📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: Lumivero
🔹 Location: United States
🔹 Job Type: Full Time Employee
🔹 Category: Software Development
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing initiatives to drive customer expansion, retention, engagement, and advocacy
- Collaborating cross-functionally with Customer Success, Product, Sales, and other teams to enhance the customer experience
- Managing lifecycle campaigns, fostering customer advocacy, and creating customer success stories
- Analyzing customer insights to optimize strategies and support churn reduction and bookings growth
ASSUMPTION: This role requires a strategic, creative, and customer-obsessed marketer with strong experience in B2B SaaS or technology to thrive in autonomy and with an ownership mindset.
📋 Key Responsibilities
✅ Drive Expansion & Retention:
- Plan and execute customer lifecycle campaigns to promote product features, upsell/cross-sell opportunities, and long-term value
- Communicate feature releases, product enhancements, and best practices to drive adoption and retention
✅ Increase Engagement:
- Build and manage multi-channel communications to keep customers informed, active, and empowered
- Collaborate with Product and Support to produce self-serve enablement content and resources
✅ Foster Advocacy:
- Identify and nurture customer champions to fuel reviews, referrals, testimonials, and case studies
- Manage and scale advocacy programs, including reference programs, advisory councils, and user groups
✅ Tell Customer Stories:
- Work cross-functionally to source, write, and promote compelling customer success stories and case studies
- Partner with Content and PR teams to amplify success stories across web, campaigns, and media
✅ Collaborate Cross-Functionally:
- Align closely with Customer Success and Sales teams to understand customer goals, health scores, and opportunities for strategic engagement
- Partner with Product Marketing to align messaging and value propositions across all customer communications
✅ Measure & Optimize:
- Use tools like Salesforce, Marketo, Reachdesk, and Monday.com to manage marketing programs and campaigns
- Analyze customer insights to continuously refine strategies and support churn reduction and bookings growth
ASSUMPTION: This role requires strong project management skills, data-driven mindset, and excellent written and verbal communication skills with a passion for storytelling and customer success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in customer marketing, product marketing, or B2B lifecycle marketing, preferably in a SaaS or technology environment
Required Skills:
- Excellent written and verbal communication skills with a passion for storytelling and customer success
- Hands-on experience with marketing and customer engagement tools (e.g., Salesforce, Marketo, Reachdesk, similar tools)
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment
- Data-driven mindset with the ability to analyze campaign results and customer behavior to drive continuous improvement
- Creative, strategic thinker with a passion for delivering exceptional customer experiences
Preferred Skills:
- Experience with customer success software (e.g., Gainsight, Totango, ChurnZero)
- Familiarity with customer data platforms (e.g., Segment, Tealium, Treasure Data)
- Knowledge of SQL or other data querying languages
ASSUMPTION: While not explicitly stated, having experience with customer success software and customer data platforms, as well as knowledge of SQL, would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 per year, depending on qualifications
Benefits:
- Annual performance-based bonus
- Annual tech stipend
- Flexible, remote-first work environment
- Opportunities for career advancement as Lumivero grows
Working Hours: Full-time (40 hours per week), with flexibility for a global remote team
ASSUMPTION: The salary range provided is based on industry standards for a Customer Marketing Manager role in a mid-sized software development company with a global presence.
📌 Applicant Insights
🔍 Company Context
Industry: Lumivero operates in the software development industry, focusing on creating data-intelligence software for academic and corporate professionals to answer complex questions, create impactful insights, and make informed decisions.
Company Size: Lumivero has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Lumivero was founded with a mission to empower users to answer their most pressing questions and create impactful insights from complex data.
Company Description:
- Turn data complexity into clarity with Lumivero – a leading provider of research and decision software
- Simplify complex data, uncover meaningful insights, and drive confident decision-making with Lumivero's powerful combination of data analysis tools, AI-driven workflows, and expert-developed scientific methodologies
- Serve customers in academia and enterprise business with a diverse, global team passionate about the products they create and the problems they solve
Company Specialties:
- Qualitative research software
- NVivo Training and Consultancy
- Field Placement Software
- Writing and Reference Management Software
- XLSTAT
- Risk Management Software
Company Website: http://www.lumivero.com
ASSUMPTION: Lumivero's focus on data-intelligence software and empowering users to create impactful insights makes it an attractive employer for candidates interested in the data and analytics industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in customer marketing, product marketing, or B2B lifecycle marketing, seeking to grow their career in a global, mid-sized company.
Reporting Structure: The Customer Marketing Manager will report directly to the VP of Marketing and collaborate closely with Customer Success, Product, Sales, and other teams.
Work Arrangement: This role offers a flexible, remote-first work environment with opportunities for global collaboration and career advancement.
Growth Opportunities:
- As Lumivero continues to grow, there may be opportunities for the Customer Marketing Manager to take on additional responsibilities or move into a leadership role
- Working closely with cross-functional teams provides exposure to various aspects of the business, fostering professional development
- Lumivero's global presence offers opportunities to work with diverse teams and gain international experience
ASSUMPTION: The Customer Marketing Manager role at Lumivero presents an excellent opportunity for a mid-career professional to grow their career in a dynamic, global environment with a focus on customer success and data-driven marketing.
🌍 Location & Work Environment
Office Type: Lumivero has multiple global offices, with a flexible, remote-first work environment that caters to a diverse, global team.
Office Location(s): Lumivero has offices in Denver, Colorado (USA), Chadstone, Victoria (Australia), and Daresbury, Cheshire (UK).
Geographic Context:
- Lumivero's global presence allows for collaboration with team members and customers across various time zones and cultures
- The company's headquarters in Denver, Colorado, offers a vibrant, tech-focused work environment with access to numerous amenities and attractions
- Lumivero's offices in Australia and the UK provide opportunities for international collaboration and exposure to diverse markets
Work Schedule: Full-time (40 hours per week), with flexibility for a global remote team
ASSUMPTION: Lumivero's global presence and flexible work environment make it an attractive employer for candidates seeking a dynamic, international work experience with a focus on customer success and data-driven marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Customer-centric mindset and understanding of customer needs
- Strategic thinking and ability to develop and execute marketing initiatives
- Excellent communication skills, both written and verbal
- Strong project management skills and ability to manage multiple priorities
- Data-driven mindset and ability to analyze campaign results and customer behavior
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Lumivero's products and customer-centric focus in your application materials
- Prepare examples of successful customer marketing campaigns or initiatives you've led in the past
ATS Keywords: Customer Marketing, Product Marketing, B2B SaaS, Customer Success, Cross-Functional Collaboration, Lifecycle Campaigns, Advocacy Programs, Customer Stories, Data-Driven Marketing
ASSUMPTION: Lumivero's interview process focuses on assessing candidates' customer-centric mindset, strategic thinking, and communication skills, as well as their ability to develop and execute marketing initiatives that drive customer expansion, retention, engagement, and advocacy.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Reachdesk
- Monday.com
- Customer success software (e.g., Gainsight, Totango, ChurnZero)
- Customer data platforms (e.g., Segment, Tealium, Treasure Data)
- SQL or other data querying languages
ASSUMPTION: Familiarity with the listed tools and technologies, as well as a willingness to learn and adapt to new tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric focus
- Data-driven decision-making
- Collaboration and cross-functional teamwork
- Continuous learning and improvement
Work Style:
- Autonomous and self-driven
- Strategic and creative thinker
- Excellent communication and storytelling skills
- Data-driven mindset
Self-Assessment Questions:
- Do you thrive in an autonomous environment and have an ownership mindset?
- Are you passionate about delivering exceptional customer experiences and driving customer success?
- Do you have strong project management skills and the ability to manage multiple priorities in a fast-paced environment?
- Are you comfortable working with a diverse, global team and collaborating across time zones?
ASSUMPTION: Lumivero's company values and work style emphasize a customer-centric focus, data-driven decision-making, and collaboration, making it an attractive employer for candidates who thrive in an autonomous environment and are passionate about delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, global environment
- Collaborating effectively with cross-functional teams across various time zones and cultures
- Adapting to new tools and technologies as Lumivero continues to grow and evolve
- Balancing customer-centric focus with data-driven decision-making and continuous learning and improvement
ASSUMPTION: While Lumivero offers a dynamic, global work environment with opportunities for growth and collaboration, candidates should be prepared to manage multiple priorities, adapt to new tools and technologies, and balance customer-centric focus with data-driven decision-making.
📈 Similar Roles Comparison
- Customer Marketing Manager at Lumivero focuses on driving customer expansion, retention, engagement, and advocacy, while similar roles at other companies may have a broader focus on customer success or revenue growth
- Lumivero's global presence and customer-centric focus make it an attractive employer for candidates seeking a dynamic, international work experience with a focus on customer success and data-driven marketing
- Career paths for Customer Marketing Managers at Lumivero may include moving into a leadership role or taking on additional responsibilities as the company continues to grow
ASSUMPTION: While Customer Marketing Manager roles at other companies may have a broader focus or different career paths, Lumivero's global presence, customer-centric focus, and opportunities for growth make it an attractive employer for candidates seeking a dynamic, international work experience with a focus on customer success and data-driven marketing.
📝 Sample Projects
- Developing and executing a customer lifecycle campaign to promote a new product feature and drive upsell/cross-sell opportunities
- Identifying and nurturing customer champions to fuel reviews, referrals, testimonials, and case studies, resulting in a 20% increase in customer advocacy
- Collaborating with Product and Support teams to create self-serve enablement content and resources, leading to a 15% increase in customer engagement
ASSUMPTION: These sample projects demonstrate the strategic, creative, and customer-centric approach required for success in the Customer Marketing Manager role at Lumivero.
❓ Key Questions to Ask During Interview
- How does Lumivero measure the success of customer marketing initiatives, and how can I contribute to improving these metrics?
- What are the key priorities for the Customer Marketing Manager role in the first 30, 60, and 90 days?
- How does Lumivero support the professional development and growth of its employees, particularly in the Customer Marketing Manager role?
- What are the most challenging aspects of working in a global, remote-first environment, and how does Lumivero address these challenges?
- How does Lumivero foster a customer-centric culture, and what are some examples of customer-centric initiatives across the organization?
ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for growth and development in the Customer Marketing Manager role at Lumivero.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your customer-centric mindset, strategic thinking, and data-driven approach
- Prepare examples of successful customer marketing campaigns or initiatives you've led in the past, demonstrating your ability to drive customer expansion, retention, engagement, and advocacy
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
