📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Monotype
🔹 Location: Woburn, MA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving customer retention, renewals, and product adoption through targeted marketing campaigns
- Managing email communications, customer engagement campaigns, and day-to-day marketing activities
- Collaborating cross-functionally in a fast-paced environment
- Optimizing campaign performance through testing and analysis
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on customer-centric marketing strategies.
📋 Key Responsibilities
✅ Plan and execute customer email campaigns, including onboarding, adoption, renewal reminders, and feature announcements
✅ Coordinate newsletter content, product updates, and customer engagement communications
✅ Manage campaign lists, segmentation, and scheduling within Marketo
✅ Plan and launch targeted advertising programs to supplement email campaigns and events
✅ Build and develop a content strategy that appeals to different customer types and lifecycle stages
✅ Assist with light content creation such as email copywriting, social posts, or promotional content for webinars and customer events
✅ Own the customer marketing calendar, ensuring timely execution of key retention touchpoints
✅ Test, optimize, and report on customer marketing campaign performance
ASSUMPTION: This role may require occasional work outside of regular business hours to ensure campaign deadlines are met.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in email marketing, customer marketing, or digital marketing roles
Required Skills:
- Proven experience in email marketing, customer marketing, or digital marketing
- Familiarity with ABM principles and tools (6sense) and hands-on experience with marketing automation & CRM tools (Salesforce & Marketo)
- Excellent writing and editing skills
- Detail-oriented with strong project management abilities
- Comfortable working cross-functionally in a fast-paced environment
Preferred Skills:
- Experience with customer success or account management
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B marketing or relevant industry experience may be preferred.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Boston area)
Benefits:
- Hybrid work arrangements
- Competitive paid time off programs
- Comprehensive commercial medical insurance coverage
- Competitive compensation with corporate bonus program & uncapped commission for quota-carrying Sales
- Creative, innovative, and global working environment in the creative and software technology industry
- Highly engaged Events Committee to keep work enjoyable
- Reward & Recognition Programs (including President's Club for all functions)
- Professional onboarding program, including robust targeted training for Sales function
- Development and advancement opportunities (high internal mobility across organization)
- Retirement planning options to save for your future
Working Hours: 40 hours per week, with flexibility for occasional overtime to meet campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on font design, management, and technology
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2012, with a rich legacy in font design and management
Company Description:
- Monotype is a global leader in type and technology, bringing brands to life through fonts and digital experiences
- The company's rich history includes iconic typefaces like Helvetica, Futura, and Times New Roman
- Monotype offers a wide range of solutions for brands and creative professionals, making it easier for them to design beautiful brand experiences
Company Specialties:
- Enterprise Font Management Software
- Font Design
- Internet Development
Company Website: www.monotype.com
ASSUMPTION: Monotype's focus on type and technology makes it an attractive option for candidates interested in the creative and software technology industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Senior Marketing Manager and may oversee junior marketing team members
Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work
Growth Opportunities:
- Advancement to a Senior Marketing Manager or similar role within the organization
- Expanding responsibilities to include additional marketing channels or customer segments
- Potential opportunities to work on international projects or with global teams
ASSUMPTION: The growth opportunities for this role are largely dependent on the candidate's performance, initiative, and alignment with the company's strategic goals.
🌍 Location & Work Environment
Office Type: Hybrid office, with a combination of remote and on-site work
Office Location(s): Woburn, MA, USA
Geographic Context:
- Woburn is a suburban city located approximately 10 miles north of Boston, providing easy access to urban amenities while maintaining a residential atmosphere
- The area offers a mix of cultural attractions, outdoor recreation, and dining options
- Woburn is well-connected by public transportation, with several commuter rail stations nearby
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime to meet campaign deadlines
ASSUMPTION: The hybrid work arrangement provides a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing team
- Final interview with the Senior Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign planning
- Email marketing and automation experience
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of successful email marketing campaigns or customer engagement initiatives you've led
- Demonstrate your understanding of the company's focus on type and technology in your application materials
ATS Keywords: Email Marketing, Customer Marketing, Digital Marketing, ABM, Marketo, Salesforce, Customer Engagement, Campaign Planning, Marketing Strategy
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The candidate should have experience with marketing automation tools and CRM platforms, as well as proficiency in Microsoft Office Suite or Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Customer Focus
- Integrity
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on customer-centric marketing strategies
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating engaging customer experiences through marketing campaigns?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who are self-motivated, detail-oriented, and enthusiastic about creating engaging customer experiences are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Occasional work outside of regular business hours to meet campaign deadlines
- Adapting to a fast-paced, dynamic work environment with shifting priorities
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: The potential challenges of this role are largely outweighed by the opportunities for professional growth, collaboration, and creativity.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Marketing Manager: Customer Marketing Manager focuses specifically on customer engagement and retention, while Marketing Manager may have a broader scope of responsibilities
- Customer Marketing Manager vs. Customer Success Manager: Customer Marketing Manager focuses on driving customer engagement through marketing campaigns, while Customer Success Manager focuses on customer retention and account management
- Customer Marketing Manager vs. Product Marketing Manager: Customer Marketing Manager focuses on customer engagement and retention, while Product Marketing Manager focuses on product positioning, messaging, and go-to-market strategy
ASSUMPTION: The specific responsibilities and focus areas of these roles may vary depending on the organization and its industry.
📝 Sample Projects
- Developing and executing a customer onboarding email campaign to improve new customer engagement and activation
- Creating targeted advertising campaigns to promote product features and drive customer adoption
- Analyzing customer data to identify trends and opportunities for segmentation and personalized marketing
ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives the Customer Marketing Manager may be responsible for, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does the company measure the success of its customer marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration with other departments or teams within the organization?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful email marketing campaigns or customer engagement initiatives you've led
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
