Senior Customer Marketing Manager

📌 Core Information

🔹 Job Title: Senior Customer Marketing Manager

🔹 Company: Kepak Group

🔹 Location: Kirkham, Lancashire, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Flexible)

🚀 Job Overview

Key aspects of this role include:

• Strategic development and execution of retailer-specific marketing plans
• Driving growth across Kepak’s brands and customer value
• Managing high-performing customer marketing teams
• Collaborating cross-functionally with Sales, Category, Brand, and Digital teams

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong stakeholder management to drive customer marketing success.

📋 Key Responsibilities

✅ Lead the creation and delivery of customer marketing plans aligned to brand, category, and customer objectives

✅ Own the customer marketing calendar and ensure alignment with internal strategic priorities and external retail cycles

✅ Act as the senior marketing interface with top UK grocery customers, building joint business plans and co-marketing initiatives

✅ Influence retailer strategy through compelling trade stories and evidence-based activation proposals for NPD and existing SKUs

✅ Lead high-impact retail media investment decisions across platforms like Tesco Media, Sainsbury’s Nectar 360, ASDA Media, etc.

✅ Line manage, coach, and develop junior team member(s) to build functional expertise and performance culture

✅ Own and manage the customer marketing budget with a focus on effective and efficient investment allocation

✅ Lead cross-functional alignment with Sales, Category, Brand, and Digital teams to ensure seamless execution of commercial plans

✅ Utilise shopper and loyalty data (e.g., Nielsen, Kantar, retailer portals) to unlock opportunities, personalise execution, and grow brand penetration

✅ Adapt national brand campaigns to drive engagement at the shopper level

✅ Develop and implement promotional strategies (in-store displays, retailer loyalty programmes, sampling, core in-store/digital activations)

ASSUMPTION: This role requires a high level of cross-functional collaboration and stakeholder management, as well as strong analytical skills to drive data-informed marketing decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing discipline, ideally within the food industry or consumer goods, with experience engaging with UK retailers

Required Skills:

• Analytical & Strategic Thinking: Strong experience in performance tracking, data analysis, and strategic decision-making
• UK Retail Expertise: Strong strategic understanding of the UK retail market with depth across channels, not limited to Grocery
• Collaboration & Leadership: Strong ability to work cross-functionally and manage relationships with key stakeholders
• Commercial Acumen: A results-driven approach with an understanding of market dynamics and brand management

Preferred Skills:

• Experience in the food industry or consumer goods
• Fluency in additional languages (e.g., Spanish, French)

ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field or equivalent experience may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £65,000 per annum (Based on industry standards for a Senior Marketing Manager role in the UK)

Benefits:

• Company Pension
• Hybrid working
• Car Allowance Provided
• Further Education support
• Employee Discount Platform
• Bike to Work Scheme
• Long Service Awards
• GroceryAid Employee Assistance Program
• Corporate gym membership at Ribby Hall Village
• Subsidised canteen
• BUPA Cash plan free of charge

Working Hours: Full-time (40 hours/week) with flexible hybrid working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the UK. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1981

Company Description:

• Kepak Group is an Irish company and one of Europe’s leading meat processors, employing over 4,500 people
• Kepak has 14 manufacturing facilities throughout Ireland and the UK with sales offices in Europe, the US, Asia, and Africa
• Innovation and quality are the lifeblood of Kepak Group’s business ethos, with a strong reputation for sustainable food production and farming practices

Company Specialties:

• Meat processing and marketing
• Fresh and value-added meat products
• International foodservice and retail markets

Company Website: www.kepak.com

ASSUMPTION: Working for a large enterprise like Kepak Group offers opportunities for career growth and development within a well-established company.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role may have direct reports and works closely with cross-functional teams, reporting to the Head of Marketing or a similar role

Work Arrangement: Hybrid (Flexible) - A mix of remote and on-site work, with the option to work from home some days

Growth Opportunities:

• Potential to progress to a Head of Marketing or similar role within the company
• Opportunities to work on international projects and gain global experience
• Chance to develop leadership and mentoring skills through managing junior team members

ASSUMPTION: This role offers opportunities for career progression and skill development within a large, established company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and Remote)

Office Location(s): Kirkham, Lancashire, United Kingdom

Geographic Context:

• Kirkham is a town in Lancashire, England, with a population of approximately 10,000 people
• The area has a mix of urban and rural environments, with easy access to major cities like Manchester and Liverpool
• Kirkham offers a range of amenities, including shops, restaurants, and recreational facilities

Work Schedule: Full-time (40 hours/week) with flexible hybrid working arrangements

ASSUMPTION: Working in a hybrid environment allows for a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the team or other stakeholders
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Strategic thinking and analytical skills
• UK retail market knowledge and experience
• Cross-functional collaboration and stakeholder management
• Commercial acumen and results-driven approach

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your strategic thinking, data analysis, and cross-functional collaboration skills
• Research Kepak Group and the UK retail market to demonstrate your industry knowledge

ATS Keywords: Customer Marketing, Retail Marketing, Shopper Engagement, Retailer Partnerships, Retail Media Investment, Strategic Planning, Cross-Functional Collaboration, Team Leadership, Data Analysis, Brand Management

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate your strategic thinking and analytical skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Nielsen, Kantar)

ASSUMPTION: Proficiency in industry-standard marketing and data analysis tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Ambition
• Passion For Food
• Teamwork

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Results-oriented and commercially focused

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you have a results-driven approach and a strong commercial acumen?

ASSUMPTION: Kepak Group values a strong work ethic, collaboration, and a passion for food and the industry.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across different teams and functions
• Keeping up with the fast-paced and dynamic UK retail market
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: This role may present challenges in managing multiple priorities and stakeholders, as well as keeping up with the dynamic retail market.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on customer marketing and retailer partnerships
• Industry-specific context: The UK retail market is highly competitive and dynamic, requiring strong analytical and strategic skills
• Career path comparison: This role offers opportunities for progression to Head of Marketing or similar positions within the company

ASSUMPTION: This role is unique in its focus on customer marketing and retailer partnerships within the UK retail market.

📝 Sample Projects

• Developing and executing a joint business plan with a top UK grocery customer to drive brand penetration and customer value
• Analyzing shopper data to identify opportunities for targeted promotional campaigns and in-store activations
• Managing and coaching a junior team member to improve their data analysis and strategic planning skills

ASSUMPTION: These sample projects reflect the strategic, analytical, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing function?
• How does Kepak Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kepak Group measure the success of its customer marketing efforts?
• What is the company culture like, and how does it support a work-life balance?

ASSUMPTION: These questions are designed to gain insights into the role, team, and company culture, as well as the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your strategic thinking, data analysis, and cross-functional collaboration skills
• Research Kepak Group and the UK retail market to demonstrate your industry knowledge
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.