Customer Marketing Executive

📌 Core Information

🔹 Job Title: Customer Marketing Executive

🔹 Company: Abbott Laboratories

🔹 Location: Singapore, Central Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing trade initiatives to achieve commercial objectives
• Collaborating with internal teams and agency partners to drive identified outcomes
• Managing budgets and tracking spend
• Ensuring brand integrity across business channels
• Working with vendors and agencies for effective execution of POSM, promotions, and activations

ASSUMPTION: This role requires a strong focus on execution and collaboration, with a balance of strategic thinking and tactical decision-making.

📋 Key Responsibilities

✅ Supporting the development of Customer Marketing Strategy to help achieve sales and distribution objectives

✅ Implementing execution plans based on trade initiatives aligned with brand & retail strategy

✅ Tracking, managing, and forecasting spend within assigned budgets

✅ Collaborating with the Trade Sales team to flawlessly execute trade initiatives

✅ Ensuring brand integrity across business channels, delivery of consistent brand messaging, and effective implementation of marketing assets

ASSUMPTION: The role involves a mix of strategic planning, project management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree with specialization in Business/Marketing

Experience: Minimum 1 year of experience in marketing (customer/trade/brand marketing) within FMCG or Retail industry

Required Skills:

• Excellent verbal and written communication, presentation, decision-making, and negotiation skills
• Critical thinking, analytical abilities, problem-solving skills, and a strong attention to detail
• Strategic thinking ability with emphasis on sound tactical decision making
• Strong ability to prioritize and manage/lead multiple projects simultaneously
• Strong personal leadership, self-starter attitude, and takes initiative
• Ability to work collaboratively with internal and external customers and partners

Preferred Skills:

• Experience with POSM, promotions, and in-store activations
• Knowledge of the FMCG or Retail industry

ASSUMPTION: While experience in customer/trade/brand marketing is required, specific experience in the listed areas is not explicitly mentioned, suggesting a willingness to train the right candidate.

💰 Compensation & Benefits

Salary Range: SGD 4,000 - 6,000 per month (Estimated based on industry standards for entry-level marketing roles in Singapore)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition assistance
• Employee discounts on Abbott products

Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (Flexible, depending on business needs)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Singapore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically focused on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals

Company Size: 10,001+ employees (Global), with a significant presence in Singapore

Founded: 1888 (Abbott Park, Illinois, US), with a long history and established reputation in the healthcare industry

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• They offer a broad portfolio of life-changing technologies in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott serves people in more than 160 countries, with a strong commitment to diversity and inclusion

Company Specialties:

• Nutrition: Brands include Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, and ZonePerfect®
• Diagnostics: Abbott's diagnostic tests and equipment help healthcare professionals make informed decisions
• Medical Devices: Abbott's medical devices include stents, heart valves, and neuromodulation devices
• Branded Generic Pharmaceuticals: Abbott offers a range of branded generic pharmaceuticals across various therapeutic areas

Company Website: https://www.abbott.com

ASSUMPTION: Abbott's extensive experience and global presence provide a stable and reputable work environment for employees.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development

Reporting Structure: The role reports directly to the Customer Marketing Manager

Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs and performance

Growth Opportunities:

• Rotation or promotion opportunities within the marketing department or other functions
• Development of leadership and management skills through project management and team collaboration
• Expansion of industry knowledge and expertise through work on various brands and products

ASSUMPTION: Abbott's large size and diverse portfolio provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Corporate office with a modern and collaborative work environment

Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US (Global headquarters); Singapore office location not specified

Geographic Context:

• Singapore is a global hub for healthcare, technology, and finance
• The office is located in a central business district with easy access to public transportation and amenities
• The city-state offers a multicultural environment with a high quality of life

Work Schedule: Full-time, Monday - Friday, with flexible hours based on business needs

ASSUMPTION: The Singapore office provides a dynamic and multicultural work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the director or senior leadership
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and analytical abilities
• Cultural fit and alignment with Abbott's values
• Understanding of marketing principles and strategies

Application Tips:

• Highlight relevant experience and skills, with a focus on customer marketing, trade marketing, or brand marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
• Research Abbott's products, mission, and values to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Customer Marketing, Trade Marketing, Brand Marketing, FMCG, Retail, POSM, Promotions, In-store Activations, Budget Management, Cross-functional Collaboration, Strategic Thinking, Tactical Decision Making, Project Management, Leadership, Initiative, Collaboration

ASSUMPTION: Abbott's application process is competitive, with a focus on finding the best fit for the role and company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and team's preferences and requirements.

👔 Cultural Fit Considerations

Company Values:

• Quality: We strive for excellence in everything we do
• Integrity: We act with honesty and fairness in all our interactions
• Innovation: We foster a culture of creativity and continuous improvement
• Performance: We deliver results and hold ourselves accountable for our actions
• Caring: We demonstrate compassion and respect for our colleagues, customers, and communities

Work Style:

• Collaborative: Abbott encourages teamwork and cross-functional collaboration
• Adaptable: Employees are expected to be flexible and responsive to changing business needs
• Results-driven: Abbott values employees who take initiative and deliver results

Self-Assessment Questions:

• Do you align with Abbott's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• How do you approach working collaboratively with internal and external customers and partners?
• Can you describe a situation where you had to adapt to changing circumstances or priorities, and how you handled it?

ASSUMPTION: Abbott's company culture emphasizes collaboration, adaptability, and a results-driven approach, with a strong focus on their core values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with competing priorities and deadlines
• Working with diverse stakeholders, including internal teams, agency partners, and vendors
• Adapting to a large, global organization with a complex structure and processes
• Balancing strategic thinking with tactical execution in a fast-paced environment

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Customer Marketing Executive vs. Brand Marketing Manager: Customer Marketing focuses more on trade initiatives and in-store activations, while Brand Marketing is more centered on brand strategy and messaging
• Customer Marketing Executive vs. Trade Marketing Manager: Both roles focus on trade initiatives, but the Customer Marketing Executive has a broader scope, including brand and retail strategy, while the Trade Marketing Manager may have a more narrow focus on trade promotions and pricing
• Career path: Customer Marketing Executives can progress to roles such as Senior Customer Marketing Manager, Customer Marketing Director, or even transition to other marketing functions like Brand Management or Product Management

ASSUMPTION: The specific responsibilities and career paths for these roles may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a trade promotion for a new product launch, including POSM, in-store activations, and tracking results
• Managing the deployment and management of in-store activation teams for a seasonal campaign
• Analyzing the effectiveness of current trade initiatives and identifying opportunities for improvement

ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and tasks associated with the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand or product category?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Abbott support the professional development and growth of its marketing employees?
• What is the typical career path for someone in this role, and what are the opportunities for advancement within the marketing department or the company as a whole?
• How does Abbott measure the success of its trade initiatives, and what metrics are most important for this role?

ASSUMPTION: These questions demonstrate your interest in the role and provide insight into Abbott's marketing strategy, career development opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on customer marketing, trade marketing, or brand marketing
• Prepare for your interview by researching Abbott's products, mission, and values, and practicing your responses to behavioral and situational interview questions
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.