📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Relias LLC
🔹 Location: Morrisville, North Carolina, United States
🔹 Job Type: Hybrid (30 days/quarter in office)
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site required (North Carolina, United States)
🚀 Job Overview
Key aspects of this role include:
- Driving growth from the existing client base through high-impact, data-driven campaigns
- Focusing on upsell, cross-sell, and retention strategies to increase customer value and engagement
- Collaborating with Sales, Customer Success, and Product Marketing teams to align marketing strategies with company growth priorities
- Planning, executing, and analyzing customer marketing programs through various channels
- Measuring and evaluating campaign performance to optimize future efforts
ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in customer engagement and a proven track record of driving revenue growth through marketing campaigns.
📋 Key Responsibilities
✅ Understand the Relias customer base and voice of customer to inform messaging, positioning, and marketing strategies.
✅ Own the development and execution of customer marketing strategies aligned to company growth priorities, including product expansion, renewals, and strategic upsell initiatives.
✅ Plan, execute, and analyze customer marketing programs for owned product lines through a variety of channels, including emails, webinars, direct mail, events, and ABM tactics focused on upsell and cross-sell growth.
✅ Serve as a strategic partner to Customer Success and Sales teams to identify growth opportunities and influence account expansion plans.
✅ Measure and evaluate campaign performance related to expansion and retention, using data-driven insights to recommend strategic optimizations and guide future efforts.
✅ Establish and grow strong relationships across Marketing, Sales, Client Success, Client Care, and other teams across the organization to ensure campaigns reflect product priorities, customer needs, and timely market opportunities.
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to successfully execute multiple marketing programs and manage stakeholder expectations.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or other related field.
Experience: 5+ years of experience in demand generation, lifecycle marketing, or customer engagement roles with demonstrated success owning customer growth strategies.
Required Skills:
- Proven ability to connect marketing programs with revenue growth, customer health, and company-wide initiatives
- Strong communication and relationship-building skills, comfortable working with customers, Client Success, and Sales teams
- Detail-oriented and organized, with the ability to manage multiple programs and timelines
- Analytical skills with the ability to interpret data and make data-driven decisions, including testing new channels to drive impact
- Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions
- Self-starter with the ability to work independently, prioritize, and get things done
- Experience with customer segmentation and journey mapping
- Experience working in a SaaS environment, healthcare and/or B2B experience
- Experience driving alignment across departments and managing stakeholder expectations
- Proven track record of building and executing upsell, cross-sell, and retention customer campaigns
- Familiarity using martech solutions in a B2B environment such as Salesforce, Pardot, PowerBI, Instapage, Jira, etc.
Preferred Skills:
- Experience running customer events (in-person, virtual, and/or hybrid) or roundtables
- Familiarity with ABM platforms like Demandbase or 6sense
- Familiarity with gifting platforms like Postal
ASSUMPTION: Candidates with experience in the healthcare industry or working with healthcare clients will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in North Carolina)
Benefits:
- Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
- Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
- Active Employee Resource Groups open to all employees!
- Comprehensive onboarding program – a great introduction to our company, customers, and culture!
- Growth and career advancement opportunities!
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
Working Hours: Full-time position with a 40-hour workweek
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in North Carolina. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1974 (as part of Bertelsmann AG)
Company Description:
- DK is a global publishing company and part of Bertelsmann AG, a multinational media, services, and education company
- DK's mission is to inspire people to learn and explore new worlds through its wide range of educational and reference books, digital products, and services
- DK's brands include Dorling Kindersley (DK), Lonely Planet, and Mankiw
Company Specialties:
- Educational publishing
- Reference publishing
- Digital learning platforms
- Travel guides and digital content
- Economics and finance publications
Company Website: dk.com
ASSUMPTION: As a large, multinational corporation, DK offers a wide range of career opportunities and resources for professional development and growth.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Customer Marketing
Work Arrangement: Hybrid (30 days/quarter in office, with the rest of the time working remotely)
Growth Opportunities:
- Potential career progression into a senior or director-level role within the marketing department
- Opportunities to expand the role's scope and impact as the company grows and evolves
- Chance to work on high-visibility projects and collaborate with senior leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's customer marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Morrisville, North Carolina, United States
Geographic Context:
- Morrisville is a suburb of Raleigh-Durham, North Carolina, with a population of approximately 25,000
- The area is known for its high quality of life, with a low cost of living, excellent schools, and a variety of cultural and recreational activities
- Morrisville is conveniently located near Research Triangle Park (RTP), a major research and technology hub
Work Schedule: Full-time position with a 40-hour workweek, with the option to work remotely for most of the year
ASSUMPTION: The Morrisville office offers a comfortable and productive work environment, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and a team member
- Final interview with the Senior Director of Customer Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with customer segmentation, journey mapping, and driving revenue growth through marketing campaigns
- Showcase your ability to work independently and manage multiple projects and timelines
- Demonstrate your familiarity with martech solutions and experience working in a SaaS environment
ATS Keywords: Customer marketing, demand generation, lifecycle marketing, customer engagement, customer growth strategies, upsell, cross-sell, retention, martech, SaaS, B2B, data-driven, revenue growth
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- PowerBI
- Instapage
- Jira
- Other martech solutions as needed
ASSUMPTION: The tools and technologies required for this role may evolve as the company's marketing stack changes and grows.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Results-oriented
- Data-driven and analytical
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach understanding and incorporating customer feedback into your marketing strategies?
- Can you provide an example of a time when you had to pivot or adjust your marketing approach due to changing customer needs or market conditions?
- How do you prioritize and manage multiple projects and timelines to ensure successful execution?
ASSUMPTION: Candidates who demonstrate a strong fit with DK's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing programs and timelines simultaneously
- Balancing the needs and priorities of various stakeholders, including marketing, sales, and customer success teams
- Adapting to changes in the company's marketing strategy or priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Potential challenges related to working in a hybrid role, such as maintaining productivity and communication when working remotely
ASSUMPTION: Candidates with strong project management, communication, and adaptability skills will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on customer marketing within the publishing industry, with a strong emphasis on driving revenue growth through data-driven campaigns
- Compared to similar roles in other industries, this position offers a unique opportunity to work with a global publishing company and impact a wide range of customers worldwide
- Career progression in this role may differ from that of similar roles in other industries, with potential opportunities to expand the role's scope and impact as the company grows and evolves
ASSUMPTION: Candidates with experience in the publishing industry or working with publishing clients will have a strong advantage in this role.
📝 Sample Projects
- Developing and executing a targeted email campaign to upsell a new product line to existing customers
- Creating and hosting a virtual customer event focused on customer success stories and best practices for using the company's products
- Analyzing customer data to identify trends and opportunities for cross-selling complementary products
ASSUMPTION: These sample projects illustrate the types of initiatives the Customer Marketing Manager may work on, but the specific projects will vary based on the company's priorities and customer needs.
❓ Key Questions to Ask During Interview
- Can you describe the company's customer marketing strategy and how this role fits into that overall plan?
- How does the company measure the success of its customer marketing campaigns, and what metrics are most important for this role?
- What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will help demonstrate your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer marketing, demand generation, and driving revenue growth through marketing campaigns
- Prepare for your interviews by researching the company, its products, and its customer base, as well as brushing up on your knowledge of the publishing industry and relevant marketing trends
- Be ready to discuss your experience with customer segmentation, journey mapping, and working with martech solutions
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
