📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Vercel
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and scaling customer marketing function to turn customers into advocates
- Managing programs for customer success stories, case studies, events, and community engagement
- Collaborating cross-functionally with Sales, Customer Success, Product, and Comms
- Amplifying customer voices and insights to shape go-to-market strategies and growth
- Driving measurable business impact through creative and analytical approach
ASSUMPTION: This role requires a strategic mindset with a balance of creativity and analytical skills to succeed.
📋 Key Responsibilities
✅ Build and manage programs that identify and showcase customer success stories, creating case studies, testimonials, and video content
✅ Develop and launch scalable programs that deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities
✅ Partner with the events team to highlight customer voices at industry events and webinars, and support community-building efforts
✅ Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy, acting as the internal champion for customer perspectives
✅ Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points
✅ Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to keep initiatives on track.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in customer marketing, product marketing, or related roles, ideally in B2B tech or SaaS
Required Skills:
- Proven track record of building customer advocacy and reference programs from the ground up
- Excellent storytelling and content development skills, with a knack for turning complex concepts into compelling narratives
- Experience managing video, written, and event content pipelines with cross-functional stakeholders
- Strong project management skills and ability to thrive in fast-paced, ambiguous environments
- Empathy, curiosity, and a deep appreciation for the customer journey
Preferred Skills:
- Background in working with technical products or developer communities
- Experience in event planning or managing customer advisory boards
- Familiarity with tools like Salesforce, Marketo, and community platforms
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and customer relationship management software is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (San Francisco, CA base pay range, may vary based on location and experience)
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - mentorship and events to build network and skills
- Flexible Time Off
- Work From Home Budget for outfitting your space
Working Hours: Full-time position, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location and skills. The total compensation package also includes equity-based compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing developer tools and cloud infrastructure for building, scaling, and securing a faster, more personalized web
Company Size: Medium (201-500 employees), which offers opportunities for growth and impact but maintains a manageable company culture
Founded: 2015, with a history of creating popular open-source tools like Next.js, v0, and AI SDK
Company Description:
- Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web
- Customers include prominent brands like Under Armour, Nintendo, The Washington Post, and Zapier
- Vercel's mission is to enable the world to ship the best products by creating a place where everyone can do their best work
Company Specialties:
- Next.js - a popular React framework for building web applications
- Developer Velocity - tools and services to help developers work more efficiently
- Open Source - actively contributing to and supporting open-source projects
- Developer Experience - focusing on improving the lives of developers through better tools and workflows
Company Website: vercel.com
ASSUMPTION: Vercel's focus on open-source tools and developer experience indicates a strong commitment to the developer community and a culture that values innovation and collaboration.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and impact within the customer marketing function and across the organization
Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with cross-functional collaboration with various teams
Work Arrangement: Remote OK, with flexible hours and a focus on results rather than face time
Growth Opportunities:
- Expanding the customer marketing function and team as the company grows
- Potential to take on additional responsibilities or move into a leadership role
- Opportunities to work on high-impact projects and initiatives that shape Vercel's go-to-market strategy
ASSUMPTION: Given Vercel's growth and focus on open-source tools, there are likely ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement
Office Location(s): N/A (Remote position)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere
- Opportunity to work with a diverse, global team of developers and marketing professionals
- Access to a wide range of customer perspectives and insights, given Vercel's global customer base
Work Schedule: Full-time, with flexible hours and a focus on results rather than face time
ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and understand the candidate's background and experience
- Detailed interview with the hiring manager or a member of the marketing team to discuss the role and the candidate's qualifications
- Case study or project presentation to demonstrate the candidate's ability to create compelling customer stories
- Final interview with the Head of Marketing or another senior leader to discuss the candidate's fit within the organization
Key Assessment Areas:
- Storytelling and content creation skills
- Project management and organizational skills
- Customer empathy and understanding of the customer journey
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your customer marketing experience and achievements
- Prepare a case study or project presentation that demonstrates your ability to create compelling customer stories
- Be ready to discuss your approach to customer engagement and advocacy, as well as your understanding of Vercel's products and mission
ATS Keywords: Customer Marketing, Product Marketing, Storytelling, Content Development, Project Management, Customer Advocacy, Data Analysis, Event Planning, Community Engagement, Cross-Functional Collaboration, Customer Insights, KPI Tracking, Empathy, Curiosity, Technical Products, Developer Communities
ASSUMPTION: Vercel's focus on open-source tools and developer experience may indicate a preference for candidates with a strong understanding of the developer community and a passion for improving the developer experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
- Video and content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Vercel's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Empowering developers to build and ship the best products
- Fostering an inclusive and collaborative work environment
- Embracing open-source principles and contributing to the developer community
Work Style:
- Results-driven and focused on delivering measurable business impact
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Adaptable and comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you approach building and scaling customer advocacy programs from the ground up?
- Can you provide an example of a time when you successfully engaged a customer community to drive loyalty and advocacy?
- How do you balance creativity and data-driven decision-making in your marketing approach?
ASSUMPTION: Vercel's focus on open-source tools and developer experience may indicate a preference for candidates who are passionate about the developer community and have a strong understanding of the developer experience.
⚠️ Potential Challenges
- Managing multiple customer engagement programs simultaneously, requiring strong project management skills and attention to detail
- Balancing the need for creative storytelling with data-driven decision-making and KPI tracking
- Navigating a remote work environment, which may require strong self-motivation and communication skills
- Adapting to a fast-paced, dynamic work environment with a focus on results rather than face time
ASSUMPTION: The remote work environment and fast-paced nature of the role may present unique challenges that require strong self-motivation, time management, and communication skills.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses primarily on customer advocacy and engagement rather than product positioning and messaging
- Customer marketing roles in the tech industry may require a strong understanding of developer communities and the developer experience
- This role offers opportunities for growth and impact within the customer marketing function and across the organization, as Vercel continues to expand its customer base and go-to-market strategy
ASSUMPTION: Given Vercel's focus on open-source tools and developer experience, this role may require a unique blend of customer marketing and developer community engagement skills.
📝 Sample Projects
- Developing a customer reference program that highlights the success of Vercel's customers and drives new business opportunities
- Creating a series of customer case studies that demonstrate the value of Vercel's products and services for businesses of different sizes and industries
- Planning and executing a customer advisory board event that brings together Vercel's most engaged customers to share insights and shape the company's product roadmap
ASSUMPTION: The specific projects required for this role may vary depending on Vercel's current customer marketing initiatives and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does Vercel measure the success of its customer marketing programs, and how will my performance be evaluated in this role?
- Can you describe the team structure and dynamics within the marketing department, and how will this role fit into the broader organization?
- How does Vercel foster an inclusive and collaborative work environment, and what steps are taken to ensure that diverse perspectives are valued and considered in decision-making processes?
- What opportunities are there for growth and development within the customer marketing function and across the organization as Vercel continues to expand its customer base and go-to-market strategy?
- How does Vercel support work-life balance and employee well-being in a remote work environment?
ASSUMPTION: Asking thoughtful, informed questions during the interview process can help demonstrate your interest in the role and your understanding of Vercel's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Vercel's careers page
- Tailor your resume and cover letter to highlight your customer marketing experience and achievements, with a focus on building and scaling customer advocacy programs from the ground up
- Prepare a case study or project presentation that demonstrates your ability to create compelling customer stories and drive measurable business impact
- Be ready to discuss your approach to customer engagement and advocacy, as well as your understanding of Vercel's products and mission
- Follow up with the hiring manager or a member of the marketing team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
