📌 Core Information
🔹 Job Title: Customer Marketing Manager (Remote - US)
🔹 Company: Jobgether (Partnering with LastPass)
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving growth within an established global customer base through targeted marketing initiatives
- Collaborating cross-functionally with various teams to deliver results that influence revenue
- Combining creative storytelling, campaign execution, and performance analysis in a dynamic, data-driven environment
- Focusing on the full customer journey and thriving in collaborative, fast-paced settings
ASSUMPTION: This role requires a strategic marketer with a strong background in customer, growth, or demand generation marketing within a SaaS or IT environment. The ideal candidate will have a proven track record of driving customer engagement, retention, and expansion.
📋 Key Responsibilities
✅ Design and execute global B2B marketing programs to engage existing customers and drive expansion opportunities
✅ Deliver quarterly, end-to-end campaign strategies including segmentation, messaging, performance KPIs, and sales enablement
✅ Lead initiatives such as case studies, testimonials, third-party reviews, and account-based marketing efforts
✅ Collaborate cross-functionally with various teams to align on strategy and execution
✅ Monitor campaign performance and leverage data visualization tools to track ROI and adjust tactics for optimization
✅ Support Sales and BDRs through campaign reporting, training, and ongoing feedback loops to improve conversion efforts
✅ Analyze customer behavior trends and integrate insights into campaign refinement and lifecycle marketing strategies
✅ Manage ad hoc marketing initiatives and contribute to ongoing team process improvements
ASSUMPTION: This role requires a high level of strategic thinking, hands-on campaign execution, and data-driven decision-making. The ideal candidate will be comfortable working in a fast-paced, remote-first setting and collaborating with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in customer, growth, or demand generation marketing within a SaaS or IT environment
Required Skills:
- Excellent writing and communication skills, with a focus on lifecycle messaging tailored to buyer stages
- Analytical mindset with the ability to interpret data and drive insights for measurable outcomes
- Collaborative and cross-functional approach, working well with diverse teams across marketing and sales functions
- Deep customer empathy, with an understanding of pain points, motivations, and engagement patterns
- Organized and autonomous; capable of managing multiple priorities in a fast-paced, remote-first setting
Preferred Skills:
- Familiarity with marketing tools like Marketo, Salesforce, 6sense, ZoomInfo, or project management platforms like Monday.com
- Experience in cybersecurity or working with technical products
ASSUMPTION: While familiarity with specific marketing tools and experience in cybersecurity are preferred, they are not strict requirements. The ideal candidate will have a strong foundation in marketing principles and be eager to learn new tools and technologies as needed.
💰 Compensation & Benefits
Salary Range: $60,000—$105,000 USD, based on location and experience. This range is an estimate based on industry standards for similar roles and experience levels in the United States.
Benefits:
- Remote-first culture with flexible working arrangements and remote-centric setup support
- Flexible Paid Time Off, including quarterly self-care and volunteer days
- Generous parental leave policies
- Comprehensive healthcare coverage for employees and dependents
- Annual learning stipend and continuous development opportunities
- Free LastPass Families account for up to 5 members
- Peer-to-peer recognition platform (Motivosity)
- Employee Assistance Program and well-being resources
- Inclusive and growth-oriented company culture focused on impact and innovation
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's location, experience, and skills. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. They specialize in the Internet Marketplace Platforms industry.
Company Size: Jobgether has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Jobgether was founded in 2020 and has since grown to partner with companies like LastPass to fill critical roles.
Company Description:
- Jobgether uses AI to evaluate candidates' skills, experience, and achievements, comparing their profiles to the job's core requirements and past success factors to determine a match score
- The platform focuses on skills-based, bias-free hiring, shortlisting the top 3 candidates for each role and sharing them directly with the company's internal hiring team
- Jobgether's mission is to eliminate the noise in the hiring process, automate manual work, and let people focus on what really matters: hiring smarter and finding the perfect job, no matter where you are
Company Specialties:
- AI-driven job matching
- Talent acquisition and retention
- Global recruitment solutions
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's focus on AI-driven hiring and global talent matching makes it an attractive option for candidates seeking innovative, tech-driven recruitment experiences.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 5-10 years of experience in customer, growth, or demand generation marketing.
Reporting Structure: The Customer Marketing Manager will collaborate cross-functionally with various teams, including Campaigns, Product Marketing, Field Marketing, Lifecycle, Sales, and Customer Success. They will report directly to the Head of Marketing or a relevant marketing director.
Work Arrangement: This is a remote-first role, with a requirement for the candidate to be based in the United States. The work arrangement is flexible, with a focus on results and performance rather than hours worked.
Growth Opportunities:
- As a mid-sized company, Jobgether offers opportunities for growth and advancement as the company expands its partnerships and services
- The Customer Marketing Manager role is a critical function within the marketing department, providing ample opportunities for career development and impact
- Working with a diverse range of teams and stakeholders, the ideal candidate will have the chance to learn and grow in various aspects of marketing and business
ASSUMPTION: Given Jobgether's focus on AI-driven hiring and global talent matching, there may be opportunities for the successful candidate to contribute to the development of new features and services, further enhancing their career growth potential.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): N/A (Remote)
Geographic Context:
- The United States is a large and diverse market, offering a wide range of opportunities for customer engagement and expansion
- Working remotely allows for a flexible work-life balance and the ability to collaborate with teams across the country
- The United States has a well-established and mature market for cybersecurity and SaaS products, providing ample opportunities for customer marketing initiatives
Work Schedule: Flexible, with a focus on results and performance rather than hours worked
ASSUMPTION: While the work schedule is flexible, the ideal candidate should be prepared to work in a fast-paced, dynamic environment with tight deadlines and multiple priorities.
💼 Interview & Application Insights
Typical Process:
- Initial AI-driven screening of CV and LinkedIn profile
- Shortlisting of top 3 candidates based on match score
- Manual review by Jobgether's human team, if necessary
- Introduction of shortlisted candidates to the partner company (LastPass)
- Final decision and next steps (such as interviews or additional assessments) made by LastPass' internal hiring team
Key Assessment Areas:
- Strategic thinking and campaign planning
- Data analysis and interpretation skills
- Cross-functional collaboration and communication
- Customer empathy and understanding of the buyer journey
- Adaptability and autonomy in a remote-first setting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in customer, growth, or demand generation marketing
- Include specific examples of successful customer engagement, retention, and expansion initiatives you've led or contributed to
- Demonstrate your understanding of the role and Jobgether's AI-driven hiring process in your application materials
ATS Keywords: Customer Marketing, Campaign Execution, Performance Analysis, Data-Driven Environment, Cross-Functional Collaboration, Customer Engagement, Retention Strategies, Analytical Mindset, Lifecycle Marketing, Creative Storytelling, Sales Enablement, Customer Empathy, Marketing Tools Familiarity, Organizational Skills, Technical Product Experience
ASSUMPTION: Jobgether's AI-driven hiring process focuses on skills-based, bias-free evaluation. Applicants should emphasize their relevant skills, experience, and achievements in their application materials to maximize their match score.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- ZoomInfo
- Monday.com
- LastPass (partner company)
ASSUMPTION: While familiarity with these tools is preferred, the ideal candidate should have a strong foundation in marketing principles and be eager to learn new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Impact
- Inclusion
- Integrity
- Collaboration
Work Style:
- Remote-first and flexible
- Data-driven and results-focused
- Collaborative and cross-functional
- Adaptable and autonomous
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with tight deadlines and multiple priorities?
- Are you comfortable working remotely and collaborating with teams across the country?
- Do you have a strong customer focus and empathy for buyer pain points and motivations?
- Are you skilled in strategic thinking, campaign planning, and data analysis?
- Do you enjoy working cross-functionally with diverse teams and stakeholders?
ASSUMPTION: Jobgether's company culture is focused on innovation, impact, and inclusion. The ideal candidate will be adaptable, autonomous, and comfortable working in a remote-first, data-driven environment.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced, remote-first setting
- Collaborating effectively with diverse teams across marketing and sales functions
- Adapting to new tools and technologies as needed
- Working with a global customer base and understanding the unique needs and preferences of different regions
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and impact in this role.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position offers a unique focus on AI-driven hiring and global talent matching
- As a mid-sized company, Jobgether offers opportunities for growth and advancement that may not be available in larger, more established organizations
- Working with a partner company (LastPass) provides exposure to a well-known brand in the cybersecurity industry and the chance to contribute to their customer marketing efforts
ASSUMPTION: Applicants should consider their career goals, desired work environment, and industry preferences when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and executing a global customer engagement campaign to drive expansion opportunities in the United States
- Analyzing customer behavior trends to refine lifecycle marketing strategies and improve customer retention
- Collaborating with the sales team to create targeted messaging and content that supports conversion efforts and improves sales performance
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Customer Marketing Manager may be responsible for, but the specific projects and priorities will vary based on the company's needs and the successful candidate's input.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign planning process and how it aligns with the company's overall marketing strategy?
- How does the cross-functional collaboration between marketing and sales teams support customer engagement and retention efforts?
- What are the most significant customer pain points and motivations, and how do these inform our marketing strategies?
- What opportunities exist for growth and advancement within the marketing department and the company as a whole?
- How does Jobgether's AI-driven hiring process ensure a diverse and inclusive candidate pool for each role?
ASSUMPTION: These questions are intended to help the applicant better understand the role, the company, and the hiring process. The successful candidate should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in customer, growth, or demand generation marketing
- Include specific examples of successful customer engagement, retention, and expansion initiatives you've led or contributed to
- Demonstrate your understanding of the role and Jobgether's AI-driven hiring process in your application materials
- Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
