📌 Core Information
🔹 Job Title: Customer Marketing Graduate
🔹 Company: Autotrader
🔹 Location: Manchester, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 fixed office days + 1 flexible)
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting B2B marketing initiatives to drive customer engagement
- Building and maintaining relationships with customers, including automotive retailers and industry stakeholders
- Collaborating with cross-functional teams to create engaging content for marketing campaigns
- Working across multiple digital channels and marketing automation tools
- Contributing to creative content marketing initiatives, such as webinars, in-person events, and blog posts
ASSUMPTION: This role is ideal for a recent graduate with a passion for marketing and an interest in the psychology behind buying decisions. It offers an opportunity to gain hands-on experience in B2B marketing and work with a diverse range of customers.
📋 Key Responsibilities
✅ Supporting multiple B2B marketing projects and communicating their progress to internal stakeholders
✅ Collaborating with Product, Tech, Sales, PR, and Insights teams to create engaging content for marketing campaigns
✅ Working across multiple digital channels, social platforms, and marketing automation tools to connect with customers and drive engagement
✅ Supporting creative content marketing initiatives, such as webinars, in-person events, and blog posts, to highlight the value of Autotrader's products, data, and services
✅ Managing multiple priorities effectively, meeting deadlines, and staying organized in fast-paced environments
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and a keen eye for detail to ensure campaigns are delivered on time and to a high standard.
🎯 Required Qualifications
Education: Recent graduate in any degree discipline or hold a level 6 qualification
Experience: No specific experience required, but a passion for marketing and an interest in the psychology behind buying decisions is essential
Required Skills:
- Understanding of B2B marketing and how it is used within the business
- Curiosity about data-driven marketing and the ability to use insights to shape strategy and tell impactful, story-led campaigns
- Motivation to build long-term relationships and deliver measurable ROI
- Strong collaboration skills and a desire to learn from others
- Able to manage multiple priorities effectively and meet deadlines
Preferred Skills:
- Knowledge of the automotive industry
- Experience with marketing automation tools
- Familiarity with content marketing strategies
ASSUMPTION: While not required, having some knowledge of the automotive industry or relevant marketing experience could be beneficial in this role.
💰 Compensation & Benefits
Salary Range: £26,500 per year, plus an additional 10% of your salary awarded to you in shares each year
Benefits:
- 28 days holiday per year, plus bank holidays and half-day closures on Christmas and New Year's Eve
- Employee pension contributions up to 7%
- Comprehensive private medical cover
- Enhanced family leave provisions
- Car salary sacrifice scheme
- Share-save options
- Access to 24/7 online GP and dentist
- Specialist support for assisted fertility, gender dysphoria, menopause, period care plans, and more
Working Hours: 40 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United Kingdom. The benefits package is competitive and designed to support employees' wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Autotrader operates in the automotive industry, acting as a marketplace that connects vehicle buyers and sellers. They offer a wide range of vehicles, from cars to e-bikes and caravans.
Company Size: Autotrader has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Autotrader was founded in 1977 and has since grown to become the UK's leading automotive marketplace.
Company Description:
- Autotrader is a heritage brand and a tech darling of the stock market
- The company takes pride in untangling the complex car-buying journey and providing real choices for customers
- Autotrader celebrates diversity and encourages employees to go their own way while working better together
Company Specialties:
- Automotive marketplace
- Data and insights
- Technology and innovation
Company Website: careers.autotrader.co.uk
ASSUMPTION: Autotrader's focus on technology and innovation, combined with its heritage brand, creates a unique work environment that offers opportunities for growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position within the marketing department, offering an opportunity to gain hands-on experience and build a career in customer marketing.
Reporting Structure: The Customer Marketing Graduate will report directly to the Customer Marketing Manager and work closely with various teams, including Product, Tech, Sales, PR, and Insights.
Work Arrangement: This role follows a hybrid work arrangement, with two fixed office days and one flexible day per week.
Growth Opportunities:
- Autotrader's Graduate Academy offers a 2-year programme with a permanent role from day one, providing opportunities for professional development and career progression
- The company encourages internal promotions and offers various training and development opportunities
ASSUMPTION: This role offers excellent growth opportunities for recent graduates looking to build a career in marketing, with the potential to progress within the company and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Autotrader's offices are modern, collaborative spaces designed to facilitate teamwork and innovation.
Office Location(s): Manchester, Greater Manchester
Geographic Context:
- Manchester is a vibrant city with a rich cultural scene, offering a wide range of entertainment, dining, and leisure options
- The city is well-connected by public transportation, making it easy to commute to and from work
- Manchester is home to a diverse range of industries, providing ample opportunities for networking and professional growth
Work Schedule: The working hours for this role are 40 hours per week, with flexible working options available. The company also offers remote-first periods during summer and winter, allowing employees to work remotely from anywhere in the UK or certain locations abroad.
ASSUMPTION: Working in Manchester offers employees the benefits of a vibrant city environment, with easy access to amenities and a diverse range of industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and a member of the team
- Final interview with the head of the department
Key Assessment Areas:
- Understanding of B2B marketing and how it is used within the business
- Curiosity about data-driven marketing and the ability to use insights to shape strategy
- Motivation to build long-term relationships and deliver measurable ROI
- Strong collaboration skills and a desire to learn from others
- Able to manage multiple priorities effectively and meet deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of B2B marketing and data-driven marketing strategies
- Showcase your ability to build relationships and deliver measurable results
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: B2B marketing, customer engagement, data-driven marketing, relationship building, content marketing, project management, collaboration, communication
ASSUMPTION: The application process for this role is designed to assess the candidate's understanding of B2B marketing, data-driven marketing, and their ability to build relationships and deliver measurable results.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Content management systems (e.g., WordPress, Drupal, or similar)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with marketing automation tools, content management systems, social media platforms, and project management tools will be beneficial in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Autotrader encourages a collaborative work environment, with a focus on teamwork and open communication
- The company values innovation and encourages employees to think creatively and challenge the status quo
- Autotrader is committed to diversity, equity, and inclusion, fostering an environment where employees feel valued and respected
Self-Assessment Questions:
- Do you have a passion for marketing and an interest in the psychology behind buying decisions?
- Are you curious about data-driven marketing and motivated to build long-term relationships?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Autotrader's values and work style, and who are passionate about marketing and customer engagement, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously may require strong organizational skills and time management
- Working with a diverse range of customers, including automotive retailers and industry stakeholders, may present unique challenges and require adaptability
- The fast-paced nature of the marketing industry may require candidates to be flexible and responsive to changing priorities
- Autotrader's focus on innovation and continuous improvement may require candidates to be open to learning new tools and technologies
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on customer marketing within the automotive industry, offering an opportunity to work with a diverse range of customers and stakeholders
- Compared to other marketing roles, this position places a strong emphasis on relationship building, data-driven marketing, and customer engagement
- Career progression in this role may lead to opportunities in customer marketing, marketing management, or other related fields within the automotive industry
ASSUMPTION: Candidates interested in customer marketing, data-driven marketing, and relationship building within the automotive industry will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to engage a specific segment of automotive retailers
- Creating and delivering a webinar or in-person event to showcase Autotrader's products, data, and services to industry stakeholders
- Analyzing customer data to identify trends and insights, and using these insights to inform marketing strategy and improve customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from creative content marketing initiatives to data-driven marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing department?
- How does Autotrader support the professional development and growth of its employees, particularly recent graduates?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Autotrader measure the success of its B2B marketing initiatives, and how will my performance be evaluated in this role?
- What are the opportunities for growth and progression within the Customer Marketing department and the wider company?
ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Autotrader careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, demonstrating your understanding of B2B marketing, data-driven marketing, and your ability to build relationships and deliver measurable results
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
