Customer Marketing Director, Organized Customer, Rare Blood Disorders
Genentech
Full-time
On-site
South San Francisco, California, United States
🌟 Customer Marketing
📌 Core Information
- Job Title: Customer Marketing Director, Organized Customer, Rare Blood Disorders
- Company: Genentech
- Location: South San Francisco, CA
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for the Rare Blood Disorders Portfolio, focusing on Organized Customers.
- Collaborating with various partners to ensure product access and patient support services.
- Leveraging expertise to translate high-level brand strategy into customer strategy, tactical planning, and campaign execution.
- Creating tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights.
- Measuring campaign performance and optimizing for continuous improvement.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration, and a deep understanding of the managed care and reimbursement marketplace.
📋 Key Responsibilities
- Strategy:
- Translate high-level brand strategy into customer strategy and tactical planning.
- Develop and execute all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by Sr. Customer Marketers.
- Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers.
- Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact.
- Coordinate and validate messaging of clinical and non-clinical strategy for customers.
- Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand.
- Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
- Content:
- Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels for the customer.
- Play a leadership role with agencies and the Promotional Review Committee (PRC) to ensure development, approval, and pull-through of compliant and effective promotional tactics.
- Execution:
- Accountable for high-quality, compliant content execution across all marketing platforms, channels, and relevant customer types.
- Manage media budget, Agency of Record (AoR) spend, and oversee campaign performance through measurement and optimization.
- Partner with analytics, operations, and field teams to measure marketing performance and optimize campaigns for customer and business outcomes.
- Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards Commercial, Medical, and Government Affairs (CMG) outcomes.
- Pursue continuous professional development, including latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
- People:
- Responsible for short and medium term capacity planning, enablement, project coaching, and oversight of Customer Marketers.
- Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
- Lead, develop, and inspire a thriving Marketing Team and foster belonging within and across teams.
- Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.
ASSUMPTION: This role requires strong leadership, project management, and stakeholder engagement skills to successfully manage and develop a team, as well as drive cross-functional alignment and collaboration.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 8+ years of work experience, with 6+ years in commercial roles (sales, market access, or customer insights), and 2+ years in marketing.
- Required Skills:
- Proven track record in customer marketing, with a focus on Organized Customers (e.g., National & Regional Payers, Medicare/Medicaid, PBMs, 340B, SPs, Formulary Decision-Makers).
- Strong understanding of the managed care and reimbursement marketplace.
- Demonstrated experience in developing and executing integrated marketing campaigns.
- Proven ability to collaborate effectively with cross-functional teams and stakeholders.
- Excellent project management, leadership, and communication skills.
- Strong analytical and data-driven mindset.
Preferred Qualifications:
- MBA or other related graduate-level degree.
- Progressive years of marketing experience.
- People leadership experience.
- Depth of market access and pricing, contracting, and reimbursement experience.
- Experience working in an omnichannel/digital marketing role.
- Strong customer understanding, including developing/utilizing personas, customer journeys, and other segmentation tools.
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value.
- Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
💰 Compensation & Benefits
- Salary Range: $189,630 - $270,900 - $352,170 (South San Francisco, CA)
- Benefits: Comprehensive benefits package, including health, dental, vision, retirement savings, and employee stock purchase plans. Additional benefits include tuition reimbursement, adoption assistance, and employee discounts.
- Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the primary location of South San Francisco, CA. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Company Description: Genentech is a leading biotechnology company that discovers, develops, manufactures, and commercializes medicines to treat patients with serious or life-threatening medical conditions. We are a subsidiary of the Roche Group, the world's largest biotech company.
- Company Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology.
📊 Role Analysis
- Career Level: Senior-level marketing role with significant impact on brand objectives and goals.
- Reporting Structure: This role reports directly to the Executive/Senior Marketing Director and collaborates closely with the Therapeutic Area (TA) Marketer(s).
- Work Arrangement: On-site, full-time position based in South San Francisco, CA.
- Growth Opportunities: This role offers opportunities to lead and develop a team, drive cross-functional collaboration, and make a significant impact on brand performance and customer access.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment.
- Office Location: South San Francisco, CA
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to outdoor activities and cultural attractions.
- Work Schedule: Full-time, Monday-Friday, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: This role requires on-site presence for effective collaboration and communication with internal stakeholders and partners.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screen with the hiring manager.
3. On-site or virtual interview with the hiring team.
4. Final interview with senior leadership.
- Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Customer understanding and segmentation expertise.
- Marketing campaign development and execution experience.
- Leadership and team management skills.
- Cross-functional collaboration and stakeholder engagement abilities.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and customer marketing expertise.
3. Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Docs, Sheets, Slides)
👔 Cultural Fit Considerations
- Company Values: Genentech values include integrity, respect, courage, collaboration, and a commitment to patients and their families. Employees are expected to embody these values in their daily work.
- Work Style: Genentech fosters a dynamic, innovative, and collaborative work environment. Employees are encouraged to take initiative, seek out new challenges, and continuously learn and develop their skills.
- Self-Assessment Questions:
1. How do you align with Genentech's commitment to patients and their families?
2. Describe a time when you had to navigate a complex, cross-functional project. How did you ensure all stakeholders were engaged and satisfied with the outcome?
3. How do you approach continuous learning and development in your role?
📈 Similar Roles Comparison
- Customer Marketing Director, Organized Customer, Rare Blood Disorders (Genentech)
- Focus on Organized Customers (e.g., National & Regional Payers, Medicare/Medicaid, PBMs, 340B, SPs, Formulary Decision-Makers)
- Collaborates closely with Therapeutic Area (TA) Marketer(s) and supported by Sr. Customer Marketers
- On-site, full-time position based in South San Francisco, CA
- Senior Customer Marketing Manager, Rare Blood Disorders (Amgen)
- Focus on both Organized Customers and HCP/Hospital customers
- Collaborates with Brand Team and cross-functional partners to develop and execute marketing strategies
- On-site or hybrid work arrangement, with potential for remote work
- Director, Customer Marketing, Rare Diseases (Bristol-Myers Squibb)
- Focus on both Organized Customers and patient advocacy groups
- Leads and develops a team of customer marketing professionals
- Hybrid or remote work arrangement, with on-site presence required for key meetings and events
ASSUMPTION: Each role offers unique opportunities and challenges, requiring candidates to assess their fit based on their personal preferences, skills, and career goals.
📝 Sample Projects
1. Genentech - Rare Blood Disorders Portfolio Launch Campaign
- Develop and execute a comprehensive launch campaign for a new Rare Blood Disorders product, targeting Organized Customers and HCPs.
- Collaborate with cross-functional teams, including PCD, E4A, and the Field organization, to ensure effective customer engagement and pull-through.
- Measure campaign performance and optimize tactics to maximize business value and patient access.
2. Amgen - Hemlibra Patient Support Program Expansion
- Expand an existing patient support program for Hemlibra, focusing on Organized Customers and HCP/Hospital customers.
- Develop and implement targeted marketing campaigns to increase program awareness and enrollment.
- Analyze program data to identify trends, optimize resources, and improve patient outcomes.
3. Bristol-Myers Squibb - Rare Disease Patient Advocacy Campaign
- Develop and execute a patient advocacy campaign for a Rare Disease product, focusing on both Organized Customers and patient advocacy groups.
- Collaborate with external partners, including patient advocacy organizations and influencers, to amplify campaign reach and impact.
- Monitor and evaluate campaign performance, adjusting tactics as needed to maximize engagement and patient support.
💡 Key Questions to Ask During Interview
1. How does this role fit into the broader marketing strategy for the Rare Blood Disorders portfolio?
2. What are the key priorities for the first 90 days in this role?
3. How does the company support the professional development of its marketing team members?
4. What are the most significant challenges facing the Rare Blood Disorders portfolio, and how can this role address them?
5. How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving meaningful results.
📝 Next Steps for Applicants
- To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and customer marketing expertise.
4. Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm for the role and company.
5. Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Customer Marketing Director, Organized Customer, Rare Blood Disorders
- Company: Genentech
- Location: South San Francisco, CA
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 12, 2025
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for the Rare Blood Disorders Portfolio, focusing on Organized Customers.
- Collaborating with various partners to ensure product access and patient support services.
- Leveraging expertise to translate high-level brand strategy into customer strategy, tactical planning, and campaign execution.
- Creating tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights.
- Measuring campaign performance and optimizing for continuous improvement.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration, and a deep understanding of the managed care and reimbursement marketplace.
📋 Key Responsibilities
- Strategy:
- Translate high-level brand strategy into customer strategy and tactical planning.
- Develop and execute all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by Sr. Customer Marketers.
- Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers.
- Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact.
- Coordinate and validate messaging of clinical and non-clinical strategy for customers.
- Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence overall objectives and long-range goals for the brand.
- Identify and work regularly with key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
- Content:
- Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels for the customer.
- Play a leadership role with agencies and the Promotional Review Committee (PRC) to ensure development, approval, and pull-through of compliant and effective promotional tactics.
- Execution:
- Accountable for high-quality, compliant content execution across all marketing platforms, channels, and relevant customer types.
- Manage media budget, Agency of Record (AoR) spend, and oversee campaign performance through measurement and optimization.
- Partner with analytics, operations, and field teams to measure marketing performance and optimize campaigns for customer and business outcomes.
- Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards Commercial, Medical, and Government Affairs (CMG) outcomes.
- Pursue continuous professional development, including latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
- People:
- Responsible for short and medium term capacity planning, enablement, project coaching, and oversight of Customer Marketers.
- Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
- Lead, develop, and inspire a thriving Marketing Team and foster belonging within and across teams.
- Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.
ASSUMPTION: This role requires strong leadership, project management, and stakeholder engagement skills to successfully manage and develop a team, as well as drive cross-functional alignment and collaboration.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 8+ years of work experience, with 6+ years in commercial roles (sales, market access, or customer insights), and 2+ years in marketing.
- Required Skills:
- Proven track record in customer marketing, with a focus on Organized Customers (e.g., National & Regional Payers, Medicare/Medicaid, PBMs, 340B, SPs, Formulary Decision-Makers).
- Strong understanding of the managed care and reimbursement marketplace.
- Demonstrated experience in developing and executing integrated marketing campaigns.
- Proven ability to collaborate effectively with cross-functional teams and stakeholders.
- Excellent project management, leadership, and communication skills.
- Strong analytical and data-driven mindset.
Preferred Qualifications:
- MBA or other related graduate-level degree.
- Progressive years of marketing experience.
- People leadership experience.
- Depth of market access and pricing, contracting, and reimbursement experience.
- Experience working in an omnichannel/digital marketing role.
- Strong customer understanding, including developing/utilizing personas, customer journeys, and other segmentation tools.
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value.
- Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and driven high-value customer and business outcomes.
💰 Compensation & Benefits
- Salary Range: $189,630 - $270,900 - $352,170 (South San Francisco, CA)
- Benefits: Comprehensive benefits package, including health, dental, vision, retirement savings, and employee stock purchase plans. Additional benefits include tuition reimbursement, adoption assistance, and employee discounts.
- Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the primary location of South San Francisco, CA. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Company Description: Genentech is a leading biotechnology company that discovers, develops, manufactures, and commercializes medicines to treat patients with serious or life-threatening medical conditions. We are a subsidiary of the Roche Group, the world's largest biotech company.
- Company Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology.
📊 Role Analysis
- Career Level: Senior-level marketing role with significant impact on brand objectives and goals.
- Reporting Structure: This role reports directly to the Executive/Senior Marketing Director and collaborates closely with the Therapeutic Area (TA) Marketer(s).
- Work Arrangement: On-site, full-time position based in South San Francisco, CA.
- Growth Opportunities: This role offers opportunities to lead and develop a team, drive cross-functional collaboration, and make a significant impact on brand performance and customer access.
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment.
- Office Location: South San Francisco, CA
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to outdoor activities and cultural attractions.
- Work Schedule: Full-time, Monday-Friday, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: This role requires on-site presence for effective collaboration and communication with internal stakeholders and partners.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screen with the hiring manager.
3. On-site or virtual interview with the hiring team.
4. Final interview with senior leadership.
- Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Customer understanding and segmentation expertise.
- Marketing campaign development and execution experience.
- Leadership and team management skills.
- Cross-functional collaboration and stakeholder engagement abilities.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and customer marketing expertise.
3. Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Docs, Sheets, Slides)
👔 Cultural Fit Considerations
- Company Values: Genentech values include integrity, respect, courage, collaboration, and a commitment to patients and their families. Employees are expected to embody these values in their daily work.
- Work Style: Genentech fosters a dynamic, innovative, and collaborative work environment. Employees are encouraged to take initiative, seek out new challenges, and continuously learn and develop their skills.
- Self-Assessment Questions:
1. How do you align with Genentech's commitment to patients and their families?
2. Describe a time when you had to navigate a complex, cross-functional project. How did you ensure all stakeholders were engaged and satisfied with the outcome?
3. How do you approach continuous learning and development in your role?
📈 Similar Roles Comparison
- Customer Marketing Director, Organized Customer, Rare Blood Disorders (Genentech)
- Focus on Organized Customers (e.g., National & Regional Payers, Medicare/Medicaid, PBMs, 340B, SPs, Formulary Decision-Makers)
- Collaborates closely with Therapeutic Area (TA) Marketer(s) and supported by Sr. Customer Marketers
- On-site, full-time position based in South San Francisco, CA
- Senior Customer Marketing Manager, Rare Blood Disorders (Amgen)
- Focus on both Organized Customers and HCP/Hospital customers
- Collaborates with Brand Team and cross-functional partners to develop and execute marketing strategies
- On-site or hybrid work arrangement, with potential for remote work
- Director, Customer Marketing, Rare Diseases (Bristol-Myers Squibb)
- Focus on both Organized Customers and patient advocacy groups
- Leads and develops a team of customer marketing professionals
- Hybrid or remote work arrangement, with on-site presence required for key meetings and events
ASSUMPTION: Each role offers unique opportunities and challenges, requiring candidates to assess their fit based on their personal preferences, skills, and career goals.
📝 Sample Projects
1. Genentech - Rare Blood Disorders Portfolio Launch Campaign
- Develop and execute a comprehensive launch campaign for a new Rare Blood Disorders product, targeting Organized Customers and HCPs.
- Collaborate with cross-functional teams, including PCD, E4A, and the Field organization, to ensure effective customer engagement and pull-through.
- Measure campaign performance and optimize tactics to maximize business value and patient access.
2. Amgen - Hemlibra Patient Support Program Expansion
- Expand an existing patient support program for Hemlibra, focusing on Organized Customers and HCP/Hospital customers.
- Develop and implement targeted marketing campaigns to increase program awareness and enrollment.
- Analyze program data to identify trends, optimize resources, and improve patient outcomes.
3. Bristol-Myers Squibb - Rare Disease Patient Advocacy Campaign
- Develop and execute a patient advocacy campaign for a Rare Disease product, focusing on both Organized Customers and patient advocacy groups.
- Collaborate with external partners, including patient advocacy organizations and influencers, to amplify campaign reach and impact.
- Monitor and evaluate campaign performance, adjusting tactics as needed to maximize engagement and patient support.
💡 Key Questions to Ask During Interview
1. How does this role fit into the broader marketing strategy for the Rare Blood Disorders portfolio?
2. What are the key priorities for the first 90 days in this role?
3. How does the company support the professional development of its marketing team members?
4. What are the most significant challenges facing the Rare Blood Disorders portfolio, and how can this role address them?
5. How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving meaningful results.
📝 Next Steps for Applicants
- To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and customer marketing expertise.
4. Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm for the role and company.
5. Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.