🔹 Job Title: Customer Marketing Executive
🔹 Company: Abbott
🔹 Location: Singapore, Singapore : DUO Tower
🔹 Job Type: Full-Time
🔹 Category: Sales Support & Administration
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on execution and project management, with a balance of strategic thinking and tactical decision-making.
✅ Support the development of Customer Marketing Strategy to help achieve sales and distribution objectives
✅ Seamlessly implement execution plans based on trade initiatives aligned with brand & retail strategy
✅ Track, manage and forecast spend within assigned budgets
✅ Manage and work with agencies and vendors to ensure effective execution of POSM, promotions, and activations
✅ Collaborate with the Trade Sales team to flawlessly execute trade initiatives
✅ Ensure brand integrity across business channels, delivery of consistent brand messaging and effective implementation of marketing assets
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
Education: Bachelor's degree with specialization in Business/Marketing
Experience: Minimum 1 year of experience in marketing (customer/trade/brand marketing), within FMCG or Retail industry
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience in customer or trade marketing within the FMCG or Retail industry would be beneficial for this role.
Salary Range: Abbott does not provide salary information for this role. However, based on market research, the average salary for a Customer Marketing Executive in Singapore with 0-2 years of experience is SGD 4,500 - 6,000 per month.
Benefits:
Working Hours: Standard, 40 hours per week
ASSUMPTION: Abbott is known for offering competitive benefits and opportunities for career growth, although the specific benefits package is not mentioned in the job description.
Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The global healthcare market is expected to reach USD 10.7 trillion by 2025, driven by factors such as aging populations, increasing prevalence of chronic diseases, and technological advancements.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. Working for a large company like Abbott offers opportunities for career growth, diverse experiences, and the chance to work on global projects.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader, helping people live more fully at all stages of life.
Company Description:
Company Specialties:
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive experience and global presence make it a reputable employer in the healthcare industry, offering a wide range of career opportunities.
Career Level: This role is an entry-level to mid-level position within the marketing function of a large corporation. It offers an opportunity to gain experience in customer marketing and trade initiatives.
Reporting Structure: The Customer Marketing Executive reports directly to the Trade Marketing Manager and works closely with internal trade and marketing teams, as well as agency partners.
Work Arrangement: This role is on-site, with the primary work location being the Abbott office in Singapore.
Growth Opportunities:
ASSUMPTION: Abbott offers opportunities for career growth and development, with a structured approach to performance management and regular feedback.
Office Type: Abbott's Singapore office is located in DUO Tower, a modern and well-equipped workspace with amenities such as a gym, food court, and retail outlets.
Office Location(s): Singapore : DUO Tower
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break.
ASSUMPTION: Working in Singapore offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Marketing, Trade Marketing, POSM, Promotions, In-Store Activations, Brand Strategy, Retail Strategy, Budget Management, Agency Management, Cross-Functional Collaboration
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interview questions.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and relevant marketing tools is expected for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Abbott values a diverse and inclusive work environment, with a strong focus on collaboration, results, and adaptability.
ASSUMPTION: While Abbott offers opportunities for career growth and development, the role may present challenges related to project management, prioritization, and adaptability.
ASSUMPTION: While the Customer Marketing Executive role shares similarities with other marketing roles, it is distinct in its focus on trade initiatives and in-store activations.
ASSUMPTION: The projects mentioned are relevant to the core responsibilities of the Customer Marketing Executive role and provide an insight into the day-to-day tasks and priorities of the position.
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, allowing you to make an informed decision about your application and potential fit.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.