Customer Marketing Manager

📌 Core Information

🔹 Job Title: Customer Marketing Manager

🔹 Company: LastPass

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Computer and Network Security

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth and enhancing engagement within the existing customer base of global accounts.
• Executing strategic programs that engage key customer stakeholders and move them down the funnel.
• Monitoring campaign performance metrics and optimizing tactics based on data-driven insights.
• Collaborating closely with various teams, including Demand Generation, Sales, and Customer Success.
• Working autonomously and identifying solutions to potential problems in a fast-paced environment.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in driving customer marketing efforts and contributing to the company's revenue engine.

📋 Key Responsibilities

✅ Plan, build, and deliver impactful global marketing campaigns and programs targeting the B2B customer base, focusing on expansion.

✅ Deliver quarterly global end-to-end plans for assigned projects and initiatives, including strategy, messaging, segmentation, event plans, content plans, tactics, budget, performance KPIs, sales enablement plan, and rollout plan/calendar.

✅ Drive key customer marketing programs, including case studies and testimonials, sales reference program, and third-party reviews on G2, Gartner Peer Insights, and Trustpilot. Support large-scale expansion and Account-based marketing initiatives.

✅ Lead the cross-functional effort in the development and execution of comprehensive campaigns in alignment with business objectives and core initiatives. Partner with key counterparts in Marketing and hold regular meetings with teams to drive customer marketing campaigns forward.

✅ Monitor campaign performance metrics (impressions, clicks, conversions, etc.) and identify opportunities for improvement. Flag any potential issues or insightful trends early and make adjustments as needed.

✅ Leverage data visualization tools to track campaign ROI and inform strategic adjustments. Complete post-campaign analysis, including actionable insights for stakeholders.

✅ Work closely with the Sales organization; develop and deliver global campaign trainings and messaging pre-launch and support lead conversion efforts by BDRs and Sales Reps through campaign reporting, tracking, and regular meetings with teams.

✅ Collaborate with Customer Success, Advocacy, Sales, and Solutions Consultants to better understand customer pain points, areas of success with expansion, and any new trends leading to high conversions.

✅ Assist with ad-hoc marketing projects and tasks, such as process improvements, troubleshooting campaign issues, and supporting team initiatives.

ASSUMPTION: The ideal candidate will have experience in a similar role on a demand generation, growth marketing, customer marketing, or product marketing team for a SaaS-based IT company. Strong analytical skills and the ability to balance program strategy with campaign execution are crucial for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in demand generation, growth marketing, customer marketing, or product marketing for a SaaS-based IT company.

Required Skills:

• Proven experience planning and executing global marketing campaigns and programs.
• Strong analytical skills and data-driven mindset.
• Excellent communication skills, both written and verbal.
• Ability to work autonomously and manage multiple projects in a fast-paced environment.
• Familiarity with marketing technology tools such as Marketo, Salesforce.com, Lean Data, 6sense, Zoom Info, Monday.com, or similar platforms.

Preferred Skills:

• Experience working in a fast-paced cybersecurity company.
• Fluency in additional languages.

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a proven track record in customer marketing may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $60,000 - $105,000 USD per year. Our compensation reflects the cost of labor across several US geographic markets and may vary depending on job-related knowledge, skills, and experience.

Benefits:

• Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days.
• Generous parental leave.
• Comprehensive health coverage, including dependents.
• Home office setup support.
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth.
• Peer-to-peer recognition through Motivosity.
• Employee Assistance Program for well-being support.
• Remote work stipend to support your home office needs.
• Short-Term or Remote-Centric Work Arrangements for added flexibility.

Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Customer Marketing Manager role in the United States. Actual compensation may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: LastPass is a leader in password and identity management, making it easier to log into life and work. They operate in the competitive and dynamic Computer and Network Security industry.

Company Size: LastPass is a mid-sized company with 501-1,000 employees, providing a collaborative environment with inclusive teams.

Founded: LastPass was founded in 2008 and is headquartered in Boston, Massachusetts.

Company Description:

• LastPass is a leading identity and password manager, making it easier to log in to life and work.
• Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals.
• With LastPass, important credentials are protected and private – and always within reach.

Company Specialties:

• Password Management
• Identity Management
• Single Sign-On
• SaaS
• Cloud
• Web Applications
• Mobile Applications
• Federated Identity Management

Company Website: www.lastpass.com

ASSUMPTION: LastPass is a well-established company in the cybersecurity industry, with a strong focus on innovation and customer-centric solutions.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in demand generation, growth marketing, customer marketing, or product marketing.

Reporting Structure: The Customer Marketing Manager will report directly to the Senior Manager of Customer Marketing and collaborate closely with various teams within the Demand Generation function and other departments.

Work Arrangement: This role is remote-friendly, with flexibility for the right candidate. While the company is headquartered in Boston, Massachusetts, the Customer Marketing Manager can work remotely from anywhere in the United States.

Growth Opportunities:

• As LastPass continues to grow, there will be opportunities for the Customer Marketing Manager to take on more responsibility and advance their career within the marketing organization.
• With a strong performance record, the Customer Marketing Manager may have the opportunity to lead a team or take on a more senior role in the future.

ASSUMPTION: The Customer Marketing Manager role offers a unique opportunity to make a significant impact on the company's revenue engine and drive customer engagement within a dynamic and growing organization.

🌍 Location & Work Environment

Office Type: LastPass has a remote-first culture, with employees working from various locations across the United States.

Office Location(s): The company's headquarters is located in Boston, Massachusetts, but employees can work remotely from anywhere in the United States.

Geographic Context:

• The United States has a diverse range of time zones, which may impact communication and collaboration with remote team members.
• LastPass offers flexible work arrangements to accommodate employees' personal needs and preferences.

Work Schedule: The Customer Marketing Manager will work full-time, typically 40 hours per week, with flexibility for the right candidate. The role may require occasional overtime or working on weekends to meet project deadlines.

ASSUMPTION: The remote-friendly work environment at LastPass provides employees with the flexibility to balance their personal and professional lives while maintaining a strong connection to the company's mission and culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• In-depth interviews with the hiring manager and relevant team members to discuss the role's responsibilities, required skills, and cultural fit.
• Background check and reference checks for the final candidate.
• Job offer and onboarding for the successful candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Analytical skills and data-driven mindset.
• Excellent communication skills, both written and verbal.
• Ability to work autonomously and manage multiple projects in a fast-paced environment.
• Familiarity with marketing technology tools and customer marketing strategies.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Customer Marketing Manager role.
• Demonstrate your understanding of LastPass's products and services, as well as their unique value proposition in the cybersecurity industry.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work autonomously in a fast-paced environment.
• Be ready to discuss your experience with marketing technology tools and customer marketing strategies.

ATS Keywords: Customer Marketing, Demand Generation, Growth Marketing, Strategic Planning, Campaign Execution, Data Analysis, Marketing Technology, Customer Engagement, Sales Enablement, Autonomous Work, Fast-Paced Environment

ASSUMPTION: The interview process for the Customer Marketing Manager role at LastPass will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work autonomously in a fast-paced environment. Demonstrating a strong understanding of customer marketing strategies and relevant industry trends will be crucial for success.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Lean Data
• 6sense
• Zoom Info
• Monday.com

ASSUMPTION: Familiarity with these marketing technology tools is preferred but not required. LastPass will provide training and support to help the successful candidate get up to speed with their tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable
• Inclusive

Work Style:

• Remote-friendly and flexible work arrangements.
• Fast-paced and dynamic environment.
• Strong focus on data-driven decision-making and continuous learning.
• Collaborative and inclusive team culture.

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with LastPass's customer-centric values?
• Can you describe a time when you had to adapt to a significant change in a fast-paced environment, and how did you approach it?
• How do you prioritize and manage multiple projects in a dynamic work environment, and how do you ensure that you're meeting deadlines and delivering high-quality work?

ASSUMPTION: LastPass values candidates who are passionate about customer-centric marketing, adaptable to change, and capable of thriving in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The Customer Marketing Manager role requires a strong understanding of customer journeys and the ability to develop targeted marketing strategies that drive engagement and expansion.
• Working in a fast-paced environment may present challenges in managing multiple projects and meeting tight deadlines.
• The role requires a high level of autonomy and the ability to identify solutions to potential problems independently.
• Collaborating with various teams and stakeholders may present communication and coordination challenges that the Customer Marketing Manager must navigate effectively.

ASSUMPTION: The ideal candidate for this role will be comfortable working autonomously, managing multiple projects, and collaborating effectively with cross-functional teams in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, the Customer Marketing Manager position at LastPass focuses heavily on driving engagement and expansion within the existing customer base.
• Customer marketing strategies in the cybersecurity industry may differ from those in other technology sectors, requiring a strong understanding of the unique challenges and opportunities presented by the industry.
• Career progression in customer marketing may involve transitioning into more senior roles within the marketing organization or exploring opportunities in related fields such as product marketing or sales enablement.

ASSUMPTION: Understanding the unique aspects of the Customer Marketing Manager role at LastPass and the cybersecurity industry will be crucial for success in this position and future career growth.

📝 Sample Projects

• Developing and executing a comprehensive campaign to drive customer engagement and expansion for a new product feature.
• Collaborating with the Sales organization to create targeted messaging and content that supports lead conversion efforts for a specific customer segment.
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns that drive customer engagement and expansion.

ASSUMPTION: The Customer Marketing Manager role at LastPass offers a unique opportunity to work on a variety of projects that drive customer engagement, expansion, and revenue growth within the company's existing customer base.

❓ Key Questions to Ask During Interview

• Can you describe the most significant customer marketing challenge that LastPass is currently facing, and how does this role contribute to addressing it?
• How does LastPass measure the success of its customer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a successful customer marketing campaign that LastPass has executed in the past, and what made it so effective?
• How does LastPass support the professional development and growth of its marketing team members, and what opportunities are there for growth within the customer marketing function?
• Can you describe the company's approach to data privacy and security, and how does this role contribute to ensuring the protection of customer data?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Customer Marketing Manager role at LastPass.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work autonomously in a fast-paced environment.
• Be ready to discuss your experience with marketing technology tools and customer marketing strategies.
• Follow up with the LastPass HR team one week after submitting your application to inquire about the status of your application if you haven't heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.