📌 Core Information
🔹 Job Title: Customer Marketing Manager (12 Month Fixed Term Contract)
🔹 Company: Gearset
🔹 Location: Remote, United Kingdom
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer marketing strategies to drive growth and retention
- Collaborating with cross-functional teams to align marketing efforts with business goals
- Creating targeted campaigns to foster customer engagement, loyalty, and product adoption
- Measuring and optimizing campaign performance using data-driven insights
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through customer-centric marketing.
📋 Key Responsibilities
✅ Develop and execute customer marketing strategies to drive growth and retention
✅ Collaborate with cross-functional teams to align marketing efforts with business goals
✅ Create targeted campaigns to foster customer engagement, loyalty, and product adoption
✅ Measure and optimize campaign performance using data-driven insights
✅ Support customer advocacy and case studies
✅ Plan and manage campaign activities, including newsletters, drip email nurture, webinars, events, and in-product activations
✅ Deliver and support on bespoke customer events, including virtual training workshops and ancillary activities surrounding Salesforce events
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis, with a strong focus on customer needs and business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in Marketing, preferably in a SaaS environment
Required Skills:
- Excellent communication and interpersonal skills
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical skills to measure performance
- Good experience with marketing automation tools
- Strategic thinker with a hands-on approach and ability to manage multiple projects simultaneously
Preferred Skills:
- Experience in customer marketing, communications, advocacy, or ABM
- Familiarity with Salesforce ecosystems and customer success initiatives
ASSUMPTION: Candidates with a strong marketing background and a proven track record of driving results through customer-centric campaigns are well-suited for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on experience)
Benefits:
- Generous personal development budget (up to £1500 per year)
- Opportunity to join the Long Term Incentive Scheme
- Top-end hardware provided
- Free lunch in the office
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
- Company Pension Plan (matching up to 5%)
- Bupa health care
- Life Insurance & critical illness cover
- Discounted gym membership, as well as a range of health and wellness benefits
Working Hours: Full-time (Monday to Friday, 40 hours per week)
ASSUMPTION: The salary range is based on industry standards for marketing roles in the UK, with additional benefits to support professional development and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Salesforce DevOps
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2015, with a mission to make Salesforce DevOps accessible to every team
Company Description:
- Gearset is a trusted Salesforce DevOps platform, helping over 2,500 companies deploy metadata, set up CI/CD pipelines, seed sandboxes, automate testing, archive data, and secure their orgs with backup
- The company is dedicated to putting customers first and forming strong partnerships that help them scale and find success through DevOps
- Gearset offers a 30-day free trial for interested customers
Company Specialties:
- Continuous integration
- Salesforce release management
- Salesforce deployments
- Force.com migration
- Salesforce testing automation
Company Website: http://www.gearset.com/
ASSUMPTION: Gearset's focus on customer success and strong partnerships makes it an attractive employer for marketing professionals seeking to make an impact in the Salesforce ecosystem.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Customer Success, Product, and Sales
Work Arrangement: Fully remote, with the option to work from one of Gearset's offices in Cambridge, Chicago, or Belfast
Growth Opportunities:
- Potential to expand the customer marketing function and take on additional responsibilities
- Opportunities to collaborate with and learn from experienced marketing professionals
- Possibility to transition into a permanent role, depending on the company's needs and the individual's performance
ASSUMPTION: This role offers a unique opportunity to gain experience in customer marketing within a growing and successful SaaS company.
🌍 Location & Work Environment
Office Type: Gearset has offices in Cambridge, Chicago, and Belfast, but this role is fully remote
Office Location(s): Cambridge Science Park, Cambridge, Cambridgeshire (UK); 515 N State St, Chicago, Illinois (US); River House, 48-60 High St., Belfast, BT1 2BE (UK)
Geographic Context:
- The United Kingdom offers a diverse and vibrant job market, with a strong focus on technology and innovation
- Cambridge, in particular, is known for its thriving tech industry and is home to many successful startups and established companies
- The remote work arrangement provides flexibility and the opportunity to work from various locations within the UK
Work Schedule: Full-time, Monday to Friday, with a flexible work arrangement that allows for a healthy work-life balance
ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from various locations within the UK, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Head of Marketing and relevant team members
Key Assessment Areas:
- Marketing expertise and customer-centric mindset
- Campaign planning and execution skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of customer marketing and its importance to Gearset's success
- Prepare examples of successful marketing campaigns you've executed, focusing on customer engagement and growth
ATS Keywords: Customer Marketing, Campaign Management, Customer Engagement, Product Adoption, Salesforce, SaaS, Marketing Automation, Cross-Functional Collaboration, Data-Driven Insights
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, customer-centric mindset, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Gearset's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Trustworthy
Work Style:
- Results-driven
- Data-informed
- Adaptable
- Collaborative
- Customer-focused
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of customers in your marketing strategies?
- Can you provide an example of a time when you had to adapt your marketing approach based on data or feedback?
- How do you prioritize and manage multiple projects simultaneously, ensuring you deliver high-quality results?
ASSUMPTION: Candidates who demonstrate a strong customer-centric mindset, a results-driven work ethic, and a collaborative approach to problem-solving will be well-suited to Gearset's company culture.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on campaign execution
- Managing multiple projects and stakeholders simultaneously
- Adapting to a remote work environment and building relationships with team members virtually
- Keeping up with the fast-paced and ever-evolving SaaS industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer retention and growth within the existing customer base
- Customer Marketing Managers often work closely with Customer Success and Sales teams, requiring strong collaboration and communication skills
- This role offers the opportunity to gain experience in customer marketing and make a significant impact on Gearset's growth and success
ASSUMPTION: This role is unique in its focus on customer marketing within the SaaS industry, providing a valuable opportunity for candidates seeking to gain experience in this area.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive product adoption among existing customers
- Creating a customer referral program to incentivize satisfied customers to refer their peers
- Planning and managing a virtual training workshop for customers, focusing on a specific Gearset feature or use case
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Customer Marketing Manager might undertake to drive customer engagement, loyalty, and growth.
❓ Key Questions to Ask During Interview
- How does Gearset support the professional development and growth of its marketing team members?
- Can you describe the typical workflow and collaboration between the marketing team and other departments, such as Customer Success and Sales?
- How does Gearset measure the success of its customer marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities exist for growth and advancement within the marketing team, and how does Gearset support its employees in pursuing these opportunities?
- How does Gearset foster a customer-centric culture, and what specific initiatives or programs support this focus?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience, customer-centric mindset, and relevant achievements
- Write a cover letter that demonstrates your understanding of customer marketing and its importance to Gearset's success
- Prepare examples of successful marketing campaigns you've executed, focusing on customer engagement and growth
- Follow up with the Gearset HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
