📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Catchpoint
🔹 Location: Anywhere in United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Level (2-5 years of experience)
🚀 Job Overview
Key aspects of this role include:
- Managing the customer lifecycle to drive satisfaction, retention, and expansion
- Collaborating with product managers on releases and educating customers about new capabilities
- Building and maintaining a robust customer education strategy to drive product adoption and customer success
- Identifying and nurturing customer advocates for case studies, testimonials, and speaking opportunities
- Measuring and reporting on the effectiveness of customer marketing programs, reporting insights and ROI to stakeholders
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to work effectively with various teams within the organization.
📋 Key Responsibilities
✅ Customer Lifecycle Management: Design and execute programs for every stage of the customer journey, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience.
✅ Product Release Collaboration: Work closely with Product Managers and Product Marketing to understand upcoming releases and new features, and develop strategies to communicate these effectively to customers.
✅ Customer Education: Build and maintain a robust customer education strategy, including guides, tutorials, webinars, and interactive content to drive product adoption and customer success.
✅ Customer Advocacy and Expansion: Identify and nurture customer advocates for case studies, testimonials, and speaking opportunities, and develop strategies to expand the customer base.
✅ Measurement and Reporting: Define and track key metrics to measure the effectiveness of customer marketing programs, reporting insights and ROI to stakeholders.
ASSUMPTION: This role requires a data-driven approach to measure and optimize customer marketing programs continuously.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience:
- 3+ years of experience in customer marketing, lifecycle marketing, or related roles in a B2B SaaS environment
- Proven track record of developing and executing customer-focused marketing strategies that drive retention, satisfaction, and expansion
- Strong collaboration skills with experience working cross-functionally, especially with Product, Sales, and Customer Success teams
Required Skills:
- Excellent written and verbal communication skills; ability to create compelling content and deliver presentations
- Analytical mindset with experience measuring and reporting on marketing program effectiveness
Preferred Skills:
- Familiarity with marketing automation tools and CRM systems
- Basic knowledge of SQL and data analysis
ASSUMPTION: Candidates with experience in the software industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 USD per year
Benefits:
- Medical, dental, and vision care
- 401(k) plan with company match
- Paid time off and employee wellness perks
- Competitive equity package and variable compensation
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2008
Company Description:
Catchpoint is the Internet Resilience Company. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data and flexible visualizations with advanced analytics. It leverages thousands of vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications, and APIs.
Company Specialties:
- Digital Experience Monitoring
- Observability
- User Experience Observability
- Network Observability
- Application Observability
- Synthetic Monitoring
Company Website:
Catchpoint
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Senior Director of Customer Marketing.
Work Arrangement: This role is fully remote, with no requirement to work from an office.
Growth Opportunities:
- Opportunities for career growth within the marketing department
- Potential to take on more responsibilities as the company expands its customer base
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing team.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Anywhere in the United States
Geographic Context:
- The United States offers a wide range of remote work opportunities and resources for employees.
- Time zones across the country may require some flexibility in working hours to accommodate team members in different regions.
Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours.
ASSUMPTION: This role requires strong time management and communication skills to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. In-depth interview with the marketing team and senior leadership
4. Final interview with the senior director of customer marketing
Key Assessment Areas:
- Customer marketing strategy and execution
- Collaboration and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Catchpoint's values
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your customer marketing experience and problem-solving skills.
3. Research Catchpoint's platform and industry to demonstrate your understanding of the company and its products.
ATS Keywords: Customer Marketing, Lifecycle Marketing, B2B SaaS, Collaboration, Communication, Analytics, Strategy, Education, Advocacy, Expansion, Measurement, Reporting
ASSUMPTION: Applicants should emphasize their customer marketing experience, strategic mindset, and ability to work effectively in a remote environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- SQL and data analysis tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Results-driven
- Flexible
- Adaptable
- Team-oriented
- Detail-oriented
Self-Assessment Questions:
1. How do you ensure that customer education materials are engaging and effective?
2. Can you provide an example of a successful customer advocacy campaign you've led?
3. How do you approach measuring and optimizing customer marketing programs?
4. How do you balance the need for strategic thinking with the day-to-day tasks of customer marketing?
5. How do you stay up-to-date with industry trends and best practices in customer marketing?
ASSUMPTION: Candidates should demonstrate a strong understanding of Catchpoint's values and work style, and be prepared to discuss how their experiences align with these factors.
⚠️ Potential Challenges
1. Work-Life Balance: Remote work can present challenges in maintaining a healthy work-life balance. Candidates should be prepared to manage their time effectively and set boundaries between work and personal life.
2. Communication: Remote work requires strong communication skills to collaborate effectively with team members. Candidates should be comfortable using various communication tools and platforms.
3. Time Zone Differences: Working with a remote team spread across different time zones may require some flexibility in working hours. Candidates should be prepared to accommodate team members in different regions.
4. Technical Challenges: As a fully remote role, candidates may face technical challenges or interruptions in their home work environment. They should be prepared to troubleshoot and resolve these issues independently.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to discuss how they would address them in the role.
📈 Similar Roles Comparison
1. Customer Success Manager: This role focuses more on customer retention and renewal, while the Customer Marketing Manager role emphasizes customer acquisition and expansion.
2. Product Marketing Manager: This role is more focused on product launches and positioning, while the Customer Marketing Manager role is centered around customer lifecycle management and education.
3. Field Marketing Manager: This role involves more field-based marketing activities, such as event planning and execution, while the Customer Marketing Manager role is primarily focused on digital marketing and customer education.
ASSUMPTION: Candidates should understand the differences between these roles and be prepared to discuss why they are interested in the Customer Marketing Manager role specifically.
📝 Sample Projects
1. Customer Education Campaign: Develop and execute a customer education campaign that increases product adoption by 20% within the first three months.
2. Customer Advocacy Program: Implement a customer advocacy program that generates at least five case studies and testimonials from satisfied customers within the first six months.
3. Customer Marketing Dashboard: Create a customer marketing dashboard that tracks key metrics and provides insights into the effectiveness of customer marketing programs, with a 15% improvement in data-driven decision-making within the first quarter.
ASSUMPTION: Candidates should be prepared to discuss how they would approach these sample projects and the specific strategies they would employ to achieve the desired outcomes.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time?
2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role?
3. Company Culture: What is the company culture like, and how does the marketing team fit into the broader organization?
4. Growth Opportunities: What opportunities are there for professional growth and development within this role and the marketing department?
5. Work-Life Balance: How does the company support work-life balance for remote employees?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
Catchpoint Careers
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for phone or video screens and in-depth interviews with the marketing team and senior leadership.
4. Research Catchpoint's platform and industry to demonstrate your understanding of the company and its products.
5. Follow up with the hiring manager after your interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
