📌 Core Information
🔹 Job Title: Customer Marketing Director, Organized Customer, Rare Blood Disorders
🔹 Company: Roche
🔹 Location: South San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for rare blood disorders portfolio
- Focusing on organized customers (e.g., payers, PBMs, 340B, SPs, formulary decision-makers)
- Collaborating with cross-functional teams to create high-impact integrated B2B & B2C marketing campaigns
- Driving customer engagement and pull-through to shape belief and drive broad patient access
- Developing and executing tailored omnichannel customer engagement strategies
ASSUMPTION: This role requires a strategic mindset, strong customer understanding, and the ability to work effectively with various internal and external stakeholders.
📋 Key Responsibilities
✅ Develop and execute customer strategy, tactical planning, and marketing campaigns in collaboration with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
✅ Create and deliver tailored and actionable omnichannel customer engagement, leveraging customer insights, market/competitor insights, and other relevant data
✅ Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers
✅ Coordinate and validate messaging of clinical and non-clinical strategy for customers
✅ Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand
✅ Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
✅ Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels for the customer
✅ Manage media budget, Agency of Record (AoR) spend, and oversee campaign performance through measurement and optimization
✅ Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards Commercial, Medical and Government Affairs (CMG) outcomes
✅ Pursue continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
✅ Responsible for short and medium term capacity planning, enablement, project coaching, and oversight of Customer Marketers
✅ Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
✅ Lead, develop, and inspire a thriving Marketing Team and foster belonging within and across teams
✅ Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing
Required Skills:
- Proven ability to articulate business problems, identify solutions, and own content development from strategy through execution
- Strong customer understanding, including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
- Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Preferred Skills:
- MBA or other related graduate-level degree
- Progressive years of marketing experience
- People leadership experience
- Depth of market access and/or pricing, contracting, and reimbursement experience
- Experience working in an omnichannel/digital marketing role
ASSUMPTION: Candidates with a strong background in market access, pricing, contracting, and reimbursement, as well as omnichannel marketing experience, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $189,630 - $352,170 USD (based on South San Francisco, CA location)
Benefits:
- Discretionary annual bonus based on individual and Company performance
- Benefits detailed at this link
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the primary location of South San Francisco, CA and may vary depending on experience, qualifications, geographic location, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives
- The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare
- Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: www.roche.com
ASSUMPTION: Roche's extensive experience and resources in the biotechnology and pharmaceuticals industries make it an attractive employer for professionals seeking to make a significant impact in the healthcare sector.
📊 Role Analysis
Career Level: Senior-level role with significant impact on overall brand objectives and goals
Reporting Structure: Reports directly to the Executive/Senior Marketing Director and collaborates closely with the Therapeutic Area (TA) Marketer(s)
Work Arrangement: On-site, full-time position based in South San Francisco, CA
Growth Opportunities:
- Potential to advance within the Marketing organization or take on broader leadership roles across the 1Marketing Function
- Opportunities to work on high-impact, cross-functional initiatives that drive progress towards Commercial, Medical and Government Affairs (CMG) outcomes
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact and influence within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative, innovative work environment
Office Location(s): South San Francisco, CA
Geographic Context:
- South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild Mediterranean climate, diverse cultural scene, and proximity to Silicon Valley
- South San Francisco is well-connected by public transportation, including BART and Caltrain, as well as major highways
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The South San Francisco location offers a dynamic work environment with easy access to urban amenities and a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Customer understanding and segmentation skills
- Strategic thinking and planning abilities
- Campaign development and execution expertise
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the rare blood disorders portfolio and organized customer landscape
- Showcase your ability to develop and execute customer-led marketing strategies and campaigns
- Prepare for behavioral interview questions focusing on leadership, strategic thinking, and customer engagement
ATS Keywords: Customer Marketing, Organized Customers, Rare Blood Disorders, Marketing Strategy, Campaign Development, Customer Engagement, Stakeholder Management, Leadership, Strategic Thinking, Customer Understanding
ASSUMPTION: Applicants should tailor their application materials and prepare for interviews by focusing on their customer marketing experience, strategic thinking, and leadership skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Leadership
- Creativity
- Collaboration
- Passion for patients
Work Style:
- Data-driven and customer-focused
- Collaborative and cross-functional
- Innovative and adaptable
- Results-oriented and accountable
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you ensure that your marketing strategies and tactics are tailored to the unique needs and preferences of organized customers in the rare blood disorders portfolio?
- Can you describe a time when you had to adapt your marketing approach due to changes in the customer landscape or market dynamics? How did you address these challenges, and what was the outcome?
- How do you foster a culture of belonging and inclusivity within your marketing team, and how do you ensure that this culture extends to your collaboration with cross-functional partners and external stakeholders?
ASSUMPTION: Candidates should assess their fit with Roche's values and work style, and be prepared to demonstrate their alignment with these cultural aspects during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the evolving landscape of organized customers and market access trends
- Balancing short-term campaign execution with long-term strategic planning
- Navigating a large, matrixed organization with diverse teams and perspectives
- Addressing the unique needs and preferences of organized customers in the rare blood disorders portfolio
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in their previous roles and how they would approach these potential obstacles in this position.
📈 Similar Roles Comparison
- This role is distinct from other marketing positions in the rare blood disorders portfolio, as it focuses specifically on organized customers and requires a deep understanding of the managed care and reimbursement marketplace
- Compared to other marketing roles within Roche, this position offers a unique opportunity to drive customer engagement and pull-through to shape belief and drive broad patient access for the rare blood disorders portfolio
- Career progression in this role may involve advancing to broader leadership positions within the Marketing organization or taking on cross-functional initiatives that drive progress towards Commercial, Medical and Government Affairs (CMG) outcomes
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions within Roche or the broader pharmaceutical industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to improve formulary placement for a newly launched rare blood disorder therapy
- Creating a customer journey map and tailored content strategy to address the specific needs and pain points of organized customers in the rare blood disorders portfolio
- Collaborating with cross-functional teams to create a high-impact integrated marketing campaign that drives customer engagement and pull-through for an existing rare blood disorder therapy
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have successfully executed customer-led marketing strategies and campaigns in the past.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the rare blood disorders portfolio, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the Marketing organization, and how does this role collaborate with other marketing teams and functions?
- What are the most significant challenges facing organized customers in the rare blood disorders portfolio, and how can this role address these obstacles to drive patient access and improve outcomes?
- How does Roche support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement within the organization?
- What is the company's approach to innovation and staying ahead of market trends in the rare blood disorders space, and how does this role contribute to that effort?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the broader organization, and to assess their fit with Roche's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on leadership, strategic thinking, and customer engagement
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
- If selected for an interview, be prepared to discuss your approach to customer marketing, strategic thinking, and leadership in the context of the rare blood disorders portfolio and organized customers
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
