📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: LastPass
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth and enhancing engagement within the existing customer base
- Executing strategic marketing programs and assessing campaigns for optimization
- Collaborating with various teams to deliver impactful marketing campaigns
- Monitoring performance metrics and identifying opportunities for improvement
- Working closely with the Sales organization to support lead conversion efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. The ideal candidate will have experience in customer marketing or a related field within a SaaS-based IT company.
📋 Key Responsibilities
✅ Plan, build, and deliver impactful global marketing campaigns and programs targeting the B2B customer base, focusing on expansion
✅ Deliver quarterly global end-to-end plans for assigned projects and initiatives, including strategy, messaging, segmentation, event plans, content plans, tactics, budget, performance KPIs, sales enablement plan, and rollout plan/calendar
✅ Drive key customer marketing programs, including case studies and testimonials, sales reference program, and third-party reviews on G2, Gartner Peer Insights, and Trustpilot. Support large-scale expansion and Account-based marketing initiatives
✅ Lead the cross-functional effort in the development and execution of comprehensive campaigns in alignment with business objectives and core initiatives. Partner with key counterparts in Marketing and hold regular meetings with teams to drive customer marketing campaigns forward
✅ Monitor campaign performance metrics (impressions, clicks, conversions, etc.) and identify opportunities for improvement. Flag any potential issues or insightful trends early and make adjustments as needed
✅ Leverage data visualization tools to track campaign ROI and inform strategic adjustments. Complete post-campaign analysis, including actionable insights for stakeholders
✅ Work closely with the Sales organization; develop and deliver global campaign trainings and messaging pre-launch and support lead conversion efforts by BDRs and Sales Reps through campaign reporting, tracking, and regular meetings with teams
✅ Collaborate with Customer Success, Advocacy, Sales, and Solutions Consultants to better understand customer pain points, areas of success with expansion, and any new trends leading to high conversions
✅ Assist with ad-hoc marketing projects and tasks, such as process improvements, troubleshooting campaign issues, and supporting team initiatives
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in customer marketing, demand generation, growth marketing, or product marketing for a SaaS-based IT company
Required Skills:
- Strategic planning and execution
- Campaign management and optimization
- Data analysis and visualization
- Excellent communication and interpersonal skills
- Project management and prioritization
- Strong writing and content creation skills
- Familiarity with Marketo, Salesforce.com, Lean Data, 6sense, Zoom Info, Monday.com, or similar marketing tech tools
Preferred Skills:
- Experience working in a fast-paced cybersecurity company
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the cybersecurity industry may have an advantage, but it is not required.
💰 Compensation & Benefits
Salary Range: $60,000 - $95,000 USD per year
Benefits:
- Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
- Generous parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- Continuous learning and development opportunities, including an annual learning stipend
- Peer-to-Peer Recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market data for similar roles in the US. The actual salary may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: LastPass is a leader in password and identity management, making it easier to log into life and work. It operates in the Computer and Network Security industry.
Company Size: LastPass has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: LastPass was founded in 2008 and is headquartered in Boston, Massachusetts.
Company Description:
- LastPass offers a market-leading password manager, making it easier to log into life and work
- It provides high-growth, collaborative environments with inclusive teams
- LastPass has a remote-first culture, offering flexible work arrangements and competitive compensation
Company Specialties:
- Password Management
- Identity Management
- Single Sign-On
- SaaS
- Cloud
- Web Applications
- Mobile Applications
- Federated Identity Management
- and Passwords
Company Website: www.lastpass.com
ASSUMPTION: LastPass is a well-established company in the cybersecurity industry, offering a range of products and services to both individual and enterprise customers.
📊 Role Analysis
Career Level: The Customer Marketing Manager role is a mid-level position, requiring 2-5 years of experience in a related field.
Reporting Structure: This role reports directly to the Senior Director of Customer Marketing and collaborates closely with various teams within the Demand Generation function and other departments that interact with customers.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from the company's headquarters in Boston, Massachusetts.
Growth Opportunities:
- As LastPass continues to grow, there may be opportunities for the Customer Marketing Manager to take on additional responsibilities or move into a senior role within the marketing organization
- LastPass offers continuous learning and development opportunities, including an annual learning stipend to support professional growth
ASSUMPTION: The Customer Marketing Manager role provides an excellent opportunity for career growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: LastPass has a remote-first culture, with the option to work remotely or from the company's headquarters in Boston, Massachusetts.
Office Location(s): 125 High St, Suite 200, Boston, Massachusetts 02110, US
Geographic Context:
- The Boston, Massachusetts area offers a mix of urban and suburban living, with a rich history and a thriving tech industry
- LastPass' headquarters is located in the heart of Boston's Back Bay neighborhood, providing easy access to public transportation, dining, and entertainment options
- The remote-friendly work arrangement allows employees to work from anywhere in the United States
Work Schedule: The Customer Marketing Manager role follows a typical full-time work schedule, with the option for flexible hours and remote work arrangements.
ASSUMPTION: The remote-friendly work environment at LastPass offers employees the flexibility to balance work and personal responsibilities while maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Senior Director of Customer Marketing and other team members
- Final round interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Campaign management and optimization skills
- Data analysis and visualization abilities
- Communication and interpersonal skills
- Project management and prioritization
- Cultural fit and alignment with LastPass' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Customer Marketing Manager role
- Demonstrate your understanding of LastPass' products and services, as well as the company's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Showcase your familiarity with marketing tech tools and data-driven decision-making processes
ATS Keywords: Customer Marketing, Demand Generation, Growth Marketing, Product Marketing, Campaign Management, Data Analysis, Strategic Planning, Marketing Tech, Cybersecurity, SaaS
ASSUMPTION: The interview process at LastPass is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and growing organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Lean Data
- 6sense
- Zoom Info
- Monday.com
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Wrike)
ASSUMPTION: The Customer Marketing Manager will be expected to have experience with or quickly learn the tools and technologies used by LastPass to execute marketing campaigns and monitor performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Innovative
- Transparent
- Accountable
Work Style:
- Dynamic and fast-paced
- Data-driven and metrics-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you ensure that your marketing campaigns are tailored to the unique needs and preferences of LastPass' customers?
- Can you describe a time when you had to pivot or adjust your marketing strategy due to changing customer behavior or market conditions?
- How do you approach working collaboratively with cross-functional teams to deliver successful marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong understanding of LastPass' values and work style, as well as a commitment to customer-centric marketing and continuous improvement, will be well-suited for the Customer Marketing Manager role.
⚠️ Potential Challenges
- The Customer Marketing Manager role requires strong project management skills and the ability to manage multiple projects simultaneously in a fast-paced environment
- Candidates may face competition from other experienced marketing professionals seeking similar roles within the growing cybersecurity industry
- The remote-friendly work arrangement may present unique challenges in maintaining productivity and work-life balance
- LastPass' focus on customer-centric marketing may require candidates to adapt their approach to prioritize customer needs and preferences above all else
ASSUMPTION: The Customer Marketing Manager role offers a unique opportunity to drive growth and enhance engagement within an existing customer base, but it also presents challenges that require strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- The Customer Marketing Manager role at LastPass differs from related positions in other companies in its focus on driving growth and enhancing engagement within an existing customer base, rather than acquiring new customers
- LastPass' customer-centric approach to marketing sets it apart from other companies in the cybersecurity industry, which may prioritize product-led growth or other marketing strategies
- The Customer Marketing Manager role at LastPass offers a unique opportunity for career growth and development within a dynamic and expanding company, with a focus on driving customer success and expansion
ASSUMPTION: The Customer Marketing Manager role at LastPass is unique in its focus on driving growth and enhancing engagement within an existing customer base, and it offers a compelling opportunity for experienced marketing professionals seeking to make a significant impact on a company's pipeline generation and results.
📝 Sample Projects
- Developing and executing a comprehensive campaign to drive customer expansion and upsell within a specific industry vertical
- Collaborating with Customer Success and Sales teams to create targeted marketing content that addresses customer pain points and highlights areas of success with expansion
- Analyzing customer data to identify trends and insights that inform strategic adjustments to marketing campaigns and optimize tactics
ASSUMPTION: The Customer Marketing Manager role at LastPass offers a range of projects that require strategic thinking, data-driven decision-making, and strong collaboration skills to drive customer success and expansion.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing department and how it collaborates with other departments at LastPass?
- How does LastPass measure the success of its customer marketing campaigns, and what key performance indicators (KPIs) are used to track progress and inform strategic adjustments?
- Can you provide an example of a successful customer marketing campaign at LastPass, and what factors contributed to its success?
- How does LastPass approach customer segmentation and targeting, and what tools or technologies are used to support these efforts?
- What opportunities exist for professional growth and development within the Customer Marketing department and LastPass as a whole?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of LastPass' customer marketing strategies and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Customer Marketing Manager role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Showcase your familiarity with marketing tech tools and data-driven decision-making processes
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
