Customer Marketing Director, HCP, Ophthalmology Pipeline

📌 Core Information

🔹 Job Title: Customer Marketing Director, HCP, Ophthalmology Pipeline

🔹 Company: Genentech

🔹 Location: South San Francisco, California

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer strategies and marketing campaigns
• Collaborating with cross-functional teams to ensure alignment and effectiveness
• Leveraging customer insights to create tailored and actionable omnichannel engagement
• Managing and developing a team of Customer Marketers
• Working on innovative medicines in the ophthalmology pipeline

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer marketing and the pharmaceutical industry.

📋 Key Responsibilities

✅ Translate high-level brand strategy into actionable customer strategies and tactics

✅ Develop and execute integrated marketing campaigns across multiple channels

✅ Collaborate with cross-functional teams to ensure alignment and effective delivery of marketing objectives

✅ Manage and develop a team of Customer Marketers, fostering a culture of belonging and growth

✅ Leverage customer insights to create tailored and actionable omnichannel engagement

✅ Coordinate with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment

✅ Pursue continuous professional development to stay current with innovative capabilities, platforms, or solutions

ASSUMPION: This role requires a high degree of autonomy, strong decision-making skills, and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8+ years of work experience, including 6 years in commercial roles (sales, market access, or customer insights) and 2 years in marketing

Required Skills:

• Proven ability to articulate business problems, identify solutions, and own content development from strategy through execution
• Experience with sole ownership of tactics or pieces
• Strong customer understanding, including developing/utilizing personas, customer journeys, and other segmentation tools
• Ability to measure success of investments and continuously improve tactics to maximize business value
• Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Preferred Skills:

• MBA or other related graduate-level degree
• Progressive years of marketing experience
• People leadership experience
• Experience working in an omnichannel/digital marketing role
• Inline commercialization experience in ophthalmology
• NME launch experience

ASSUMPION: Candidates with experience in the pharmaceutical industry and a strong understanding of the ophthalmology pipeline will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $189,630 - $352,170 (based on South San Francisco, CA location)

Benefits:

• Discretionary annual bonus based on individual and company performance
• Benefits detailed at this link

Working Hours: Full-time (40 hours per week)

ASSUMPION: The salary range provided is an estimate based on the primary location of South San Francisco, CA. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, specifically focused on Oncology, Immunology, and other therapeutic areas

Company Size: 10,001+ employees, with a strong global presence

Founded: 1976, in South San Francisco, California

Company Description:

• Genentech is a leading biotechnology company that discovers, develops, manufactures, and commercializes medicines to treat patients with serious or life-threatening medical conditions
• The company is committed to pushing the boundaries of what science can do to improve lives and deliver transformative medical solutions to patients
• Genentech is a member of the Roche group, the world's largest biotech company, based in Basel, Switzerland

Company Specialties:

• Oncology
• Immunology
• Disorders of Tissue Growth and Repair
• Neuroscience and Infectious Disease
• Metabolism
• Ophthalmology

Company Website: www.gene.com

ASSUMPTION: Genentech's extensive resources, global reach, and commitment to innovation make it an attractive employer for those seeking to make a significant impact in the biotechnology industry.

📊 Role Analysis

Career Level: Experienced (10+ years of experience)

Reporting Structure: This role reports directly to the Executive/Senior Marketing Director and collaborates closely with the Therapeutic Area (TA) Marketer(s)

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to lead and develop a team of Customer Marketers
• possibility to work on multiple brands within the ophthalmology pipeline
• Opportunity to gain experience in a matrix organization and collaborate with various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain experience in a matrix organization, and work on innovative medicines.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): South San Francisco, California

Geographic Context:

• South San Francisco is located in the San Francisco Bay Area, approximately 10 miles south of downtown San Francisco
• The area offers a mix of urban and suburban living, with easy access to public transportation and major highways
• South San Francisco is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week), with flexibility for working from home occasionally

ASSUMPTION: The location of this role in South San Francisco offers a unique blend of urban and suburban living, with easy access to the amenities and culture of San Francisco, as well as the natural beauty of the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team, including behavioral and situational questions
• Final interview with the Executive/Senior Marketing Director
• Background check and reference check

Key Assessment Areas:

• Customer understanding and insights
• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Campaign development and execution experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with customer insights, campaign development, and team leadership
• Demonstrate your understanding of the ophthalmology pipeline and Genentech's mission and values

ATS Keywords: Customer Marketing, HCP, Ophthalmology Pipeline, Brand Strategy, Campaign Development, Team Leadership, Customer Insights, Matrix Organization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and customer marketing experience, with a strong emphasis on the ophthalmology pipeline.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management tools (e.g., Asana, JIRA)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in Microsoft Office Suite, CRM software, and marketing automation tools is required for this role. Familiarity with project management and collaboration tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Patients First
• Bold Science
• Better Together
• For Continuous Learning

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you ensure that your marketing strategies and tactics are tailored to the unique needs and preferences of your customers?
• Can you describe a time when you had to adapt your approach to meet a significant challenge or change in the market?
• How do you foster a culture of belonging and growth within your team, and how do you support the development of your team members?

ASSUMPTION: Candidates who align with Genentech's values and work style, and who can demonstrate a strong commitment to customer understanding, innovation, and collaboration, will be the best fit for this role.

⚠️ Potential Challenges

• Working in a matrix organization can be complex and require strong communication and collaboration skills
• The ophthalmology pipeline is a competitive and rapidly evolving therapeutic area, requiring candidates to stay current with the latest developments and trends
• The role may require occasional travel to attend industry conferences, meetings, or other events
• Managing a team of Customer Marketers may present unique challenges, as team members may have varying levels of experience and expertise

ASSUMPTION: Candidates should be prepared to navigate a complex and dynamic work environment, with a strong focus on collaboration, communication, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on the ophthalmology pipeline and the need to develop and execute customer strategies and marketing campaigns for innovative medicines
• Compared to other marketing roles within Genentech, this position requires a higher level of strategic thinking, leadership, and customer understanding
• Career paths for this role may include progression to a Senior Marketing Director or other leadership positions within the marketing organization

ASSUMPTION: Candidates should have a strong understanding of the unique aspects of this role and be prepared to leverage their skills and experience to drive success in the ophthalmology pipeline.

📝 Sample Projects

• Developing a customer journey map and personas for a new ophthalmology product launch
• Creating and executing a multi-channel marketing campaign to increase brand awareness and market share for an existing ophthalmology product
• Conducting market research to identify unmet customer needs and opportunities for innovation in the ophthalmology pipeline

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to developing and executing customer marketing strategies and campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the ophthalmology pipeline and how this role contributes to that vision?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign in the ophthalmology pipeline and the key factors that contributed to its success?
• How does the company measure the success of its marketing campaigns and ensure continuous improvement?
• What is the company's approach to innovation and staying ahead of the competition in the ophthalmology pipeline?

ASSUMPTION: Candidates should use the interview process to gain a deep understanding of the company's long-term vision, marketing strategy, and approach to innovation in the ophthalmology pipeline.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company, the ophthalmology pipeline, and the key responsibilities of the role
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
• If you are selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your overall career plan

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.