📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Coty
🔹 Location: Warsaw, Poland
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business agenda for key brands at key customers
- Leading promotional strategy for key brands at key customers
- Preparing yearly trade marketing plans
- Developing effective promo mechanisms and trade activations
- Monitoring and improving key financial KPIs
- Managing trade marketing budget
- Close cooperation with key stakeholders on customer side
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to drive business results and collaborate effectively with cross-functional teams and key customers.
📋 Key Responsibilities
✅ Drive business agenda for key brands at key customers
✅ Lead promotional strategy of key brands at key customers
✅ Prepare yearly trade marketing plans corresponding with brands’ strategies and business goals
✅ Develop effective promo mechanisms and trade activations aimed at maximizing growth and return on investment
✅ Ongoing monitoring of respective customers’ P&L and sell-out performance with aim to propose actions improving key financial KPIs
✅ Ongoing monitoring of market trends and competitors’ activities to understand drivers of company and other players market performance
✅ Manage trade marketing budget dedicated to respective customers to maximize on effectiveness
✅ Customer Marketing input to New Product Implementation process, in particular for preparing launch strategy & plan in cooperation with sales team
✅ Close cooperation with other commercial functions: sales, marketing, demand planning and revenue management in order to secure growth and profitability on dedicated portfolio of brands and customers
✅ Close cooperation with key stakeholders on customer side, including category buyers and trade marketing team; preparing and delivering persuasive selling stories for strategic and operational meetings with customers
ASSUMPTION: The role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of work experience in Customer/Trade Marketing, 6-7 years of work experience in Marketing, Sales, or Category management in FMCG Industry. Experience in beauty industry will be an advantage
Required Skills:
- Excellent analytical skills and experience in building data driven selling stories
- Highly developed presentation skills
- AC Nielsen tools knowledge
- Very good command of English both in writing and speaking
- Goal oriented, proactive, team player with can do attitude. Creative and passionate, yet able to work independently
- Ability to work in dynamic environment, analytical, planning and organizational skills
- Very good knowledge of MS Office (Excel, Power Point)
Preferred Skills:
- Knowledge and passion about the beauty category
ASSUMPTION: Candidates with a proven track record in customer marketing, strong analytical skills, and excellent communication abilities will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Warsaw, Poland is approximately PLN 12,000 - 18,000 gross per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles and locations.
Benefits:
- Sport Card
- Private Medical Care
- Private Healthcare
- Benefits from Cafeteria Program
- Travelcard Reimbursement
- Discounts on Company Products
- Extra Day of Holidays for Birthday
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. The benefits package is competitive and designed to attract top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: 1904
Company Description:
- Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care
- The company celebrates the entire human kaleidoscope and cultivates a culture of fearless kindness
- Coty is proud to be an equal opportunities employer and strives to be an open, inclusive and diverse workplace where all employees can be their authentic self
Company Specialties:
- Fragrances
- Color Cosmetics
- and Skin & Body Care
Company Website: http://www.Coty.com
ASSUMPTION: Working for Coty offers an opportunity to join a global beauty leader with a rich history and a strong commitment to diversity, inclusion, and employee well-being.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Customer Marketing or a similar senior position within the organization
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Proven track record in customer marketing may lead to advancement to senior roles within the customer marketing function or other commercial functions
- Strong performance in this role may open up opportunities to work on key strategic projects or take on additional responsibilities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally within the organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people
- The city is known for its rich history, vibrant culture, and diverse architecture
- Warsaw offers a high quality of life, with numerous parks, museums, and cultural attractions
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: Working in Warsaw offers a dynamic and multicultural environment, with easy access to a wide range of amenities and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Phone/online introductory meeting
- First online/in-person interview
- Second interview
- Proposal with terms of employment
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Presentation and communication skills
- Customer marketing expertise and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer marketing experience, and strategic mindset
- Research Coty’s company culture and values to demonstrate your fit with the organization
ATS Keywords: Customer Marketing, Trade Marketing, Analytical Skills, Presentation Skills, People Management, Retail Environment Knowledge, Trade Tools Knowledge, Data Driven Selling, MS Office, FMCG Experience, Beauty Industry Knowledge
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews to stand out to hiring managers.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- AC Nielsen tools
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in customer marketing and project management within the industry.
👔 Cultural Fit Considerations
Company Values:
- Fearless: Coty encourages employees to take risks, learn, and grow
- Forward: The company fosters a culture of innovation and continuous improvement
- You: Coty celebrates individuality and empowers employees to bring their unique perspectives to work
Work Style:
- Collaborative: Coty values teamwork and cross-functional collaboration
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive
- Data-driven: Coty makes decisions based on data and insights, encouraging employees to be analytical and strategic in their approach
Self-Assessment Questions:
- How do you demonstrate fearlessness in your approach to work and problem-solving?
- Can you provide an example of a time when you drove a strategic initiative forward, and how did you adapt to changes or setbacks?
- How do you incorporate data and insights into your decision-making process, and can you give an example of a data-driven project you’ve led?
ASSUMPTION: Candidates who align with Coty’s values and work style, and can provide compelling examples of their fit, will be most successful in the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with day-to-day tactical tasks
- Navigating a large, matrixed organization with multiple stakeholders
- Operating in a competitive market with frequent changes and uncertainties
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a dynamic and sometimes unpredictable work environment.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Brand Manager: Both roles focus on driving brand growth, but the Customer Marketing Manager role is more customer-centric and focused on trade marketing, while the Brand Manager role is more product-centric and focused on brand building and innovation
- Customer Marketing Manager vs. Sales Manager: Both roles require strong analytical skills and a strategic mindset, but the Customer Marketing Manager role is more focused on trade marketing and customer relationships, while the Sales Manager role is more focused on driving sales and revenue growth through direct customer interactions
- Career path: Customer Marketing Manager roles often serve as a stepping stone to senior commercial roles, such as Head of Customer Marketing, Head of Category, or even General Manager positions within the organization
ASSUMPTION: Understanding the differences between similar roles and the potential career paths they offer can help applicants make informed decisions about their career development and identify the best fit for their skills and aspirations.
📝 Sample Projects
- Developing a trade marketing plan for a key customer to drive growth and improve profitability for a portfolio of brands
- Conducting a market analysis to identify trends and opportunities in the beauty industry and developing data-driven strategies to capitalize on them
- Leading a cross-functional team to launch a new product line, including input on trade marketing strategy and customer communication
ASSUMPTION: These sample projects illustrate the types of initiatives a Customer Marketing Manager might work on, demonstrating the role’s strategic and cross-functional nature.
❓ Key Questions to Ask During Interview
- Can you describe the company’s approach to customer marketing and how this role fits into the broader commercial strategy?
- How does the company support the professional development and growth of its Customer Marketing Managers?
- Can you provide an example of a successful customer marketing campaign or initiative led by the company, and what made it effective?
- How does the company measure the success of its Customer Marketing Managers, and what are the key performance indicators (KPIs) used to track progress?
- What is the company’s approach to diversity, equity, and inclusion, and how does this manifest in the Customer Marketing function?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coty Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer marketing experience, and strategic mindset
- Research Coty’s company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
