success of its marketing campaigns and initiatives?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of innovation and continuous improvement within its marketing organization?

ASSUMPTION: Asking these questions will help you better understand the company's culture, priorities, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://roche.wd3.myworkdayjobs.com/ROG-A2O-GENE/job/South-San-Francisco/Customer-Marketing-Director--HCP--Ophthalmology-Pipeline_202505-111578-2
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Be ready to discuss your approach to customer insights, strategy development, and campaign execution
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.